Over 60 Marketing Scientists.

Differentiation versus Distinctiveness – chapter with Byron Sharp in How Brands Grow Oxford University Press

Brand Prominence and Sharing in Nelson-Field, K (2013) Viral Marketing: The Science of Sharing. Oxford University Press.  ISBN 9780195527988.

J Romaniuk, B Sharp (2022), How Brands Grow, Oxford University Press.

J Romaniuk (2021), How Brands Grow 2 Revised Edition, OXFORD University Press

J Romaniuk (2018), Building distinctive brand assets, OXFORD University Press

M Nenycz-Thiel, J Romaniuk, B Sharp (2016), Building physical availability, How brands grow: Part 2, 145-172

J Romaniuk (2016), Building mental availability, How brands grow: Part 2, 62-86

B Sharp, J Romaniuk (2016), How brands grow, Oxford University Press

J Romaniuk, B Sharp (2016), How brands grow. Part 2: Including emerging markets, services and durables, new brands and luxury brands, Oxford University Press

M Faulkner, J Romaniuk, P Stern (2023), How sharing of supporters reveals competition amongst non-profit brands, Journal of Marketing Management 39 (3-4), 193-212

R Fuller, L Stocchi, T Gruber, J Romaniuk (2023), Advancing the understanding of the pre-purchase stage of the customer journey for service brands, European Journal of Marketing 57 (2), 360-386

A Tanusondjaja, J Romaniuk, M Nenycz-Thiel, M Sakashita, (2022), Examining Pareto Law across department store shoppers, International Journal of Market Research, 1470785322114585

J Romaniuk, A Huang (2020), Understanding consumer perceptions of luxury brands, International Journal of Market Research 62 (5), 546-560

C Nguyen, J Romaniuk, J Cohen, M Faulkner (2020), When retailers and manufacturers advertise together; examining the effect of co-operative advertising on ad reach and memorability, Journal of Retailing and Consumer Services 55, 102080

E Ward, S Yang, J Romaniuk, V Beal (2020), Building a unique brand identity: Measuring the relative ownership potential of brand identity element types, Journal of Brand Management 27, 393-407

C Nguyen, J Romaniuk, M Faulkner, J Cohen (2019), Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory, Marketing Letters 30, 219-220

M Nenycz-Thiel, J Romaniuk (2019), How far is too far? Investigating purchasing across packaged goods and services categories for retailer branded products, European Journal of Marketing 53 (1), 108-120

M Faulkner, J Romaniuk (2019), Supporters’ perceptions of benefits delivered by different charity activities, Journal of Nonprofit & Public Sector Marketing 31 (1), 20-41

J Romaniuk, J Dawes, M Nenycz-Thiel (2018), Modeling brand market share change in emerging markets, International Marketing Review 35 (5), 785-805

C Nguyen, J Romaniuk, M Faulkner, J Cohen (2018), Does an expanded brand user base of co-branded advertising help ad-memorability?, International Journal of Market Research 60 (4), 366-379

V Beal, J Romaniuk, B Sharp (2018), Television advertising television: measuring the ability of television promos to deliver ratings for new programs using single-source data, International Journal of Advertising 37 (3), 463-481

C Nguyen, J Romaniuk, M Faulkner, J Cohen (2018), Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory, Marketing Letters 29 (1), 37-48

J Romaniuk, S Wight, M Faulkner (2017), Brand awareness: revisiting an old metric for a new world, Journal of Product & Brand Management 26 (5), 469-476

J Romaniuk, C Nguyen (2017), Is consumer psychology research ready for today’s attention economy?, Journal of Marketing Management 33 (11-12), 909-916

G Ludwichowska, J Romaniuk, M Nenycz-Thiel (2017), Systematic response errors in self-reported category buying frequencies, European Journal of Marketing 51 (7/8), 1440-1459

R East, J Romaniuk, R Chawdhary, M Uncles (2017), The impact of word of mouth on intention to purchase currently used and other brands, International Journal of Market Research 59 (3), 321-334

J Romaniuk, N Hartnett (2017), The relative influence of advertising and word-of-mouth on viewing new season television programmes, European Journal of Marketing 51 (1), 65-81

R East, M Uncles, J Romaniuk, W Lomax (2017), Social amplification: A mechanism in the spread of brand usage, Australasian Marketing Journal 25 (1), 20-25

K Vaughan, V Beal, J Romaniuk (2017), Can Brand Users Really Remember Advertising More Than Nonusers? : Testing an Empirical Generalization Across Six Advertising Awareness Measures, The Advertising Research Foundation 『Journal of Advertising Research

