Svetlana Bogomolova's Publications

REFEREED JOURNAL ARTICLES

Bogomolova S. and Romaniuk J. (forthcoming) Brand Defection in a Business-to-Business Financial Service, Journal of Business Research

Bogomolova S., Romaniuk J. and Sharp A. (forthcoming) Quantifying the Extent of Temporal Decay in Service Quality Ratings, International Journal of Market Research

Winchester, Romaniuk and Bogomolova (2006) Positive and Negative Brand Beliefs and Brand Defection/Uptake, European Journal of Marketing

Romaniuk and Bogomolova (Jun2005) Variation in brand trust scores, Journal of Targeting, Measurement and Analysis for Marketing, Vol 13 Issue 4, p.363-373.

REFEREED CONFERENCE PAPERS

Bogomolova (2008) The impact of reasons for brand defection on post-defection consumer brand equity, Proceedings of Thought leaders in Brand Management Conference (Birmingham)

Bogomolova and Romaniuk (2007) The Relationship Between the Net Valence of Brand Associations and Consideration by Non-Brand Users, Proceedings of ANZMAC conference, Dunedin

Bogomolova and Romaniuk (2007) Quantifying the reasons for brand defection in the business-to-business financial market, Proceedings of Thought leaders in Brand Management Conference (Birmingham)

Bogomolova and Romaniuk (2006) Consumer Brand Equity of Non-Brand Users: What is the Impact of Past Experience? Proceedings of ANZMAC conference, Brisbane

Romaniuk and Bogomolova (2006) Brand Associations and Usage: Is a 30-year-old Empirical generalization still useful? Proceedings of ANZMAC conference, Brisbane

Winchester, Romaniuk and Bogomolova (2006) A longitudinal study examining the relationship between customer behaviour change and positive and negative brand beliefs, Proceedings of EMAC conference, Athenes

Bogomolova and Romaniuk (2005) Why do they leave? Examination of the reasons for customer defection in the business banking industry, Proceedings of ANZMAC conference, Perth

Bogomolova, Romaniuk and Sharp (2004) Does recency of service experience influence SQ evaluations? Proceedings of ANZMAC conference, Wellington

Romaniuk and Bogomolova (2003) Brand User perceptions of trust - Do they differ? Proceedings of ANZMAC conference, Adelaide