Ehrenberg Scholarship

The School of Marketing at the University of South Australia offers the Ehrenberg Scholarship annually to an outstanding student enrolled in the Bachelor of Management (Marketing) or the Bachelor of Management (Marketing)/Bachelor of Arts (International Studies).

The Ehrenberg Scholarship is named after one of the world's greatest marketing scientists, Professor Andrew Ehrenberg of South Bank University London.  Professor Ehrenberg's leading edge work has had a major influence on the research and teaching of the Ehrenberg-Bass Institute.  The Ehrenberg-Bass Institute for Marketing Science of the University of South Australia, performs collaborative work with South Bank University's Ehrenberg centre.

All students with Tertiary Entrance Ranks (TER) of 95 or above who enrol in the Bachelor of Management (Marketing) or the Bachelor of Management (Marketing)/Bachelor of Arts (International Studies) are eligible to apply for the scholarship.  The award selection is based on interview and the assessment criteria is potential for excellence in marketing scholarship.  More than one scholarship is awarded if there are judged to be more than one outstanding candidate.

Scholarship winners receive a one year FEE-HELP placement. Since its inception in 2001, the Ehrenberg Scholarship has been awarded to nine outstanding students.

Previous Scholarship Recipients
Ryan Manual
Daniela Cavuoto
Lisa Liashenko
Liz Gunner
Katherine Anderson
Nicole Hartnett
Scott Reynolds
Kellie Loveless
Jana Fielke
Terri Harding
Ella Ward


Video
Studying Marketing at UniSA (Undergraduate)
Scott Reynolds: Studying at UniSA & the Ehrenberg Scholarship
Katherine Anderson: Marketing Double Degree & Studying Abroad
Nicole Hartnett: The Marketing Planning Project


Studying Marketing at UniSA (Postgraduate)
Nicole Hartnett
Sam Wight
Katherine Anderson
Kate Newstead


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Professor Andrew Ehrenberg
(1926 - 2010)


August 2010

We are very sad to lose a legendary figure in marketing, market research and the statistics field. Over his life Professor Andrew Ehrenberg’s contribution to the development of marketing science has been enormous. The Ehrenberg-Bass Institute (with colleagues at the Ehrenberg Centre, London SouthBank) will build on his legacy as we continue to develop empirical generalizations in marketing. 

We are sad to lose this great man who was a pioneer in our field, and a dear friend to his colleagues.




The Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute has over 50 marketing scientists contributing to ground breaking research and analysis.

Our research discovers how buyers behave, brands perform and how marketing really works.

Our findings give meaning and context to marketing research, turning data into insightful and meaningful strategy.

We have experts in the areas of:

Advertising
Brand Equity
Marketing Metrics & Buyer Behaviour
Pricing
Media
Sustainable Marketing
Wine Marketing
© 2009 Ehrenberg-Bass Institute for Marketing Science