J Romaniuk (2016), Coming in March 2017: Why Television Still Matters, Journal Of Advertising Research 56 (4), 470-470

G Trinh, J Romaniuk, A Tanusondjaja (2016), Benchmarking buyer behavior towards new brands, Marketing Letters 27, 743-752

A Tanusondjaja, G Trinh, J Romaniuk (2016), Exploring the past behaviour of new brand buyers, International Journal of Market Research 58 (5), 733-747

J  Romaniuk (2016), Coming in December: How Audience Targeting Works in Advertising, Journal Of Advertising Research 56 (3), 338-338

K Vaughan, V Beal, J Romaniuk (2016), Can Brand Users Really Remember Advertising More Than Nonusers?: Testing an Empirical Generalization Across Six Advertising Awareness Measures, Journal of Advertising Research 56 (3), 311-320

J Romaniuk, M Nenycz-Thiel (2016), Lapsed buyers’ durable brand consideration in emerging markets, Journal of Business Research 69 (9), 3645-3651

M Faulkner, J Romaniuk, P Stern (2016), New versus frequent donors: Exploring the behaviour of the most desirable donors, Australasian Marketing Journal 24 (3), 198-204

B Jardine, J Romaniuk, JG Dawes, V Beal (2016), Retaining the primetime television audience, European Journal of Marketing 50 (7/8), 1290-1307G Trinh, J Romaniuk, A Tanusondjaja (2016), Benchmarking buyer behavior towards new brands, Marketing Letters 27, 743-752

A Tanusondjaja, G Trinh, J Romaniuk (2016), Exploring the past behaviour of new brand buyers, International Journal of Market Research 58 (5), 733-747

K Vaughan, V Beal, J Romaniuk (2016), Can Brand Users Really Remember Advertising More Than Nonusers?: Testing an Empirical Generalization Across Six Advertising Awareness Measures, Journal of Advertising Research 56 (3), 311-320

J Romaniuk, M Nenycz-Thiel (2016), Lapsed buyers’ durable brand consideration in emerging markets, Journal of Business Research 69 (9), 3645-365

M Faulkner, J Romaniuk, P Stern (2016), New versus frequent donors: Exploring the behaviour of the most desirable donors, Australasian Marketing Journal 24 (3), 198-204

B Jardine, J Romaniuk, JG Dawes, V Beal (2016), Retaining the primetime television audience, European Journal of Marketing 50 (7/8), 1290-1307

R East, MD Uncles, J Romaniuk, W Lomax (2016), Validation and sufficiency, European Journal of Marketing 50 (3/4), 661-666

R East, MD Uncles, J Romaniuk, W Lomax (2016), Improving agent-based models of diffusion, European Journal of Marketing 50 (3/4), 639-646

M Nenycz-Thiel, J Romaniuk (2016), Understanding premium private labels: A consumer categorisation approach, Journal of Retailing and Consumer Services 29, 22-30

N Hartnett, J Romaniuk, R Kennedy  (2016), Comparing direct and indirect branding in advertising, Australasian Marketing Journal 24 (1), 20-28

R East, MD Uncles, J Romaniuk, W Lomax (2016), Measuring the impact of positive and negative word of mouth: A reappraisal, Australasian Marketing Journal 24 (1), 54-58

S Hogan, J Romaniuk, M Faulkner (2016), Comparing approaches to elicit brand attributes both face-to-face and online, International Journal of Market Research 58 (1), 57-78

M Faulkner, O Truong, J Romaniuk (2015), Barriers to increasing donor support: Evidence on the incidence and nature of brand rejection, Nonprofit and Voluntary Sector Quarterly 44 (5), 1007-1025

J Romaniuk (2015), Tainted Love, International Journal of Market Research 57 (5), 673-675

A Tanaka, C Nguyen, J Romaniuk (2015), The strengths and weaknesses of celebrities as branding and creative design elements in advertising, Journal of Design, Business & Society 1 (1), 57-7

J Romaniuk, S Wight (2015), The stability and sales contribution of heavy‐buying households, Journal of Consumer Behaviour 14 (1), 13-20

Trinh, G., J. Romaniuk and A. Tanusondjaja (2015). “Benchmarking buyer behavior towards new brands.”Marketing Letters.10.1007/s11002-015-9376-8

East, Robert; Uncles, Mark; Romaniuk, Jenni; Dall’Olmo Riley, Francesca (2015), Factors associated with the production of word of mouth. International Journal of Market Research. Vol. 57 Issue 3, p439-458.

Romaniuk, J. and M. Nencyz-Thiel (September 2014), Measuring the strength of color-brand name links. Journal of Advertising Research Vol. 54 Issue 3, p313-319.

