REFEREED JOURNAL ARTICLES
Riebe, E. and Dawes, J.G. (2006) “Recall of Radio Advertising in Low and High Clutter Formats”, International Journal of Advertising, 25(1).Sharp, Byron; Riebe, Erica (2005) "Does Triple Jeopardy Exist for Retail Chains", Journal of Empirical Generalistions in Marketing Science, Vol.9. www.EmpGens.com download
Banelis, M., C.Rungie, E. Riebe and L. Meyer-Waarden (2005) “Do higher spending households buy a greater variety of brands? An Application of Repertoire Regression”, Marketing Bulletin 16 Research Note 3.
Sharp, B and E. Riebe (2005) “Disconfirmation of Triple Jeopardy for Retail Chains”, Journal of Empirical Generalisations in Marketing Science, vol 9.
Dawes, J. G. and E. Riebe (2002) “The Impact of Different Scale Anchors on Responses to the Verbal Probability Scale”, Canadian Journal of Marketing Research 20.1.
Sharp, B., E. Riebe and J.G. Dawes (2002) “A Marketing Economy of Scale – Big Brands Lose Less of their Customer Base than Small Brands”, Marketing Bulletin 13.
REFEREED CONFERENCE PAPERS
Nelson-Field, K., B. Sharp, E. Riebe and G. Lees (2005), “How well do radio network marketers portray their own audiences? A study of the differences in radio audience demographics with implications for targeting strategy” Australian and New Zealand Marketing Academy Conference 2005, Wellington University, New Zealand.Dawes, J.G., E. Riebe and M. Tustin (2004) “Using the Juster scale to examine reference price effects, using a new environmentally-friendly consumer product as a test case”, ANZMAC, Wellington.
Dawes, J.G., E. Riebe and M. Tustin (2004) “Juster Predictions for Environmentally Friendly Products”, Forecasting Symposium, Sydney.
Habel, C and E. Riebe (2004) “An Investigation into Australian Wine Wholesaling using the Negative Binomial Distribution”, EMAC 2004, Spain.
Dawes, J.G., M. Lowndes and E. Riebe (1998) “Are Some Aspects of Service Quality Assessment More Subjective Than Others?” Australian and New Zealand Marketing Academy Conference 1998, Dunedin, New Zealand, University of Otago.
Dawes, J.G. and E. Riebe (2000) “The Impact of Different Scale Anchors on Responses to the Verbal Probability Scale” Australian and New Zealand Marketing Academy Conference 2000 Visionary Marketing for the 21st Century: Facing the Challenge, Gold Coast, Queensland, Griffith University.
Paech, S., E. Riebe and B. Sharp (2003) “What do people do in the ad breaks?” Australian and New Zealand Marketing Academy Conference 2003, Adelaide, Australia, University of South Australia - upcoming.
Riebe, E. (2000) “Identifying Variations in the Accuracy of Probabilistic Predictions” Australian and New Zealand Marketing Academy Conference 2000 Visionary Marketing for the 21st Century: Facing the Challenge, Gold Coast, Queensland, Griffith University.
Riebe E., J.G. Dawes and B. Sharp (2002) “Testing the Relationship Between Radio Advertising Clutter and Recall” Australian and New Zealand Marketing Academy Conference 2002, Melbourne, Australia, Deakin University.
Riebe E., J.G. Dawes and B. Sharp (2003) “Radio Advertising Effectiveness under High and Low Clutter Formats” 2003 European Marketing Academy Conference, Glasgow, Scotland, Strath Clyde University.
Riebe E. and A Giannopolous (2002) “Global Advertising: A Wine Industry Example” Australian and New Zealand Marketing Academy Conference 2002, Melbourne, Australia, Deakin University.
Riebe E., M. Lowndes, R. Kennedy and J. Romaniuk (1998) “Verbal versus Ordinal Scales in the Measurement of Service Quality and Switching Estimates”, Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand, University of Otago.
Riebe E., C. Rungie, B. Sharp and N. Danenberg (1999) “Verifying the Distribution of Probabilistic Scales”, Australian and New Zealand Marketing Academy Conference, Sydney, Australia, University of New South Wales.
Riebe E., B. Sharp and P. Stern (2002) “An Empirical Investigation of Consumer Defection and Acquisition Rates for Declining and Growing Pharmaceutical Brands” Australian and New Zealand Marketing Academy Conference 2002, Melbourne, Australia, Deakin University.
Riebe E., B. Sharp and P. Stern (2003) “An Empirical Investigation of Customer Defection & Acquisition Rates for Declining and Growing Brands” 2003 European Marketing Academy Conference, Glasgow, Scotland, Strath Clyde University.
Riebe E. and D. Wilson (2002) “Do Wine Consumption Habits Change with Age or Follow a Cohort Group?” Australian and New Zealand Marketing Academy Conference 2002, Melbourne, Australia, Deakin University.
Riebe E. and M. Wright (2003) “Is Your Defection Rate Too High, Too Low or Just Right?” Australian and New Zealand Marketing Academy Conference 2003, Adelaide, Australia, University of South Australia - upcoming.
Rundle-Thiele, S and E. Riebe (2000) “Which Loyalty Concept Does the Verbal Probability Scale Capture? 29th European Marketing Academy Conference, Rotterdam, Erasmus University.
Sharp, A. and E. Riebe (2000) “Examining the Accuracy of Probability Scales in Social Issues Research” Australian and New Zealand Marketing Academy Conference 2000 Visionary Marketing for the 21st Century: Facing the Challenge, Gold Coast, Queensland, Griffith University.
Sharp, B and E. Riebe (2000) “Triple Jeopardy for Store Brands – Disconfirming Evidence” 29th European Marketing Academy Conference, Rotterdam, Erasmus University.
Sharp, B., E. Riebe and J.G. Dawes (2001) “A Marketing Economy of Scale – Big Brands Lose Less of Their Customer Base than Small Brands” Australian and New Zealand Marketing Academy Conference 2001, Albany, New Zealand, Massey University.
Sharp, B., E. Riebe and M Tolo (2000) “Explaining Retail Brand Performance – An Application of ‘Prior Knowledge’” Australian and New Zealand Marketing Academy Conference 2000 Visionary Marketing for the 21st Century: Facing the Challenge, Gold Coast, Queensland, Griffith University.
Tolo, M., E. Riebe and B. Sharp (2001) “Explaining Retail Brand Performance – Comparing a Model’s Predictions to Informal Prior Knowledge” Australian and New Zealand Marketing Academy Conference 2001, Albany, New Zealand, Massey University.