REFEREED JOURNAL ARTICLES
Winchester, M., J. Romaniuk
and S. Bogomolova (----) Positive and Negative Brand
Beliefs and Brand Defection/Uptake. European Journal of
Marketing (forthcoming)
Romaniuk, J. (----) "Comparing Promoted and Unprompted
Methods for Measuring Consumer Brand Associations" Journal
of Targeting Measurement and Analysis (forthcoming)
Romaniuk, J. and E. Gaillard (2007) "The relationship
between Unique Brand Associations, Brand Usage and Brand
Performance: Analysis across eight categories" Journal of
Marketing Management (forthcoming)
Romaniuk, J. (2007) "Word of Mouth and the Viewing of
Television Programs", Journal of Advertising Resesarch, Vol
47 pp 462-471
Romaniuk, Jenni, Byron Sharp, and Andrew Ehrenberg (2007),
"Evidence concerning the importance of perceived brand
differentiation," Australasian Marketing Journal, 15 (2),
42-54 download
Driesener, C. and J. Romaniuk (2006) Comparing Methods of
Brand Image Measurement. International Journal of Market
Research Vol 48 (6)
Romaniuk, J. and E. Nicholls (2006) "Evaluating Advertising
Effects on Brand Perceptions: Incorporating Prior
Knowledge" International Journal of Market Research Vol 48
(2)
Romaniuk, J. and Dawes, J (2005) "Loyalty to Price Tiers in
Purchases of Bottled Wine" Journal of Product and Brand
Management Vol 14, (1)
Romaniuk, J. and J. Dawes (2005) "Sharing of Price points"
Journal of Product and Brand Management Vol 14 (1) pg 57-64
Romaniuk, J. and S. Bogomolova (2005) "Variation in Brand
Trust Scores". Journal of Targeting, Measurement and
Analysis
Romaniuk, J., S. Peach, C. Driesener, and B. Sharp (2004)
"Brand and Advertising Awareness: A replication and
Extension of a Known Empirical Generalisation".
Australasian Marketing Journal, Vol 12 No. 3 pp 70-80.
download
Romaniuk, J. (2004). "Testing the accuracy of Verbal
Probability Scale for predicting short-term brand choice."
Marketing Bulletin Vol 15.
Romaniuk, J. and B. Sharp (2004). "Conceptualizing and measuring brand
salience", Marketing Theory, Vol.4, No.4, p.327-342.
Romaniuk, J. (2003). "Brand Attributes - 'Distribution
Outlets' in the Mind." Journal of Marketing Communications
9(June): 73-92.
Romaniuk, J. and B. Sharp (2003). "Brand Salience and
Customer Defection in Subscription Markets." Journal of
Marketing Management 19: 25-44.
Romaniuk, J. and B. Sharp (2003). "Measuring brand
perceptions: Testing quantity and quality." Journal of
Targeting, Measurement and Analysis 11(3): 218-229.
Winchester, M. and J. Romaniuk (2003). "Evaluative and
descriptive response patterns to negative image
attributes." International Journal of Market Research
45(1): 21-34.
Romaniuk, J. (2001). "The Brand Perceptions of Former
Users." Marketing Bulletin 12.
Romaniuk, J. (2001). "Brand positioning in financial
services: A longitudinal test to find the best brand
position." Journal of Financial Services Marketing 6(2):
111 - 121.
Romaniuk, J. and B. Sharp (2000). "Using Known Patterns in
Image Data to Determine Brand Positioning." International
Journal of Market Research 42(Issue 2, Spring/Summer):
219-230.
Maio Mackay, M., J. Romaniuk, and B. Sharp. (1998). "A
Classification of Brand Equity Research Endeavours." The
Journal of Brand Management 5(6): 415-429.