Svetlana Bogomolova's Publications

REFEREED JOURNAL ARTICLES

Bogomolova S (forthcoming) ‘Service quality perceptions of solely loyal customers’, International Journal of Market Research.

Bogomolova S. and Romaniuk J. (forthcoming) ‘Brand equity of defectors and never boughts in a business financial market’, Industrial Marketing Management.

Bogomolova, S. 2009, ‘Life after death? Analyzing post-defection consumer brand equity’, Journal of Business Research (In press doi:10.1016/j.jbusres.2009.10.009). Bogomolova S. and Romaniuk J. (forthcoming) Brand Defection in a Business-to-Business Financial Service, Journal of Business Research

Bogomolova S., Romaniuk J. and Sharp A. (forthcoming) Quantifying the Extent of Temporal Decay in Service Quality Ratings, International Journal of Market Research

Winchester, Romaniuk and Bogomolova (2006) Positive and Negative Brand Beliefs and Brand Defection/Uptake, European Journal of Marketing

Romaniuk and Bogomolova (Jun2005) Variation in brand trust scores, Journal of Targeting, Measurement and Analysis for Marketing, Vol 13 Issue 4, p.363-373.

REFEREED CONFERENCE PAPERS

Bogomolova S, ‘Determinants of consumer-brand reunion after a break-up’, Association for Consumer Research (USA)

Dunn, S., Bogomolova S. and Sharp B (2010) ‘Nonconsious influence of colour on brand choice’, proceedings of EMAC conference, Copenhagen, Denmark.

Bogomolova S. 2009, ‘The effect of sole versus multiple service provider usage on service quality perceptions’, Proceedings of EMAC conference, Nantes, France.

Bogomolova, S. and Nenycz-Thiel, M. 2008, ‘Why not? The reason for not considering a brand by non-brand users’, Proceedings of the Anti-consumption Research Symposium, Sydney.

Bogomolova, S. and Bogomolov, T. 2008, ‘Brand consideration by customers with different brand usage levels’, Proceedings of the Australian and New Zealand Marketing Academy, Sydney.Bogomolova (2008) The impact of reasons for brand defection on post-defection consumer brand equity, Proceedings of Thought leaders in Brand Management Conference (Birmingham)

Bogomolova and Romaniuk (2007) The Relationship Between the Net Valence of Brand Associations and Consideration by Non-Brand Users, Proceedings of ANZMAC conference, Dunedin

Bogomolova and Romaniuk (2007) Quantifying the reasons for brand defection in the business-to-business financial market, Proceedings of Thought leaders in Brand Management Conference (Birmingham)

Bogomolova and Romaniuk (2006) Consumer Brand Equity of Non-Brand Users: What is the Impact of Past Experience? Proceedings of ANZMAC conference, Brisbane

Romaniuk and Bogomolova (2006) Brand Associations and Usage: Is a 30-year-old Empirical generalization still useful? Proceedings of ANZMAC conference, Brisbane

Winchester, Romaniuk and Bogomolova (2006) A longitudinal study examining the relationship between customer behaviour change and positive and negative brand beliefs, Proceedings of EMAC conference, Athenes

Bogomolova and Romaniuk (2005) Why do they leave? Examination of the reasons for customer defection in the business banking industry, Proceedings of ANZMAC conference, Perth

Bogomolova, Romaniuk and Sharp (2004) Does recency of service experience influence SQ evaluations? Proceedings of ANZMAC conference, Wellington

Romaniuk and Bogomolova (2003) Brand User perceptions of trust - Do they differ? Proceedings of ANZMAC conference, Adelaide

THESES

PhD thesis ‘Customer-Based Brand Equity of Lapsed Customers’, 2009, UniSA Master of Business by Research thesis ‘Do service quality scores follow predictable patterns?’ 2005, UniSA

Professor Andrew Ehrenberg
(1926 - 2010)


August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.




The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science