Anne Sharp's Publications

REFEREED JOURNAL ARTICLES

Wright, Malcolm; Sharp, Anne; Sharp, Byron (2002), "Market Statistics for the Dirichlet Model: Using the Juster Scale to Replace Panel Data", International Journal of Research in Marketing, Vol.19, p.81-90.

Wright, Malcolm and Sharp, Anne, The effect of a new brand entrant on a market, Journal of Empirical Generalisations in Marketing Science, Vol. 6, 2001.

Sharp A., (2001) Making Two Plus Two Equal Five: active usage of client data in evaluation research, Evaluation Journal of Australasia, Vol 1, No 2, December 2001, pp41-46.

Sharp A .and Eddy, C., (2001) Softly, Softly Catch the Monkey: innovative approaches to measure socially sensitive and complex issues in evaluation research, The Canadian Journal of Program Evaluation, Vol 16 No 2, PP 87-99.

Sharp, Byron; Sharp, Anne and Malcolm Wright (1999), "Questioning the Value of the True Brand Loyalty Distinction," in Australian & New Zealand Marketing Academy Conference Proceedings, Jack Cadeaux, Dr. (Ed.), Sydney: School of Marketing, University of New South Wales. Download

Wright M., Sharp A., Sharp B. (1998) Are Australian Brands Different? Journal of Product and Brand Management, Volume 7, No. 6, pp465-480.

Sharp B., Sharp A. (1997) Loyalty Programs and their Impact on Repeat-purchase Loyalty Patterns, International Journal of Research in Marketing, Volume 14, Number 5, pp.473-487.

Sharp, A, Sharp B (1997) Understanding Salesperson Effectiveness: A comparison of Telemarketing and Face-to-face Sales Interactions, Journal of the American Telemarketing Association, pp22-31.

Sharp A., Smith J. (1991) Champagne 's Sparkling Success, International Journal of Wine Marketing, Vol.3, No.1, pp.13-20.

Sharp A., Smith J. (1990) Champagne : A Sustainable Competitive Advantage, European Journal of Marketing, Vol.24, No.4, pp.18-27.

REFEREED CONFERENCE PAPERS

Sharp, A., Tustin , M., (2003) Benefits of Observational Research, Proceedings of ANZMAC Conference, Adelaide Australia .

Sharp, A., Sharp, B., Redford , N.; (2003) Positioning & Partitioning – A Replication and Extension, Proceedings of ANZMAC Conference, Adelaide Australia .

Sharp, A., and Winchester , M., (2002) The Temporal Stability of Negative Brand Image Attributes, Proceedings of ANZMAC conference, Melbourne Australia .

Sharp, A. and Driesener, C., (2002 forthcoming) Evaluating the Reliability of A Web Site Usability Tool, Proceedings of ANZMAC conference, Melbourne Australia .

Sharp A. and Romaniuk J., (2002) Is Ignorance Bliss? Perceptual Response Temporal Stability and the Effect of Brand Familiarity and Market Knowledge, Proceedings of the 31 st EMAC conference, Braga , Portugal .

Sharp A. and Romaniuk J., (2002) Brand to Attribute or Attribute to Brand – Which is the Path to Stability?, Proceedings of the 31 st EMAC conference, Braga , Portugal .

Sharp A. and Riebe E., (2000) Look before you leap: Examining the Accuracy of Probability Scales in Social Issues Research, Proceedings of the ANZMAC conference, December, Gold Coast QLD.

Wright M, Sharp A, Sharp B (2000) , Estimating Dirichlet Market Statistics From Survey Data - A Replication, Proceedings of the ANZMAC conference, December, Gold Coast QLD. Awarded "Highly commended paper".

Sharp A. and Romaniuk, J. (2000) The Stability of Brand and Competitor Responses, Proceedings of the 29 th EMAC Conference, Rotterdam .

