Associate
Professor Jenni Romaniuk
Jenni Romaniuk is an Associate Research
Professor of Brand Equity. She heads the
Institute's
Brand Equity Research
Group. Jenni's pioneering research into
how brand perceptions influence consumer
behaviour is guaranteed to make you re-think
your brand and advertising strategies.
Her expertise includes:
- Brand Equity Tracking
- Brand Salience
- Brand Perceptions
- How to Understand and Build Distinctive Brand
Assets
- Effective Brand Name Execution in Television
Advertising
- Customer Base Modeling
- Word-of-Mouth
She has published her ground-breaking research in
journals such as Journal of Business Research,
Journal of Advertising Research, Journal of
Marketing Management, Marketing Theory, European
Journal of Marketing, International Journal of
Market Research and Journal of Financial Services
Marketing. An experienced, thought provoking
speaker, Jenni has presented at conferences and
in-house seminars in Australasia, Africa, Europe
and the USA.
To view Jenni's publications list,
click here.
