Her expertise includes the areas of Brand Salience, Brand Image Tracking, How to use advertising to build brands, Brand positioning and customer defection and how to understand and use the Brand Perception - Behaviour link.
She has published her ground-breaking research in journals such as Journal of Marketing Management, Marketing Theory, European Journal of Marketing, International Journal of Market Research, Marketing Bulletin and Journal of Financial Services Marketing. For the past 6 years, she has been involved in advising on brand development strategies for companies in industries as diverse as retail, food, tourism, financial services, insurance, telecommunications, universities, event management and government departments.
An experienced, thought provoking speaker, Jenni has presented at conferences and in-house seminars in Australasia, Africa, Europe and the USA.
Jenni is also the editor of Journal of Empirical Generalisations in Marketing Science (JEMS): www.empgens.com
To view her publications list, click here.