Associate Professor Jenni Romaniuk

Jenni Romaniuk is an Associate Research Professor of Brand Equity. She heads the Institute's Brand Equity Research Group. Jenni's pioneering research into how brand perceptions influence consumer behaviour is guaranteed to make you re-think your brand and advertising strategies.

Her expertise includes:
- Brand Equity Tracking
- Brand Salience
- Brand Perceptions
- How to Understand and Build Distinctive Brand Assets
- Effective Brand Name Execution in Television Advertising
- Customer Base Modeling
- Word-of-Mouth

She has published her ground-breaking research in journals such as Journal of Business Research, Journal of Advertising Research, Journal of Marketing Management, Marketing Theory, European Journal of Marketing, International Journal of Market Research and Journal of Financial Services Marketing. An experienced, thought provoking speaker, Jenni has presented at conferences and in-house seminars in Australasia, Africa, Europe and the USA.

To view Jenni's publications list, click here.