John Scriven's Publications

REFEREED JOURNAL ARTICLES

Consistent Consumer Responses to Price Changes, (2004), Andrew Ehrenberg, Australasian Marketing Journal, 12 (3), -

Is Coke Always Less Price-Sensitive then Pepsi?, (2002), Andrew Ehrenberg, Marketing Research (AMA), 14 (4), 40 - 42

What do we really know about pricing?, (1999), Journal of Targeting, Measurement and Analysis in Marketing, 7 (4), 359 - 373 , ISBN/ISSN: 0967-3237

Branding and Values, (1998), Neil Barnard, Andrew Ehrenberg, Admap, 385 , 47 - 49

Added Values or Propensities to Buy?, (1997), Andrew Ehrenberg, Admap, 376 , 36 - 40

Advertising and Price, (1997), N R Barnard, A S C Ehrenberg, Journal of Advertising Research, 37 (3), 27 - 35 , ISBN/ISSN: 0021-8499

Differentiation or Salience?, (1997), Andrew Ehrenberg, Neil Barnard, Journal of Advertising Research, 37 (6), 7 - 14

Brand Loyalty under the Microscope, (1996), A S C Ehrenberg, Economics and Business Education, 16 (4), 155 - 160 , ISBN/ISSN: 0969-2509

Brand Loyalty: Now You See It, Now You Don't, (1994), Andrew Ehrenberg, Marketing and Research Today, 22 (2), 99 - 106

REFEREED CONFERENCE PAPERS

Advertising Established Brands: An International Dimension, A S C Ehrenberg, N Barnard, 217 - 236, ISBN/ISSN: 0-631-20091-6

A Discussion of Dirichlet Deviations, John Bound, ANZMAC 2004, Wellington, New Zealand, (2004), -

What is Brand Equity, Anyway?, Optima seminar on Brand Positioning, Royal Aeronautical Society, London, (9/1997), -

WORKING PAPERS

Justifying our Advertising Budgets (JOAB 8) , (1997)

Professor Andrew Ehrenberg
(1926 - 2010)

August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.
The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

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