Sharp, B., Sharp A., Wright, M (1999) Questioning the Value of the "True" Brand Loyalty Distinction, ANZMAC, Brighton Le Sands, Sydney , NSW

Sharp, B. and Sharp A. (1999) Loyalty Programs & their Impact on Repeat-purchase Loyalty Patterns: a replication & extension, Proceedings of the 28 th EMAC conference, Berlin .

Wright, M. and Sharp, A. (1999) New Brand Effects in Dirichlet Markets, accepted for the Proceedings of the 28 th EMAC conference , Berlin.

Sharp, A., Romaniuk, J., Cierpicki, S. (1998) The Performance of Segmentation Variables: A Comparative Study, proceedings of ANZMAC, Dunedin , New Zealand

Luxton, S., Sharp, A. Corkindale,, D., (1998) Sales Promotion in Australia : A Review of Current Industry Practice, proceedings of ANZMAC, Dunedin , New Zealand .

Sharp, A., Romaniuk, J., Wright, M. (1998) The Fickle Mind of the Social Research Respondent, Proceedings of the Market Research Society of Australia Conference, Melbourne .

Danenberg, N., Sharp, B., Sharp A. (1998) Will They Stay or Will They Go? Improving Predictions of Brand Loyalty, proceedings of the Market Research Society of Australia Conference, Melbourne.

Wright, M., Kearns Z., Sharp A., Sharp, B. (1998), Predicting Repeat-purchase from a Single Shot Survey, proceedings of the 27 th EMAC conference, Stockholm School of Economics, Sweden.

Sharp A, Corkindale D, Sharp B. (1997), The Loyalty Debate, proceedings of the Australian Marketing Educators Conference, Melbourne Australia .

Sharp B. and Sharp A., (1997) Positioning & Partitioning, Proceedings of the 26 th EMAC conference, University of Warwick , UK

Sharp A., (1994) Expanding A Contingency Framework Of Salesperson Effectiveness: the usage of expertise and company reputation in face-to-face and telemarketing sales interactions, in Southern Marketing Theory and Applications, proceedings of the refereed section of the Australian Marketing Conference, Adelaide.

Sharp A. (1994) The Changing Face of Personal Selling: the roles of the face-to-face and telemarketing salesforces, proceedings of the ANZAM conference, Victoria University, New Zealand.

Bogomolova, S.; Romaniuk, J.; Sharp A. (2004) Does Recency of Service Experience Influence SQ Evaluations?, Proceedings of ANZMAC Conference, Wellington, New Zealand.

Gaillard E., Romaniuk, J. Sharp A. (2006) Measuriing Brand Distinctive Elements in an Instore Packaged Goods Consumer Context, Proceedings of EMAC, Athens, Greece.

Gaillard E.; Romaniuk J.; Sharp A., (2005) Exploring Consumer Perceptions Of Visual Distinctivness, Proceedings of ANZMAC Conference, Freemantle, WA, Australia

Bogomolova, S.; Romaniuk, J.; Sharp A. (2004) Does Recency of Service Experience Influence SQ Evaluations?, Proceedings of ANZMAC Conference, Wellington, New Zealand.

NON-REFEREED JOURNAL AND PROFESSIONAL ARTICLES

Editorially Reviewed Publications

Sharp, A. (1993) Looking for Mr and Ms Right, Australian Professional Marketing, May p.36-38 & 47.

Sharp, A. (1994) Catering for Diversity: Satisfying the Different Segments of the Student Market, Cross Cultural Action in the University of South Australia, Centre for Cross Cultural Awareness and Communication, University of South Australia, pp.44-46.

Sharp, A. (1993) Looking for Mr and Ms Right, Australian Professional Marketing, May p.36-38 & 47.

INVITED SPEAKER

Invited Speaker at the IIR Public Affairs in The Public Sector Conference, “Be Alert but not Alarmed”, Rydges Capital Hill; Canberra March 28-28, 2003

Invited speaker for the Department of Family and Community Services "Panel Data & Policy Conference", May 1-3 Rydges Canberra 2000.

Invited speaker for special session on Consumer Loyalty, Association for Consumer Research, Second Asia Pacific Conference, July 1996, Perth .