Faulkner, Margaret; Truong, Oanh; Romaniuk, Jenni (2014), Uncovering generalized patterns of brand competition in China. Journal of Product & Brand Management. Vol. 23 Issue 7, p554-571.

Romaniuk, J., J. Dawes, and M. Nenycz-Thiel (2014) Generalizations regarding growth and decline patterns of manufacturer and store brands. Journal of Consumer and Retail Services Vol. 21 Issue 5, p725-734.

Romaniuk, J; Beal, V; and M., Uncles, (2013). Achieving Reach in a Multi-Media Environment How a Marketer’s First Step Provides the Direction for the Second Journal of Advertising Research, Vol. 53 Issue 2, p221-230

Romaniuk, Jenni (2013) Modeling Mental Market Share, Journal of Business Research, Vol. 66 Issue 2, p188-195. 8p.

Nenycz-Thiel, M, Beal, V, Ludwichowska-Alluigi, G & Romaniuk, J, (2013), Investigating the accuracy of self-reports of brand usage behavior’, Journal of Business Research, Vol. 66 Issue 2, p224-232.

Nguyen, C. & Romaniuk, J. (2013) Factors moderating the impact of word of mouth for TV and film broadcasts. Australasian Marketing Journal Vol 21 Issue 1 p25-29

East, R., Uncles, M., Romaniuk, J., and C. Hand (2013) Distortion in retrospective Measures of Word of Mouth, International Journal of Market Research Vol. 55 Issue 4 p13-24

Romaniuk, J., S. Bogomolova and F. D’almo Riley (2012) Does a 40 year Empirical Generalisation still hold? A testimony to the longevity of Andrew Ehrenberg’s findings. Journal of Advertising Research, Vol. 52 Issue 2, p243-25

Romaniuk, J. and A.S.C. Ehrenberg (2012) Do Brands Lack Personality. Marketing Theory, Vol. 12 Issue 3, p333-339

Trembath, R., J. Romaniuk and L. Lockshin (2011) Building the destination brand:  An empirical comparison of two approaches. Journal of Travel and Tourism Marketing Vol 28 Issue 8 p804-816

Romaniuk, J. and M. Nencyz-Thiel (2011) Behavioural Brand Loyalty and Consumer Brand Associations. Journal of Business Research Vol. 66 Issue 1, p67-72

East, R., W. Lomax and J., Romaniuk, (2011) The NPS and the ACSI: A Critique and an Alternative Metric. International Journal of Market Research Vol. 53 Issue 3

Romaniuk, J. and C. Gugel (2010) The ARF 360 Model: Update to a Human-Centric Approach. Journal of Advertising Research Vol 50 Issue 3

Bogomolova, S., and J. Romaniuk (2010) The Brand Equity of Defectors and Never Boughts in a Business Financial Market. Industrial Marketing Management Vol. 39 Issue 8

Nenycz-Thiel, M, B. Sharp, J. Dawes and J. Romaniuk (2010) The Competition for Retrieval between Private Label Brands and National Brands. Journal of Business Research Vol 63 Issue 1

Newstead, K. and J. Romaniuk, (2010) The Relative Effectiveness of 15 and 30 second Television Advertisements. Journal of Advertising Research Vol 50 Issue 1

Romaniuk, J. (2009) The Efficacy of Brand-Execution in TV Advertising, Brand Placements and Internet Advertising. Journal of Advertising Research Vol 49 Issue 2

Bogomolova, S., and J. Romaniuk (2009) Brand Defection in Business to Business Markets. Journal of Business Research Vol 62 Issue 3

Winchester, M., J. Romaniuk and S. Bogomolova (2008) Positive and Negative Brand Beliefs and Brand Defection/Uptake. European Journal of Marketing Vol 42 Issue 5/6

Magda Nenycz-Thiel, Jenni Romaniuk, John Dawes (2016), Is being private better or worse online? Private labels performance in online grocery channel, Advances in National Brand and Private Label Marketing: Third International Conference

M Nenycz-Thiel, J Romaniuk (2015), Buying of private labels across categories: how far is too far?, Advances in National Brand and Private Label Marketing: Second International Conference

J Romaniuk (2023), Better Brand Health: Measures and Metrics for a how Brands Grow World, Ascent Audio

K Victory, A Tanusondjaja, J Dawes, J Romaniuk, M Nenycz-Thiel (2021), How Do New Products Perform? An Investigation, An Investigation (May 5, 2021)

B Sharp, J Romaniuk, C Graham (2019), Marketing’s 60/20 Pareto Law, Available at SSRN 3498097