Our Research Staff

Professor Byron Sharp

Byron is the Director of the Institute and is recognized globally as a leading expert on buyer behaviour and the interpretation of marketing metrics. He is a well-known commentator on marketing issues and research practices and "makes a habit of challenging conventional business ideas" (Marketing Research News, UK). His research on loyalty and loyalty strategies has been recognised and funded by the Australian Research Council and major corporations around the world.

His book "How Brand’s Grow…" what marketers don’t know, was recently published by Oxford University press and has received international acclaim: “All marketers need to move beyond the psycho-babble and read this book... or be left hopelessly behind.” Joseph Tripodi, The Coca-Cola Company.

To view Byron's publications click here.

To view Byron's blog click here.

Associate Professor John Dawes

John is the Institute’s Director of Operations and has an extensive background in sales and marketing. His experience combines a comprehensive understanding of industry issues with a strong research perspective. He has a particular research expertise in analysing the effects of price changes on brand sales.

To view John's publications click here.

Associate Professor Jenni Romaniuk

Jenni is the Institute’s International Director and has conducted research projects for multi-national corporations. She is also an expert in the field of brand equity and advises globally on brand equity tracking, salience, perceptions, distinctive brand assets, effective branding in advertising, and word-of mouth.

To view Jenni's publications click here

Katherine Anderson

Katherine's core research interests are consumer behaviour and evaluating new and innovative research methodologies ie online brand communities, virtual reality platforms and snap-judgements as a forecasting method. Her masters research focused on the suitability of online communities for social and marketing research, investigating issues of representativeness, validity and bias.

Katherine manages the Ehrenberg-Bass Institute's award winning Community Panel initiative. For more information about Community Panel contact Info@CommunityPanel.com.au

To view Katherine's publications click here.

Virginia Beal

Virginia joined the Institute after over 5 years of experience in senior media research roles in London at BBC, TIME Inc. and News International, as well as at Network Ten in Australia. Her research focuses around advertising and media schedules particularly in relation to Television.

To view Virginia's publications click here

Dr Svetlana Bogomolova

Svetlana’s key area of expertise is customer defection and lapsed customer ‘win-back’. In collaboration with a number of service providers she is investigating what happens to customers after they decide to leave a brand. This is an extension of her research in the field of service quality and customer satisfaction.

To view Svetlana's publications click here.

Professor David Corkindale

David has extensive market research experience, spanning over 3 decades whilst working in three continents. His research began in the field of advertising effectiveness and most recently marketing's role in the commercialisation of new technologies.

To view David's publications click here.

Dr Carl Driesener

Carl's core area of research expertise is market modelling and Internet research. He has worked with a wide range of clients on web assessment projects covering concept development and pre-launch testing to developing recommendations and guidelines for improvements to existing sites.

To view Carl's publications click here.

Dr Margaret Faulkner

Margaret has a research focus on brand tracking with broad experience relating to the type of projects undertaken. She is an experienced qualitative researcher and quantitative analyst with expertise in questionnaire design and brand tracking studies.

To view Margaret's publications click here

Dr Kesten Green

Kesten's area of expertise is in forecasting. He is the co-director of the Forecasting Principles public service site devoted to the advancement of evidence-based forecasting. Kesten has advised many government departments around the world including The Pentagon, NSA, Defence Threat Reduction Agency and the Alaska Department of Natural Resources.

Nicole Hartnett

Nicole’s research has looked into market structures, creative execution in advertising and the role of distinctive elements in brand equity. She has worked on research projects for clients from a wide range of industries including financial services, media/advertising, hair care and alcoholic beverages.

Associate Professor Rachel Kennedy

Rachel has steered advertising research at the Institute for many years. She has consulted large organisations all over the world and is Director of the Mars Marketing Laboratory, an ongoing research and development initiative developed for Mars Inc.

To view Rachel's publications click here.

Professor Larry Lockshin

Larry is recognised as a world expert in wine marketing. He has over 25 years experience in the wine sector, first as a viticulturist and then in economics and marketing. His expertise includes wine choice behaviour, and modeling the effects of packaging changes on consumer purchase for both wine labels and FMCG packaging.

To view Larry's publications click here.

Dr Karen Nelson-Field

Karen's current research centres around social media, with preliminary findings on how organisations integrate social media into marketing strategy. She presented these findings at the 2010 ESOMAR WM3 conference in Berlin. Karen has extensive industry experience with over 15 years in senior sales and marketing roles across a broad spectrum of sectors including Tourism, FMCG, Media and Major Retail.

Dr Magda Nenycz-Thiel

Magda’s major research focus is brand equity, particularly in relation to private label brands. She has conducted a wide range of brand equity tracking and buyer behaviour research, particularly for FMCG brands. Magda also has experience in sales and customer services as well as forecasting and supply.

To view Magda's publications click here.

Dr Erica Riebe

Erica has extensive market research experience across a wide range of markets including; government departments, financial services, insurance services, retail and rural services. Much of her research has a media focus, determining best-practice for effective and efficient media placement strategies.

To view Erica's publications click here.

Dr Cam Rungie

Cam’s research examines consumer choice. He has developed new methods and models for repeated choice; providing measures of the impact of product attributes and consumer characteristics on the consistency of choice, behavioural loyalty and elasticity. 

Dr Anne Sharp

Anne is a leader in sustainable marketing research. Her research is focused on the application of marketing to social issues, particularly in relation to the environment. She has over 15 years research experience, conducting projects for both private organizations and government bodies.

To view Anne's publications click here.

Dr Jennifer Taylor

Jennifer's research focus is media planning and advertising. She is experienced in both quantitative and qualitative methods and her expertise includes econometric modeling, using single-source panel data. She has worked on a range of projects for government, media, consumer goods and financial services clients.

To view Jennifer's publications click here.