Erica Riebe's
Publications
REFEREED JOURNAL ARTICLES
Riebe, E. and
Dawes, J.G. (2006) “Recall of Radio
Advertising in Low and High Clutter
Formats”, International Journal of
Advertising, 25(1).
Sharp, Byron; Riebe,
Erica (2005) "Does Triple Jeopardy Exist for
Retail Chains", Journal of Empirical
Generalistions in Marketing Science, Vol.9.
www.EmpGens.com
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Banelis, M., C.Rungie, E. Riebe and L.
Meyer-Waarden (2005) “Do higher spending
households buy a greater variety of brands? An
Application of Repertoire Regression”,
Marketing Bulletin 16 Research Note 3.
Sharp, B and E. Riebe (2005)
“Disconfirmation of Triple Jeopardy for
Retail Chains”, Journal of Empirical
Generalisations in Marketing Science, vol 9.
Dawes, J. G. and E. Riebe (2002) “The
Impact of Different Scale Anchors on Responses to
the Verbal Probability Scale”, Canadian
Journal of Marketing Research 20.1.
Sharp, B., E. Riebe and J.G. Dawes (2002)
“A Marketing Economy of Scale – Big
Brands Lose Less of their Customer Base than
Small Brands”, Marketing Bulletin 13.
REFEREED CONFERENCE PAPERS
Nelson-Field,
K., B. Sharp, E. Riebe and G. Lees (2005),
“How well do radio network marketers
portray their own audiences? A study of the
differences in radio audience demographics with
implications for targeting strategy”
Australian and New Zealand Marketing Academy
Conference 2005, Wellington University, New
Zealand.
Dawes, J.G., E. Riebe and M. Tustin (2004)
“Using the Juster scale to examine
reference price effects, using a new
environmentally-friendly consumer product as a
test case”, ANZMAC, Wellington.
Dawes, J.G., E. Riebe and M. Tustin (2004)
“Juster Predictions for Environmentally
Friendly Products”, Forecasting Symposium,
Sydney.
Habel, C and E. Riebe (2004) “An
Investigation into Australian Wine Wholesaling
using the Negative Binomial Distribution”,
EMAC 2004, Spain.
Dawes, J.G., M. Lowndes and E. Riebe (1998)
“Are Some Aspects of Service Quality
Assessment More Subjective Than Others?”
Australian and New Zealand Marketing Academy
Conference 1998, Dunedin, New Zealand, University
of Otago.
Dawes, J.G. and E. Riebe (2000) “The Impact
of Different Scale Anchors on Responses to the
Verbal Probability Scale” Australian and
New Zealand Marketing Academy Conference 2000
Visionary Marketing for the 21st Century: Facing
the Challenge, Gold Coast, Queensland, Griffith
University.
Paech, S., E. Riebe and B. Sharp (2003)
“What do people do in the ad breaks?”
Australian and New Zealand Marketing Academy
Conference 2003, Adelaide, Australia, University
of South Australia - upcoming.
Riebe, E. (2000) “Identifying Variations in
the Accuracy of Probabilistic Predictions”
Australian and New Zealand Marketing Academy
Conference 2000 Visionary Marketing for the 21st
Century: Facing the Challenge, Gold Coast,
Queensland, Griffith University.
Riebe E., J.G. Dawes and B. Sharp (2002)
“Testing the Relationship Between Radio
Advertising Clutter and Recall” Australian
and New Zealand Marketing Academy Conference
2002, Melbourne, Australia, Deakin University.
Riebe E., J.G. Dawes and B. Sharp (2003)
“Radio Advertising Effectiveness under High
and Low Clutter Formats” 2003 European
Marketing Academy Conference, Glasgow, Scotland,
Strath Clyde University.
Riebe E. and A Giannopolous (2002) “Global
Advertising: A Wine Industry Example”
Australian and New Zealand Marketing Academy
Conference 2002, Melbourne, Australia, Deakin
University.
Riebe E., M. Lowndes, R. Kennedy and J. Romaniuk
(1998) “Verbal versus Ordinal Scales in the
Measurement of Service Quality and Switching
Estimates”, Australian and New Zealand
Marketing Academy Conference, Dunedin, New
Zealand, University of Otago.
Riebe E., C. Rungie, B. Sharp and N. Danenberg
(1999) “Verifying the Distribution of
Probabilistic Scales”, Australian and New
Zealand Marketing Academy Conference, Sydney,
Australia, University of New South Wales.
Riebe E., B. Sharp and P. Stern (2002) “An
Empirical Investigation of Consumer Defection and
Acquisition Rates for Declining and Growing
Pharmaceutical Brands” Australian and New
Zealand Marketing Academy Conference 2002,
Melbourne, Australia, Deakin University.
Riebe E., B. Sharp and P. Stern (2003) “An
Empirical Investigation of Customer Defection
& Acquisition Rates for Declining and Growing
Brands” 2003 European Marketing Academy
Conference, Glasgow, Scotland, Strath Clyde
University.
Riebe E. and D. Wilson (2002) “Do Wine
Consumption Habits Change with Age or Follow a
Cohort Group?” Australian and New Zealand
Marketing Academy Conference 2002, Melbourne,
Australia, Deakin University.
Riebe E. and M. Wright (2003) “Is Your
Defection Rate Too High, Too Low or Just
Right?” Australian and New Zealand
Marketing Academy Conference 2003, Adelaide,
Australia, University of South Australia -
upcoming.
Rundle-Thiele, S and E. Riebe (2000) “Which
Loyalty Concept Does the Verbal Probability Scale
Capture? 29th European Marketing Academy
Conference, Rotterdam, Erasmus University.
Sharp, A. and E. Riebe (2000) “Examining
the Accuracy of Probability Scales in Social
Issues Research” Australian and New Zealand
Marketing Academy Conference 2000 Visionary
Marketing for the 21st Century: Facing the
Challenge, Gold Coast, Queensland, Griffith
University.
Sharp, B and E. Riebe (2000) “Triple
Jeopardy for Store Brands – Disconfirming
Evidence” 29th European Marketing Academy
Conference, Rotterdam, Erasmus University.
Sharp, B., E. Riebe and J.G. Dawes (2001)
“A Marketing Economy of Scale – Big
Brands Lose Less of Their Customer Base than
Small Brands” Australian and New Zealand
Marketing Academy Conference 2001, Albany, New
Zealand, Massey University.
Sharp, B., E. Riebe and M Tolo (2000)
“Explaining Retail Brand Performance
– An Application of ‘Prior
Knowledge’” Australian and New
Zealand Marketing Academy Conference 2000
Visionary Marketing for the 21st Century: Facing
the Challenge, Gold Coast, Queensland, Griffith
University.
Tolo, M., E. Riebe and B. Sharp (2001)
“Explaining Retail Brand Performance
– Comparing a Model’s Predictions to
Informal Prior Knowledge” Australian and
New Zealand Marketing Academy Conference 2001,
Albany, New Zealand, Massey University.