John Scriven's Publications

REFEREED JOURNAL ARTICLES

Consistent Consumer Responses to Price Changes, (2004), Andrew Ehrenberg, Australasian Marketing Journal, 12 (3), -

Is Coke Always Less Price-Sensitive then Pepsi?, (2002), Andrew Ehrenberg, Marketing Research (AMA), 14 (4), 40 - 42

What do we really know about pricing?, (1999), Journal of Targeting, Measurement and Analysis in Marketing, 7 (4), 359 - 373 , ISBN/ISSN: 0967-3237

Branding and Values, (1998), Neil Barnard, Andrew Ehrenberg, Admap, 385 , 47 - 49

Added Values or Propensities to Buy?, (1997), Andrew Ehrenberg, Admap, 376 , 36 - 40

Advertising and Price, (1997), N R Barnard, A S C Ehrenberg, Journal of Advertising Research, 37 (3), 27 - 35 , ISBN/ISSN: 0021-8499

Differentiation or Salience?, (1997), Andrew Ehrenberg, Neil Barnard, Journal of Advertising Research, 37 (6), 7 - 14

Brand Loyalty under the Microscope, (1996), A S C Ehrenberg, Economics and Business Education, 16 (4), 155 - 160 , ISBN/ISSN: 0969-2509

Brand Loyalty: Now You See It, Now You Don't, (1994), Andrew Ehrenberg, Marketing and Research Today, 22 (2), 99 - 106

REFEREED CONFERENCE PAPERS

Advertising Established Brands: An International Dimension, A S C Ehrenberg, N Barnard, 217 - 236, ISBN/ISSN: 0-631-20091-6

A Discussion of Dirichlet Deviations, John Bound, ANZMAC 2004, Wellington, New Zealand, (2004), -

What is Brand Equity, Anyway?, Optima seminar on Brand Positioning, Royal Aeronautical Society, London, (9/1997), -

WORKING PAPERS

Justifying our Advertising Budgets (JOAB 8) , (1997)