Associate Professor Jenni Romaniuk

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Jenni Romaniuk is an Associate Research Professor of Brand Equity, and the Institute’s International Director.

Jenni's pioneering research into how brand perceptions influence consumer behaviour is guaranteed to make you re-think your brand and advertising strategies.

Her expertise includes:
- Brand Equity Tracking
- Brand Salience
- Brand Perceptions
- How to Understand and Build Distinctive Brand Assets
- Effective Brand Name Execution in Television Advertising
- Customer Base Modeling
- Word-of-Mouth

She has published her ground-breaking research in journals such as Journal of Business Research, Journal of Advertising Research, Journal of Marketing Management, Marketing Theory, European Journal of Marketing, International Journal of Market Research and Journal of Financial Services Marketing. An experienced, thought provoking speaker, Jenni has presented at conferences and in-house seminars in Australasia, Africa, Europe and the USA.

To view Jenni's publications list, click here.


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Professor Andrew Ehrenberg
(1926 - 2010)

August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.
The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science