Simone Mueller’s Publications


Research books

Müller, S. (2006): Der Herkunftsland für Sektgrundweine: Eine empirische Untersuchung unter Verwendung kompositioneller und dekompositioneller Methoden (The Country-of-Origin effect of sparkling wine - an empirical examination under combination of compositional and de-compositional methods), TUDpress Verlag der Wissenschaften.

Blum, U., Müller, S., Weiske, A. (2006): Angewandte Industrieökonomik: Theorien, Modelle, Anwendungen (Applied Industrial Economics: Theories, Models, Applications), Gabler Verlag, Wiesbaden.


Refereed journal articles

Mueller, S., Francis, L., Lockshin, L. (2009), Comparison of Best-Worst and Hedonic Scaling for the Measurement of Consumer Wine Preferences, Australian Journal of Grape and Wine Research, Vol. 15, in press.

Lockshin, L., Mueller, S., Louviere, J., Francis, L., Osidacz, P. (2009), Development of a new method to measure how consumers choose wine, The Australian and New Zealand Wine Industry Journal, Vol. 24 (2), in press.

Mueller, S., Rungie, C. (2009), Is there more information in Best Worst choice data? Using the attitude heterogeneity structure to identify consumer segments, International Journal of Wine Business Research, Vol. 21, in press.

Mueller, S., Umberger, W. (2009), Myth Busting: Who is the Australian cask wine consumer?, The Australian and New Zealand Wine Industry Journal, Vol. 24 (1), in press.

Mueller, S., Umberger, W. (2009), What drives the Australian cask wine consumer?, The Australian and New Zealand Wine Industry Journal, Vol. 24 (2), 48-54.

Kaim, E, Mueller, S. (2008): Analysis of supply chain management: Case studies on the market for nursery products in Germany, Acta Horticulturae, forthcoming.

Müller, S. (2004): The German Wine Law from an Information Economics Perspective, International Journal of Wine Marketing, Vol. 16, p. 72-96.


Refereed conference papers

Corsi, A.M., Mueller, S. and Lockshin, L. (2010) "How does item order and other information impact wine menu choice?" Fifth International Academy of Wine Busiess Research Conference, Auckland, New Zealand.

Lockshin, L., Mueller, S. and Louviere, J. (2010) "The influence of shelf information on consumers' wine choice" Fifth International Academy of Wine Busiess Research Conference, Auckland, New Zealand.

Mueller, S. and Remaud, H. (2010) "Are Australian wine consumers becoming more environmentally conscious? Robustness of latent preference segments over time" Fifth International Academy of Wine Busiess Research Conference, Auckland, New Zealand.

Teagle, J., Mueller S. and Lockshin, L. (2010) "How do millennials' wine attitudes and behaviour differ from other generations?" Fifth International Academy of Wine Busiess Research Conference, Auckland, New Zealand.

Mueller, S., Leigh, F., Lockshin, L. (2008): Modelling consumer sensory preference heterogeneity: A case study on how the choice of clustering method impacts implications for optimal product design, American Association of Wine Economists, 14-16 August 2008, Portland (Oregon), USA.

Mueller, S., Lockshin, L. (2008), How important is wine packaging for consumers? On the reliability of measuring attribute importance with direct verbal versus indirect visual methods. Proceedings of 4th International Conference of the Academy of Wine Business Research, Siena, 17-19thJuly, 2008.
(Received Runner-up Best Paper award)

Mueller, S., Francis, L., Lockshin, L. (2008), The relationship between wine liking, subjective and objective wine knowledge: Does it matter who is in your ‘consumer’ sample? Proceedings of 4th International Conference of the Academy of Wine Business Research, Siena, 17-19thJuly, 2008.

Mueller, S., Rungie, C., Goodman, S., Lockshin, L., & Cohen, E. (2008). Is there more information in Best Worst choice data? Using the variance-covariance matrix to consider respondent heterogeneity. Proceedings of 4th International Conference of the Academy of Wine Business Research, Siena, 17-19thJuly, 2008.

