Associate Professor John Dawes
John
Associate Professor John Dawes heads the Institutes Pricing Research Group. John has an extensive background in sales and marketing, combining a comprehensive understanding of industry issues with a strong research perspective.


John has a particular expertise in analyzing the effects of price changes on brand sales.  He specializes in analyzing retailer sales & pricing data, to calculate brand price elasticities and cross-effects. 


Producing useful, interpretable and actionable research is John's strong point, which is demonstrated in his work on:


- the effects of pricing & promotions on sales,
- market structure and brand performance measures

John is also the editor of Journal of Empirical Generalisations in Marketing Science (JEMS): www.empgens.com


To view John's publication list click here.


EhrenbergBass_CB_UniSARGB

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
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