David Corkindale's Publications

BOOKS AND BOOK CHAPTERS

Corkindale, D.R., Balan, P. & C.W. Rowe.(1992) Marketing - Making the Future Happen. Thomas Nelson Australia.

Corkindale, D.R., Balan, P. & C.W. Rowe. (1996) Marketing - Making the Future Happen 2nd. Edition, Thomas Nelson Australia, 1996.

Corkindale, D.R., Kennedy, S. H. & G.S.C. Wills. (1978) Come Realizzare Una Pubblicita Efficace. Il Millimetro- Publiepi. Rome, Italy.

S.H. Kennedy & D.R. Corkindale (1976) Managing the Advertising Process. Saxon House/Lexington Books.

Corkindale, D.R. & S.H. Kennedy (1975) Measuring the effect of advertising. Saxon House/Lexington Books, 1975.

Corkindale, D.R. ( 2007, forthcoming). The Market Selection Decision for Innovative New Products. Chapter in: Science to Business Marketing, ed. Baaken, T., Fachhochschule Münster Forschungs und Entwicklungsschwerpunkt NRW

REFEREED JOURNALS

Corkindale, D.R.& Barnard, N. (1974) Advertising Effects on the Sale of Wool. OMEGA, Vol. 5, 2.December.

Corkindale, D.R. (1974) Queuing Theory in the Solution to a Transport Evaluation Problem, Operational Research Quarterly, Vol. 26, 2. June.
(This won the OR Society President's inaugural Medal for Best paper in the Journal)

Corkindale, D.R., Kennedy, S.H. & G.S.C. Wills. (1975) Pragmatism in Advertising Management. Journal of Advertising, Vol. 4,1. Winter.

Corkindale, D.R. (1975) Can Advertising Expenditure Tests be Useful? European Research, Vol. 3, 3.

Corkindale, D.R. (1975) Setting Advertising Budgets. Management Decision. Vol.13, 3.

Corkindale, D.R. (1976) Considerations for conducting successful Advertising Tests. Journal of the Market Research Society, Vol. 18, 1, January.

Corkindale, D.R. (1976) Setting Objectives for Advertising. European Journal of Marketing, Vol. 10, 3.

Corkindale, D.R. (1976) The Process of Advertising. Management Bibliographies and Reviews. Vol. 1, 1.

Corkindale, D.R.(1978) How to cut transportation costs whilst maintaining service levels. International Journal of Physical Distribution, Vol. 8, 6.

Corkindale, D.R. & J.R. Newell(1978) Thresholds and Wear-out in Advertising. European Journal of Marketing. Vol 12, 2.

Corkindale, D.R.(1978) Advertising expenditure decisions: a risk reducing approach. ADMAP. Vol. 14, 6.May.

Corkindale, D.R.(1978) Forecasting the response to coupon promotions. ADMAP. Vol. 14, 7, July .

Corkindale, D.R.(1979) Teaching Operational Research Techniques: the problem with implementation. Operational Research Quarterly. Vol. 30, 2.

Corkindale, D.R.(1982) Advertising, Price and Competition. ADMAP. Vol. 18, 9.

Corkindale, D.R. (1982) Measuring the Sales Effectiveness of Advertising: Prospects and Practice. International Journal of Advertising. Vol. 2, 1.

Corkindale, D.R. (1983) A Manager's Guide to measuring the Sales Effects of Advertising. Management, Information and Planning. Vol. 1, 2.

Corkindale, D.R.(1984) Measuring the Sales Effectiveness of Advertising: the role of an ADLAB in the UK. Journal of the Market Research Society. Vol. 26, 1.

M.R. Neale & D.R. Corkindale(1998) Improving new technology commercialisation - exploring the barriers to co-development. International Journal of Innovation Management, Vol. 1, 4.

Corkindale, D.R. & M.R. Neale (1998) Co-developing products: involving customers earlier and more deeply. Long Range Planning. Vol. 31, 3, (June).

Lowe, A.C.T. & Corkindale, D.R. (1998) Differences in cultural values and their effects on responses to marketing stimuli: a cross-cultural study of Australians and Chinese in the PRC., European Journal of Marketing, Vol. 32, 9/10.

Corkindale, D.R. & A.J. Welsh. (2003) Measuring Success and Marketing in small wineries in Australia, The International Journal of Wine Marketing, Vol.15, 3.

Phillips, P. & D.R. Corkindale (2003) GM Foods – the way forward? AgBioForum, Vol. 5, 3, 113-121.

McDonald, H., Corkindale, D.R. & B. Sharp (2003) Behavioural versus Demographic Predictors of Early Adoption: a critical analysis and comparative test. The Journal of Marketing Theory and Practice. Summer 2003, Vol. 11, 3.

Bowden, J.& Corkindale D.R. (2005) Identifying the Initial Target Consumer for Innovations: An integrative approach. Marketing Intelligence and Planning, Vol. 23, 6.

Corkindale, D.R.(2006,) High Pressure Processing is for SMEs. Food Engineering and Ingredients. Vol. 78, 1.

Lorraine, V. & D.R. Corkindale (2006) IsaMill: how to commercialise an innovation in mining technology. The Management Case Study Journal. Vol.6, 1.

Agius, S., Corkindale, D.R., Dottore, A, Gilbert, M (2006) Developing a new business model for enabling research – the case of the ACPFG in Australia. The International Journal of Technology Intelligence and Planning, Vol. 2, 2 . 117- 128.

