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John Dawes
John
Dr John Dawes heads the Institutes Pricing Research Group. John has an extensive background in sales and marketing, combining a comprehensive understanding of industry issues with a strong research perspective.

John has a particular expertise in analyzing the effects of price changes on brand sales.  He specializes in analyzing retailer sales & pricing data, to calculate brand price elasticities and cross-effects. 

Producing useful, interpretable and actionable research is John's strong point, which is demonstrated in his work on:

- the effects of pricing & promotions on sales,
- market structure and brand performance measures

To view John's publication list click here.