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Carl Driesener's Publications

REFEREED JOURNAL ARTICLES

Romaniuk, Jenni; Sharp, Byron; Paech, Samantha; Driesener, Carl (2004) "Brand and Advertising Awareness: A Replication and Extension of a Known Empirical Generalisation", Australasian Marketing Journal, Vol.12, No.3, p.70-80. download

Driesener, C. and J. Romaniuk (2006) Comparing Methods of Brand Image Measurement. International Journal of Market Research Vol 48 (6)

REFEREED CONFERENCE PAPERS

Driesener, C. and W. Jarvis (2004). Bias in the Estimating Procedure for the Dirichlet S Parameter. Australian & New Zealand Marketing Academy Conference, Wellington, New Zealand, School of Marketing and International Business, Victoria University of Wellington.

Driesener, C. and J. Romaniuk (2001). Brand image? Pick a measure, any measure. Australian & New Zealand Marketing Academy 2001, Parmerston North, Department of Commerce, Massey University.

Driesener, C. and J. Romaniuk (2002). A Comparison of Perceptual Mapping using Ranking, Rating and Pick any Technique. ANZMAC, Melbourne.

Driesener, C., C. Rungie, C. Habel and J. Allsopp (2003). The Three Legs of Dirichlet Tables. ANZMAC, Adelaide.

Driesener, C. and M. Wright (1999). 'Extra Time' Extending Juster Estimates to Longer Time Periods. Australian & New Zealand Marketing Academy 1999, Sydney, School of Marketing, University of New South Wales.

Habel, C., C. Driesener, C. Rungie and W. Jarvis (2003). Pareto and parameters: how customer concentration varies with NBD parameters. ANZMAC. Adelaide.

Jarvis, W., C. Driesener and C. Rungie (2004). Brands behaving badly!-Exploring tendencies towards niche positions for very small brands. ANZMAC, Wellington, New Zealand, School of Marketing and International Business, Victoria University of Wellington.

Romaniuk, J. and C. Driesener (2002). Ranking versus rating: A comparison of image attribute measures. European Marketing Academy 31st annual conference, University of Minho, Portugal.

Romaniuk, J., B. Sharp, S. Paech and C. Driesener (2003). Testing an empirical generalisation: the underlying structure of brand (and ad) awareness scores. ANZMAC. Adelaide.

Rungie, C. and C. Driesener (2003). Picking Apart the Brand Purchase Rates. ANZMAC, Adelaide.

Rungie, C., H. Monroe and C. Driesener (2002). Understanding the Structure of Product Categories. ANZMAC, Melbourne.

Sharp, A. and C. Driesener (2002). Evaluating the Reliability of a Web Site Usability Tool. ANZMAC, Melbourne.

Sharp, B. and C. Driesener (2000). The Dirichlet's Buyer Behaviour Assumptions Really Do Matter. Australian New Zealand Marketing Academy Conference, Gold Coast, Queensland, Griffith University.

Winchester, M., J. Romaniuk and C. Driesener (2002). The Effect of Questioning Technique on Reponses to Negative Brand Image Attributes. ANZMAC, Melbourne.