Remaud, H., Mueller, S., Chvyl, P., Lockshin, L. (2008), Do Australian wine consumers value organic wine? Proceedings of 4th International Conference of the Academy of Wine Business Research, Siena, 17-19thJuly, 2008.
Mueller, S., Lockshin, L., Louviere, J., Hackman, D. (2007): Do respondents use extra information provided in online Best-Worst choice experiments?, Proceedings of the Xth Australian and New Zealand Marketing Academy (ANZMAC) Conference, Dunedin, New Zealand, 3-5 December 2007, p. 3486-3493.

Mueller, S., Leigh, F., Lockshin, L. (2007): A Comparison of Best-Worst and Hedonic Scaling for the Measurement of Consumers' Wine Preferences, 7th Pangborn Sensory Science Symposium 12-16 August 2007 in Minneapolis, USA.

Bramley, B.R.; Curtin, C.;, Cowey, G.; Holdstock, M.A.; Coulter, A.D., Kennedy, E.; Travis, B.; Mueller, S.; Lockshin, L., Godden, P.W.; Franics, I.L. (2007): Wine style alters the sensory impact of 'Brett' flavour compounds in red wines, Proceedings of the 13th Australian Wine Industry Technical Conference (AWITC) from 28 July - 2 August in Adelaide, p. 294.

Müller, S. (2006): Does the effect of country-of-origin vary by willingness to pay for it? A Combination of Conjoint-Analysis and Structural Equation Modelling of Country-of-Origin Effect, Proceedings of the 3rd International Wine Business & Marketing Conference, Montpellier July 6-8, 2006.

Müller, S. (2006): The Country-of-Origin Effect for Sparkling Wine, Proceedings of XXIX World Congress of Vine and Wine (OIV), Logrono Spain, June 25-30, 2006.

Müller, S. (2003): The German Wine Law from an Information Economics Point of View, X. Conference Oenometrie of Vineyard Data Quantification Society (VDQS) at St. Stephan University Budapest, May 22–24 2003, Best Paper Award Prix de Vinum Hungarorum.

Blum, U., Müller, S. (2003): The Role of Intellectual Property Rights Regimes for R&D-Cooperation Between Industry and Academia, Proceedings of the International and Innovation Meeting „Assessing S&T and University-Industry Links“, March 28-29, 2003, European Research Institute, Birmingham.


Non-refereed and other publications

Danenberg, N., Mueller, S., Remaud, H. (2009), A discrete choice experiment to understand the preferences of Australian consumers in buying prawns, Aquaculture America, Seattle, Washington, 15-18 February, 2009.

Remaud, H., Mueller, S. (2008): Which attributes drive Australian consumers when purchasing prawns, presentation at Australasian Aquaculture Conference, 3-6 August 2008, Brisbane.

Chvyl, P., Mueller, S., Remaud, H. (2008): How much is organic wine valued by Australian wine drinkers, Australian Certified Organic Magazine, Autumn 2008, p. 25-47.

Mueller, S. (2007): Competition from the consumer point of view, presentation at the 40th Anniversary of Australian Institute of Food Science Technology (AIFST) Convention, 26 June, Melbourne.

Hoffmann, D., Müller, S., Szolnoki, G., Nöll, A., Schanowski, B. (2006), Weißweinstudie: Repraesentative Verbraucheruntersuchung - Zielgruppen und Praeferenzen (White wine study: Market potential for white wine in Germany: representative consumer study, consumer segments and preferences), Consulting Study for Ministry for Economy, Traffic, Agriculture and Wine, Federal State of Rheinland-Pfalz, Mainz, Germany.

Hoffmann, D., Müller, S. (2006),Wer kauft wo (W)ein? Kundenprofile der Einkaufsstätten für Wein in Deutschland (Who buys wine where? Costumer Profiles of Selected Distribution Channels for Wine in Germany), Meininger Wine Market Forum, ProWein Wine Fair 2006, March 2006, Düsseldorf.

Hoffmann, D., Müller, S. (2006), Kundenprofile ausgewählter Einkaufsstätten für Wein (Customer Profiles of Selected Distribution Channels for Wine in Germany), International Wine Trade Forum, February 14-15 2006, Wiesbaden.

Blum, U., Müller, S. (2003): Reden ist Silber, Schweigen ist Gold? (Speech is Silver, but Silence is Golden? Information Economics of R&D-Cooperation), Wissenschaftliche Zeitschrift der TU Dresden, (52).