REFEREED JOURNAL ARTICLES
Wilkinson, John and Quester, Pascale (1997): 'Business Orientation of Australian Managers'; New Zealand Journal of Business, Vol 19, Nos 1 & 2, pp 15-29Quester P.G, Wilkinson J, Romaniuk S. (1996): 'SERVQUAL and SERVPERF, a test of Service Quality measurement scales', Les Cahiers du CREA, Nantes, Vol 39, pp 1-20
Wilkinson, John W; Mahara, Akiko and Quester, Pascale G (1996): ‘Asian students: Their experiences and perceptions of Australian universities’, Journal of Marketing for Higher Education, Vol 7, No 3, pp 65-80
'Determinants of Competitiveness in International Marketing' (1994): New Directions in Management, Vol 1, pp 447-463
'Marketing Australian Universities to Overseas Students' (1993): Asia-Australia Marketing Journal, Vol 1, No 1, January, pp 71-78
REFEREED CONFERENCE PAPERS
'Effects of sales leadership support on salesperson performance' (2007), Proceedings of Academy of Marketing Conference, Kingston Business School, Egham, Surrey, July, CD-ROM'Variations in levels of sales leadership support' (2007), Proceedings of Academy of Marketing Conference, Kingston Business School, Egham, Surrey, July, CD-ROM
Smith, Miranda J and Wilkinson, John W (2006): 'Benefits of empowerment of sales personnel: Results of a pilot study', Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference, Queensland University of Technology, Brisbane, December, CD-ROM
'Leadership support received by Australian business-to-business salespeople' (2006), Proceedings of Academy of Marketing Conference, Middlesex University Business School, London, July, CD-ROM
'The sales management roles of coach and captain' (2006), Proceedings of Academy of Marketing Conference, Middlesex University Business School, London, July, CD-ROM
'Leadership provided by sales managers' (2005), Proceedings of ANZMAC Conference, University of Western Australia, Fremantle, November/December, CD-ROM
'Differences in rater perceptions about leadership style and salesperson performance' (2005), Proceedings of ANZMAC Conference, University of Western Australia, Fremantle, November/December, CD-ROM
'Consequences of limited sales management training' (2005), Proceedings of Australian and New Zealand Academy of Management (ANZAM) Conference, University of Canberra, Canberra, December, CD-ROM
'Toward an enhanced framework of the business-to-business selling process' (2004), Proceedings of ANZMAC Conference, Victoria University of Wellington, New Zealand, November/December, CD-ROM
Wilkinson, John W and Quester, Pascale G (1994): 'From production orientation to societal marketing: Attitudes of Australian managers - A Pilot Study'; Proceedings of the Australian Marketing Conference, Adelaide, September, pp 202-218
'Determinants of Competitiveness in International Marketing' (1992); joint winner of award for best paper at the ANZAM Conference, Sydney, December
'The use of information technology in sales management and sales training: An Australian perspective' (1992); presented at ANZAM Conference, Sydney, December
'Marketing universities to Asian markets'; Proceedings of 1992 Australasian Marketing Educators Conference, Perth, February 1992, pp 257-289
NON-REFEREED JOURNAL ARTICLES:
'Sales leadership' (2005), What’s new in marketing, Vol 40, July/August, available electronically at http://www.wnim.com/archive/issue4005/wilkinson.htm.'The need for an enhanced model of the selling process' (2003), Marketing update, July, pp 11-12
'Sharpen your marketing skills' (1993), Management SA, September, p 6
'Australian universities are adopting the marketing concept' (1991), Marketing, May, pp 68, 70-71
NON-REFEREED CONFERENCE PAPERS:
Quester P.G., Wilkinson J, Romaniuk S (1995): 'A test of four Measurement scales: The Case of the Australian Advertising Industry', Seventh Bi-Annual World Marketing Congress, Melbourne (July)Wilkinson, John W and McIver, Ronald P (1993): 'Strategic Options for Management Education in Western Samoa', ANZAM Conference, Geelong (December)
Wilkinson, John W; Falconer, Donald; Sheppard, Lorraine; and Whiting, Denise (1993): 'Developing a Competitive Strategy for the University of South Australia', ANZAM Conference, Geelong (December)
Wilkinson, John W; Quester, Pascale G; and Mahara, Akiko (1993): 'Asian foreign students in South Australian universities: Their profiles and their perceptions of Australian universities', Australasian Marketing Educators Conference, Bali (April)
'Relationship Marketing: The Approach that Australian Companies Should Embrace - Cautiously - at Home and Abroad' (1992): Academy of International Business South East Asia Regional Conference, Brisbane (June).