John Dawes' Publications

CHAPTERS IN BOOKS

Dawes, John (2000). Market Orientation, Production Focus, Sales Focus - and Company ROI, in "Advances in Australasian Marketing" (edited by Peter McNaughton), JAI Press, Ill.

Sharp, Byron; Dawes, John (1996) Is Differentiation Optional? A Critique of Porter's Generic Strategy Typology, in "Management, Marketing and the Competitive Process" (edited by Peter Earl), Edward Elgar: London.

REFEREED JOURNAL ARTICLES

Dawes, J.G. (2008) "Do data characteristics change according to the number of scale points used ?  An experiment using 5 point, 7 point and 10 point scales".  International Journal of Market Research, Vol. 50, 1, 2008. 

Dawes, J.G. (2008) "Regularities in Buyer Behaviour and Brand Performance - the Case of Australian Beer".  Journal of Brand Management, Vol 15, 3, 2008. 

Dawes, J.G. (2006) "Interpretation of Brand Penetration Figures that are reported by sub-groups"  Journal of Targeting, Measurement and Analysis for Marketing  Vol 14, 2,  2006.  

Riebe, E. and Dawes, J.G. (2006) “Recall of Radio Advertising in Low and High Clutter Formats”, International Journal of Advertising, 25(1).

Mundt, Kerry; Dawes, John; Sharp, Byron (2006) "Can a brand outperform competitors on cross-category loyalty? An examination of cross-selling metrics in two financial services markets", Journal of Consumer Marketing, Vol 23, No.7, p.465-469.

"Loyalty to Price Tiers in Purchases of Bottled Wine" Journal of Product and Brand Management Vol 14, 1, 2005. With Jenni Romaniuk. 

"The Effects of a Massively Successful Promotion on Brand, Competitor and Category Sales". Journal of Product and Brand Management Vol 13, 5, 2004. 

"Price changes and defection levels in a subscription-type market: can an estimation model really predict defection levels ?" Journal of Services Marketing Vol 18 No. 1 2004. 

Dawes, John (2002) "Interviewer Evaluations of Interview Quality". Australasian Journal of Market Research, Vol 10 No. 2 2002.

John Dawes, Erica Riebe & Byron Sharp (2002) "A Marketing Economy of Scale - Big Brands Lose Less of their Customer Base". Marketing Bulletin 2002.

Dawes, John & Erica Riebe (2002) "The Impact of Different Scale Anchors on Responses to the Verbal Probability Scale". Canadian Journal of Marketing Research 20.1 2002.

Dawes, John (2002) "Further Evidence on the Predictive Accuracy of the Verbal Probability Scale: The case of Household Bill Payments in Australia". Journal of Financial Services Marketing, March 2002.

Dawes, John (2002) "Five Point vs Eleven Point Scales - Does it Make a Difference to Data Characteristics?" Australasian Journal of Market Research January 2002.

Dawes, John & Byron Sharp (2001) "What is Differentiation and How Does it Work" Journal of Marketing Management, October 2001.

Dawes, John & Michelle Lowndes (2001) "Do SERVQUAL dimensions emerge from Mystery Shopping data ? A Test of Convergent Validity", Canadian Journal of Program Evaluation, Vol 16 No 2 pp 41-53.

Dawes, John (2001) "The Effect of Mentioning a Scale Mid-point While Administering a Customer Satisfaction Questionnaire Via Telephone" Australasian Journal of Market Research, January, Vol 9 No. 1.

Dawes, John (2000) Market Orientation and Company Profitability: Further Empirical Evidence Incorporating Longitudinal Data. Australian Journal of Management vol 25, 2,.

Dawes, John and Sharp, Byron (2000). The Reliability and Validity of Objective Measures of Customer Service: "Mystery Shopping". Australasian Journal of Market Research Vol 8 No. 1.

Dawes, John, (2000). The Impact of Question Wording Reversal on Probabilistic Estimations of Loyalty / Defection in a Subsription Market. Marketing Bulletin, Vol. 11.

Dawes, John, (1999). The Relationship Between Objective and Subjective Company Performance Measures in Market Orientation Research: Further Empirical Evidence. Marketing Bulletin, Vol. 10.

Dawes, John., (1998). Case Study: Doing a Market Assessment for an Unfamiliar Product. Journal of Marketing Practice: Applied Marketing Science Vol. 4 No. 8.

Dawes, John; Sharp, Byron (1996) Independent Empirical Support for Porter's Generic Marketing Strategies? A Re-analysis using Correspondence Analysis, Journal of Empirical Generalisations in Marketing Science, Vol.1, on-line, p.36-53

NON-REFEREED JOURNAL AND PROFESSIONAL ARTICLES

Dawes, John (2002) De-bunk a Marketing Guru for Fun and Profit B&T, February 2002

Dawes, John & Virginia Beal (2001) Loyalty Myths Australian Professional Marketing, May 2001

Dawes, John (2001) Price Conscious? Australian Professional Marketing, April 2001

Dawes, John (2001) Price Promotions - what to expect B&T, March 2001

Dawes, John & Rachel Kennedy (2000) Dick Smith Foods - Success Will Depend on Financial Committment. B&T, March 31. 2000.

Dawes, John (1995) Winners and Losers: Critical Differences, Australian Professional Marketing, March, p.42-45.