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Kerry Mundt's Publications

Mundt, Kerry; Dawes, John; Sharp, Byron (2006) "Can a brand outperform competitors on cross-category loyalty? An examination of cross-selling metrics in two financial services markets", Journal of Consumer Marketing, Vol 23, No.7, p.465-469.

Mundt, K; Sharp, B & Dawes, J (2003). An Investigation of Multi-Product Loyalty in Financial Services. Australian & New Zealand Marketing Academic Conference, Adelaide.