Kate Newstead’s Publications

JOURNALS

Newstead, K., Romaniuk, J., (2009, forthcoming). “The Relative Effectiveness of Fifteen and Thirty Second Advertisements” Journal of Advertising Research 49(4)

Newstead, K., J. Taylor, et al. (2009). "The long-term sales effects of advertising: lessons from single source." Journal of Advertising Research 49(2): 207-210.

OPINION PIECES

Newstead, K. and N. Danenberg (2009). "How to Plan media spend." B&T 10 July: 40.

Bogomolova, S. and K. Newstead (2008). "How celebrities manage their brands." B&T September.

Newstead, K. and J. Romaniuk (2008). "The traffic is murder in the car category." B&T 18 April.

Newstead, K. and J. Romaniuk (2008). "Raise the bar." B&T 4 April: 13.

Newstead, K. and B. Sharp (2008). "Letter to the editor: effectiveness still in the too hard basket." B&T 20 June.

CONFERENCES

Newstead, K., E. Riebe, et al. (2009). Extreme burst or extreme continuity? findings from an Australian scheduling experiment. ESOMAR WM3. Stockholm.

Newstead, K., S. Reynolds, et al. (2009). Engagement and switching behaviour in a radio media context. EMAC. Nantes, France: 26-29 May.

Newstead, K. and J. Romaniuk (2007). How effective are 15-second advertisements? ANZMAC, University of Otago, Dunedin, New Zealand.