Dr Simone Mueller

Simone’s research focuses on consumers' food purchase behaviour. Her recent research projects examine food choice drivers for wine, seafood and meat. Her area of expertise is food choice, wine marketing, consumer sensory preferences and modelling consumer heterogeneity.

Simone is Chief Investigator and Project Manager of a Grape and Wine Research and Development Corporation (GWRDC) funded wine marketing project 'Determining the relative importance to wine consumers of sensory and non-sensory attributes on liking and choice: a cross-cultural study' to develop a method for the prediction of consumer's wine choices on international wine markets.

She has also managed and contributed to projects for a diverse range of clients such as the Wine Makers’ Federation of Australia (WFA), Food Standards Australia and New Zealand (FSANZ), Marine Innovation of South Australia (MISA), Primary Industries of South Australia (PIRSA), Meat and Livestock Australia, and others.

Simone has a PhD in Economics from the Technical University of Dresden analysing consumer preferences for the country of origin of sparkling wine in Germany. Before joining the Institute Simone was a research fellow and senior lecturer for wine economics and market research at Geisenheim Research Center.

To view Simone’s publications list, click here.