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Richard Lee's Publications
Lee, R., & Murphy, J. (2005). From Loyalty to Switching: Exploring the Determinants in the Transition. Paper presented at the Australia and New Zealand Marketing Academy Conference, Perth, Australia.

Lee, R., & Murphy, J. (2006). The Consumption of Mobile Services by Australian Students. International Journal of Mobile Marketing, 1(1), 13-20.

Lee, R., Murphy, J., & Dickinger, A. (2006). Investigating the Loyalty of Prepaid and Postpaid Mobile Customers. Paper presented at the International Conference on Business and Information, Singapore.

Lee, R., & Lew, A. (2006). Investigating the Cognitive and Affective Nature of Switching Costs. Paper presented at the Australia and New Zealand Marketing Academy Conference, Brisbane, Australia.

Lee, R., & Mizerski, D. (2006). The Stochastic and Habitual Nature of Mobile Service Consumption. Paper presented at the Australia and New Zealand Marketing Academy Conference, Brisbane, Australia. Best Paper Award

Lee, R., Murphy, J., & Swilley, E. (2007). The Moderating Influence of Hedonic Consumption. Forthcoming paper at the AMA Summer Educators' Conference, Washington, DC.

Murphy, J., Soutar, G., Lee, R., & Swilley, E. (2007). Online Visibility: A Novel Method to Rank Marketing Journals. Forthcoming paper at the AMA Summer Educators' Conference, Washington, DC.

Lee, R., & Murphy, J. (2008). The Moderating Influence of Enjoyment on Customer Loyalty. Australasian Marketing Journal, Forthcoming.