Nick Danenberg's Publications

REFEREED JOURNAL ARTICLES

SHARP, B., RIEBE, E., DAWES, J. G. & DANENBERG, N. (2002) A Marketing Economy of Scale - Big Brands Lose Less of their Customer Base than Small Brands. Marketing Bulletin, 13.

REFEREED CONFERENCE PAPERS

DANENBERG, N. & SHARP, B. (1996) Testing Probabilistic Measures of Behaviour as Measures of Customer Loyalty. IN RIQUIER, C. & SHARP, B. (Eds.) Southern Marketing - Theory and Applications, proceedings of the Australian Marketing Educators' Conference. Adelaide, Marketing Science Centre, University of South Australia.

DANENBERG, N. & SHARP, B. (1996) Measuring Loyalty in Subscription Markets Using Probabilistic Estimates of Switching Behaviour. IN MARTIN, A. M. & STARR, R. G., JR (Eds.) Australia New Zealand Marketing Educators Conference. Auckland, NZ, Department of Marketing, University of Auckland.

DANENBERG, N., SHARP, B. & SHARP, A. (1998) Will they stay or will they go? Improving predictions of brand loyalty. MRSA National Conference 1998. Melbourne, The Market Research Society of Australia.

RUNGIE, C. & DANENBERG, N. (1998) Modelling the Juster Scale. IN GRAY, B. J. & DEANS, K. R. (Eds.) Australian and New Zealand Marketing Academy Conference 98. Dunedin, New Zealand, University of Otago.

DANENBERG, N. J. (1998) Predicting Customer Loyalty: A Probabilistic Approach. School of Marketing. Adelaide, University of South Australia.

DANENBERG, N. & SHARP, B. (1999) Examining the Predictive Ability of Two Loyalty Segmentation Approaches. 28th European Marketing Academy Conference. Berlin, Germany, Berlin, Germany.

RIEBE, E., RUNGIE, C., DANENBERG, N. & SHARP, B. (1999) Verifying the Distribution of Probabilistic Scales. IN CADEAUX, J., DR. (Ed.) Australian & New Zealand Marketing Academy 1999. Sydney, School of Marketing, University of New South Wales.