Jenni Romaniuk's Publications

REFEREED JOURNAL ARTICLES

Nenycz-Thiel, M, B. Sharp, J. Dawes and J. Romaniuk (2009) The Competition for Retrieval between Private Label Brands and National Brands. Journal of Business Research (forthcoming)

Romaniuk, J. (2009) The Efficacy of Brand-Execution in TV Advertising, Brand Placements and Internet Advertising. Journal of Advertising Research Vol. 49 (2)

Bogomolova, S., and J. Romaniuk (2009) Brand Defection in Business to Business Markets. Journal of Business Research Vol 62 (3) pg 291-296

Bogomolova, S., J. Romaniuk and A. Sharp (2008) The Temporal Decay of Service Quality Scores. International Journal of Market Research Vol 51 (1) pg 1-21

J. Romaniuk and S. Wight (2009) Advertising Awareness and Brand Usage. International Journal of Market Research Vol 51 (2) pg 203-218

Winchester, M., J. Romaniuk and S. Bogomolova (2008) Positive and Negative Brand Beliefs and Brand Defection/Uptake. European Journal of Marketing Vol 42 (5/6) pg 553-570

Romaniuk, J. (2008) Comparing Methods of Measuring Personality Traits. Journal of Marketing Theory and Practice Spring 2008, Vol. 16 Issue 2, pg 153-161

Winchester, M., and J. Romaniuk (2008) Negative Brand Beliefs and Brand Usage. International Journal of Market Research Vol 50 (3) pg 355-375

Romaniuk, J (2007) Word-of-mouth and the Viewing of Television Programs. Journal of Advertising Research December pg 462-471.

Romaniuk, J. and E. Gaillard (2007) “The relationship between Unique Brand Associations, Brand Usage and Brand Performance: Analysis across eight categories” Journal of Marketing Management Vol. 23 Issue 3/4, pg 267-284

Romaniuk, Jenni, Byron Sharp, and Andrew Ehrenberg (2007), "Evidence concerning the importance of perceived brand differentiation," Australasian Marketing Journal, 15 (2), 42-54 download

Driesener, C. and J. Romaniuk (2006) Comparing Methods of Brand Image Measurement. International Journal of Market Research Vol. 48 Issue 6, pg 681-698

Romaniuk, J. (2006) “Comparing Promoted and Unprompted Methods for Measuring Consumer Brand Associations” Journal of Targeting Measurement and Analysis. Vol. 15 Issue 1, pg 3-11

Romaniuk, J. and E. Nicholls (2006) “Evaluating Advertising Effects on Brand Perceptions: Incorporating Prior Knowledge” International Journal of Market Research Vol 48 (2)

Romaniuk, J. and J. Dawes (2005) “Sharing of Price points” Journal of Product and Brand Management Vol 14 (1) pg 57-64

Romaniuk, J. and S. Bogomolova (2005) “Variation in Brand Trust Scores”. Journal of Targeting, Measurement and Analysis. Vol. 13 Issue 4, pg 363-373

Romaniuk, J., S. Peach, C. Driesener, and B. Sharp (2004) "Brand and Advertising Awareness: A replication and Extension of a Known Empirical Generalisation". Australasian Marketing Journal, Vol 12 No. 3 pp 70-80. download

Romaniuk, J. (2004). "Testing the accuracy of Verbal Probability Scale for predicting short-term brand choice." Marketing Bulletin Vol 15.

Romaniuk, J. and B. Sharp (2004). "Conceptualizing and measuring brand salience", Marketing Theory, Vol.4, No.4, p.327-342.

Romaniuk, J. (2003). "Brand Attributes - 'Distribution Outlets' in the Mind." Journal of Marketing Communications 9(June): pg 73-92.

Romaniuk, J. and B. Sharp (2003). "Brand Salience and Customer Defection in Subscription Markets." Journal of Marketing Management 19: pg 25-44.

Romaniuk, J. and B. Sharp (2003). "Measuring brand perceptions: Testing quantity and quality." Journal of Targeting, Measurement and Analysis 11(3): pg 218-229.

Winchester, M. and J. Romaniuk (2003). "Evaluative and descriptive response patterns to negative image attributes." International Journal of Market Research 45(1): pg 21-34.

Romaniuk, J. (2001). "The Brand Perceptions of Former Users." Marketing Bulletin 12.

Romaniuk, J. (2001). "Brand positioning in financial services: A longitudinal test to find the best brand position." Journal of Financial Services Marketing 6(2): pg 111 - 121.

Romaniuk, J. and B. Sharp (2000). "Using Known Patterns in Image Data to Determine Brand Positioning." International Journal of Market Research 42(Issue 2, Spring/Summer): pg 219-230.

Maio Mackay, M., J. Romaniuk, and B. Sharp. (1998). "A Classification of Brand Equity Research Endeavours." The Journal of Brand Management 5(6): pg 415-429.