Svetlana
Bogomolova's Publications
REFEREED JOURNAL ARTICLES
Bogomolova S
(forthcoming) ‘Service quality perceptions
of solely loyal customers’, International
Journal of Market Research.
Bogomolova S. and Romaniuk J. (forthcoming)
‘Brand equity of defectors and never
boughts in a business financial market’,
Industrial Marketing Management.
Bogomolova, S. 2009, ‘Life after death?
Analyzing post-defection consumer brand
equity’, Journal of Business Research (In
press
doi:10.1016/j.jbusres.2009.10.009).
Bogomolova S. and Romaniuk J. (forthcoming) Brand
Defection in a Business-to-Business Financial
Service, Journal of Business Research
Bogomolova S., Romaniuk J. and Sharp A.
(forthcoming) Quantifying the Extent of Temporal
Decay in Service Quality Ratings, International
Journal of Market Research
Winchester, Romaniuk and Bogomolova (2006)
Positive and Negative Brand Beliefs and Brand
Defection/Uptake, European Journal of Marketing
Romaniuk and Bogomolova (Jun2005) Variation in
brand trust scores, Journal of Targeting,
Measurement and Analysis for Marketing, Vol 13
Issue 4, p.363-373.
REFEREED CONFERENCE PAPERS
Bogomolova S,
‘Determinants of consumer-brand reunion
after a break-up’, Association for Consumer
Research (USA)
Dunn, S., Bogomolova S. and Sharp B (2010)
‘Nonconsious influence of colour on brand
choice’, proceedings of EMAC conference,
Copenhagen, Denmark.
Bogomolova S. 2009, ‘The effect of sole
versus multiple service provider usage on service
quality perceptions’, Proceedings of EMAC
conference, Nantes, France.
Bogomolova, S. and Nenycz-Thiel, M. 2008,
‘Why not? The reason for not considering a
brand by non-brand users’, Proceedings of
the Anti-consumption Research Symposium, Sydney.
Bogomolova, S. and Bogomolov, T. 2008,
‘Brand consideration by customers with
different brand usage levels’, Proceedings
of the Australian and New Zealand Marketing
Academy, Sydney.Bogomolova (2008) The impact of
reasons for brand defection on post-defection
consumer brand equity, Proceedings of Thought
leaders in Brand Management Conference
(Birmingham)
Bogomolova and Romaniuk (2007) The Relationship
Between the Net Valence of Brand Associations and
Consideration by Non-Brand Users, Proceedings of
ANZMAC conference, Dunedin
Bogomolova and Romaniuk (2007) Quantifying the
reasons for brand defection in the
business-to-business financial market,
Proceedings of Thought leaders in Brand
Management Conference (Birmingham)
Bogomolova and Romaniuk (2006) Consumer Brand
Equity of Non-Brand Users: What is the Impact of
Past Experience? Proceedings of ANZMAC
conference, Brisbane
Romaniuk and Bogomolova (2006) Brand Associations
and Usage: Is a 30-year-old Empirical
generalization still useful? Proceedings of
ANZMAC conference, Brisbane
Winchester, Romaniuk and Bogomolova (2006) A
longitudinal study examining the relationship
between customer behaviour change and positive
and negative brand beliefs, Proceedings of EMAC
conference, Athenes
Bogomolova and Romaniuk (2005) Why do they leave?
Examination of the reasons for customer defection
in the business banking industry, Proceedings of
ANZMAC conference, Perth
Bogomolova, Romaniuk and Sharp (2004) Does
recency of service experience influence SQ
evaluations? Proceedings of ANZMAC conference,
Wellington
Romaniuk and Bogomolova (2003) Brand User
perceptions of trust - Do they differ?
Proceedings of ANZMAC conference, Adelaide
THESES
PhD thesis ‘Customer-Based
Brand Equity of Lapsed Customers’, 2009,
UniSA Master of Business by Research thesis
‘Do service quality scores follow
predictable patterns?’ 2005, UniSA