Kate
Newstead’s Publications
JOURNAL ARTICLES
Newstead, K
& Romaniuk, J., (2010). “Cost per
Second: The Relative Effectiveness of Fifteen and
Thirty Second Television Advertisements.”
Journal of Advertising Research 49(4)
Newstead, K., J. Taylor, et al. (2009). "The
long-term sales effects of advertising: lessons
from single source." Journal of Advertising
Research 49(2): 207-210.
PRESS PIECES
Sharp, A. & Newstead, K.
(2010) “Green Brand Fatigue”,
Admap, April 2010.
Newstead, K. (2009). “Posing the Engagement
Question”, Direct, Nov/Dec
2009.
Newstead, K. and N. Danenberg (2009).
"How to Plan media spend." B&T 10
July: 40.
Bogomolova, S. and K. Newstead (2008). "How
celebrities manage their brands." B&T
September.
Newstead, K. and J. Romaniuk (2008). "The traffic
is murder in the car category." B&T 18
April.
Newstead, K. and J. Romaniuk (2008). "Raise the
bar." B&T 4 April: 13.
Newstead, K. and B. Sharp (2008). "Letter to the
editor: effectiveness still in the too hard
basket." B&T 20 June.
CONFERENCES
Newstead, K., E.
Riebe, et al. (2009). “Extreme burst or
extreme continuity? Findings from an Australian
scheduling experiment”. ESOMAR WM3.
Stockholm.
Newstead, K., S. Reynolds, et al. (2009).
“Engagement and switching behaviour in a
radio media context”. EMAC. Nantes,
France: 26-29 May.
Newstead, K. and J. Romaniuk (2007).
“How effective are 15-second
advertisements?” ANZMAC, University
of Otago, Dunedin, New Zealand.
WORK IN PROGRESS
Newstead K., E. Riebe and S. Paech (working
paper), “Engagement, Exposure and Binge
Advertising: Candid Confessions of the Media
Planning Industry”
Newstead K. and B. Sharp (working paper),
“82% of Advertising Dollars are
Wasted”
Wight, S. and K. Newstead (working paper).
“Ad-haters: Why do they hate the ad and
will they still buy the brand?”
Sharp B. and K. Newstead (2010, forthcoming).
“How Loyalty Leads Marketers Astray”