Corkindale, D.R. & Lorraine, V. (2006) IsaMill: MIM's Fine Ground Technology Commercialisation for Mining. The Management Case Study Journal Vol. 6, 2.

Corkindale, D.R., Ward, H & McKinnon (2007). The low adoption of pharmacogenetic testing in Australia – an exploratory study of the reasons. Personalised Medicine, 4, 2.

Corkindale, D.R. (forthcoming, 2007) The Commercial Outlook for High Pressure Processing. Trends in Food Science and Technology. Vol. 18.

REFEREED CONFERENCE PROCEEDINGS

Measuring the Effects of Marketing Communications by the Analysis of Individual's Purchase Histories. 10th. International Research Seminar in Marketing. IAE, Aix en Provence, France. August, 1983.

The Adoption of Energy Efficient Appliances: a methodological investigation of marketing implications, in Second National Demand Management & Energy Efficiency Conference, Canberra, with McDonald, H., Vieceli, J., 1994.

The Accepted View of the Diffusion of Innovations - Is It Adequate ?, Southern Marketing: Theory and Applications. Refereed Proceedings of the Australian Marketing Conference, September, Adelaide, South Australia, co-authored with Sharp, B.; McDonald, H., 1994.

The Utility-Awareness Theory of the Diffusion of Innovations, Southern Marketing: Theory and Applications. Refereed Proceedings of the Australian Marketing Conference, September, Adelaide, South Australia, co-authored with Sharp, B.; McDonald, H., 1994.

The Commercialisation of New Technology – an exploration of the Barriers to co-development.
Australia New Zealand Marketing Educators’ Conference Proceedings, Vol II, Auckland, Nov. 1996, with N.R. Neale.

Successful Marketing for Small Business – some findings on methodological issues and marketing’s role in small wineries in Australia. ANZMAC Proceedings, Vol II, Auckland, Nov.1996, with A.J. Welsh.

What do we know about the effectiveness of sales promotions ? The Australia and New Zealand Marketing Educators Conference Proceedings, Monash University, Australia December 1 - 3 , 1997, with S. Luxton.

Market Research using the Internet: current practice in Australia and a forecast of future activity, with D. List. Proceedings of The 28th. National Conference of the Market Research Society of Australia, Adelaide, October 1999.

A test of the Bass Model for an adoption in a professional services market. Proceedings ANZMAC Conference, Adelaide, 1-3 December, 2003; with D. List.

The Use of the Internet by the Australian Market Research Industry. Proceedings ANZMAC Conference, Adelaide, 1-3 December, 2003; with D. List.

Faulkener, M. and Corkindale, D.R.(2004). Exploring the ability of the Juster Scale to predict the uptake of a new charity lottery” Proceedings of the ANZMAC Conference, Wellington 29 Nov – 1 Dec, 2004.

Corkindale, D. R. (2004). A partial reconciliation of the inconsistency in p and q values reported for the Bass Model” Proceedings of the ANZMAC Conference, Wellington, NZ. 29 Nov – 1, Dec, 2004.

Agius, S. C., Corkindale, D.R., Dottore, A.G. and Gilbert, M. (2005). Developing a New Business Model for Enabling Research – the case of the ACPFG in Australia.
Proceedings of The First International Conference/Workshop on Business, Technology and Competitive Intelligence and Fifth on Science to Business Marketing, Graduate School of Business, Nihon University, Japan, October, 2005.

Corkindale, D. R. (2005) Identifying the Initial Market for Technology Innovations. Proceedings of the ANZMAC Conference, UWA, Perth, November 27-30..

Corkindale, D.R. & ward, H. (2006) A qualitative study on the low adoption of a clinical innovation. Proceedings of the ANZMAC Conference, QUT, Brisbane, Dec. 4-6.

Corkindale, D.R & Chen, Y-H. ( 2006) An extension of the TAM model for investigating the adoption of Online News services in Taiwan. Proceedings of the ANZMAC Conference, QUT, Brisbane, Dec. 4-6.

Corkindale, D.R. & Belder, M. (2007) The Effect of Relational Market-based Assets on the Adoption of Innovations. Proceedings of the ANZMAC Conference, Otago University, Dunedin, Dec. 3-5.

MAJOR COMMISSIONED REPORTS

The Marketing of Energy Efficiency, The Energy Research & Development Corporation (ERDC), Canberra, Australia. March 1995

Marketing Initiatives and Campaigns to promote Volunteering -a research review. The Office of Volunteers, Department of the Premier and Cabinet, SA Government November, 2004.

PUBLISHED CASE STUDIES

1. Olympian International Health & Fitness Centre, Stanton, Miller & Layton, 2nd. edition McGraw Hill, Rosevillle, NSW. 1994. pp 305- 310

2. The Mission, in “ Fundamentals of Marketing”, Stanton, Miller & Layton, 2nd. edition McGraw Hill, Rosevillle, NSW. 1994. pp 606- 610;

3. Train Trip Excursions, Stanton, Miller & Layton, 2nd. edition McGraw Hill, Rosevillle, NSW. 1994 pp 703-707 ibid.

4. Pennywise, in Australian Marketing - a case book, Edited by J. McColl- Kennedy et al., Harper & Rowe, Sydney, 1989.

5. Aussie Olive Oil. pp. 474 in Marketing, 6th.edition, P. Kotler et al., Prentice Hall Australia. 2004.

7. Assessing a franchise opportunity. pp. 566- 68. in Marketing,7th.ed. , P.Kotler et al. Pearson Prentice Hall Australia.