Associate Professor John Dawes
Associate Professor John Dawes heads the Institutes Pricing Research Group. John has an extensive background in sales and marketing, combining a comprehensive understanding of industry issues with a strong research perspective.


John has a particular expertise in analyzing the effects of price changes on brand sales.  He specializes in analyzing retailer sales & pricing data, to calculate brand price elasticities and cross-effects. 


Producing useful, interpretable and actionable research is John's strong point, which is demonstrated in his work on:


- the effects of pricing & promotions on sales,
- market structure and brand performance measures

John is also the editor of Journal of Empirical Generalisations in Marketing Science (JEMS): www.empgens.com


To view John's publication list click here.