Professor Andrew Ehrenberg

Andrew Ehrenberg 2

Ehrenberg’s fundamental belief was quite simply that the methods of physical science are also applicable to the social sciences. This principle enabled him to establish wide-ranging empirical quantitative generalisations about human behaviour.

In early 2012 Professor Andrew Ehrenberg was presented with the prestigious Advertising Research Foundation (ARF) Great Mind Lifetime Achievement Award. The award acknowledged Ehrenberg’s countless contributions to marketing science including the very important discovery of the NBD – Negative Binomial Distribution, which proved that brand purchase rates follow a predictable pattern.

In the course of his career Andrew Ehrenberg produced five books, three of which went into a second edition, and more than 300 papers. He was a double Gold Medalist, Fellow, Council Member and Chairman (1964-’65) of the Market Research Society. He served on Council of the Royal Statistical Society (1967-1970) and was elected an Honorary Fellow in 2003. In 2010, he received the Lifetime Achievement Award of the Advertising Research Foundation.

Ehrenberg Wikipedia

Seminal works

This paper gives a brief biography of Andrew Ehrenberg and reviews a few of his many publications to illustrate his approach and the results: The Contribution of Andrew Ehrenberg to Social and Marketing Research – John A. Bound, 2009

A selection of seminal works by Andrew Ehrenberg are available for free download via the links below:

Barnard, N.R. and A. S. C. Ehrenberg (1997), “Advertising: Strongly Persuasive or Nudging?” Journal of Advertising Research, 37 (Jan/Feb), 21-28.

Barnard, N.R. and A.S.C. Ehrenberg (1998), “Advertising and Brand Attitudes,” Research Report 3, The R&D Initiative, London South Bank University, 20.

Barnard, N.R. and A.S.C. Ehrenberg (1990a), “What is the Relevant Time-Period?” The Royal Statistical Society News & Notes, 17 (2).

Barnard, N.R., A.S.C. Ehrenberg, and John Scriven (1998), “Branding and Values,” Admap, June.

Barnard, Neil R., Patrick T. Barwise, and Andrew S.C. Ehrenberg (1986), “Reinterviews in Attitude Research: Early Results,” in MRS Conference. Brighton: Market Research Society.

Barnard, Neil R. and Andrew S.C. Ehrenberg (1990b), “Robust Measures of Consumer Brand Beliefs,” Journal of Marketing Research, 27 (Nov), 477-87.

Barwise, Patrick and A. S. C. Ehrenberg (1988), Television and Its Audience. London: Sage Publications.

Barwise, Patrick T. and Andrew S. C. Ehrenberg (1987a), “The Liking and Viewing of Regular TV Series,” Journal of Consumer Research, 14 (1), 63-70.

Barwise, T. Patrick and Andrew S.C. Ehrenberg (1987b), “Consumer Beliefs and Awareness,” Journal of the Market Research Society, 29 (1), 88-94.

Barwise, T.P. and A.S.C. Ehrenberg (1985), “Consumer Beliefs and Brand Usage,” Journal of the Market Research Society, 27 (2), 81-93.

Barwise, T.P. and A.S.C. Ehrenberg (1984), “The Reach of TV Channels,” International Journal of Research in Marketing, 1 (1), 37-49.

Barwise, T.P., A.S.C. Ehrenberg, and G.J. Goodhardt (1979), “Audience Appreciation and Audience Size,” Journal of the Market Research Society, 21 (4), 269-89.

Barwise, T.P., A.S.C. Ehrenberg, and G.J. Goodhardt (1982), “Glued to the Box? Patterns of TV Repeat-Viewing,” Journal of Communication, 32 (Autumn), 22-29.

Barwise, T.P., A.S.C. Ehrenberg, and G.T. Goodhardt (1980), “Viewers’ Average Appreciation Scores,” Admap(March), 137-40.

Bennett, D. R. and A. S. C. Ehrenberg (2002), “The Way Australians Buy Fast Food,” in Proceedings of the European Marketing Academy Conference (EMAC 2002). Braga, Portugal, May.

Bennett, D. R., A. S. C. Ehrenberg, and G. Goodhardt (2001), “Two Purchase Analysis of Brand Loyalty among Petrol Buyers,” in Proceedings of the Australia New Zealand Marketing Academy Conference (ANZMAC 2000). Gold Coast, Australia.

Bennett, Dag and A.S.C. Ehrenberg (2001), “A Lot Can Be Revealed by a Little Data: Two Purchase Analysis of Fast Food Buying,” in ANZMAC conference proceedings, Sylvie Chetty and Brett Collins (Eds.) Vol. CD proceedings. Auckland, New Zealand: Massey University.

Bennett, Dag, Andrew Ehrenberg, and Gerald Goodhardt (2000), “Two Purchase Analysis of Brand Loyalty among Petrol Buyers,” in Australian New Zealand Marketing Academy Conference, Aron Dr. O’Cass (Ed.) Vol. cd proceedings. Gold Coast, Queensland: Griffith University.

Bird, M., C. Channon, and A.S.C. Ehrenberg (1970), “Brand Image and Brand Usage,” Journal of Marketing Research, 7 (August), 307-14.

Bird, M. and A. S. C. Ehrenberg (1972), “Consumer Attitudes and Brand Usage – Some Confirmations,” Journal of the Market Research Society, 14 (1), 57.

Bird, Michael and A.S.C. Ehrenberg (1966a), “Non-Awareness and Non-Usage,” Journal of Advertising Research, 6 (December), 4-8.

Bird, Michael and Andrew S.C. Ehrenberg (1966b), “Intentions-to-Buy and Claimed Brand Usage,” Operational Research Quarterly, 17 (1), 27-46.

Bird, Michael. and Andrew S.C. Ehrenberg (1970), “Consumer Attitudes and Brand Usage,” Journal of the Market Research Society, 12 (4), 233-47.

Bound, J.A. and A. S. C. Ehrenberg (1997), “Private Label Purchasing,” Admap, 32 (7), 17-19.

Bound, John A. and Andrew S.C. Ehrenberg (1989), “Significant Sameness,” Journal of the Royal Statistical Society, 152 (Part 2), 241-47.

Cannon, T., A.S.C. Ehrenberg, and G.J. Goodhardt (1970), “Regularities in sole buying,” British Journal of Marketing, 4 (2), 80-86.

Castleberry, S.B., N.R. Barnard, T.P. Barwise, A.S.C. Ehrenberg, and F. Dall’Olmo Riley (1994), “Individual Attitude Variations Over Time,” Journal of Marketing Management, 10 (1-3), 153-62.

Castleberry, Stephen B., A.S.C Ehrenberg, and William H. Motes (1987), “Extended Sales Tests of Product Quality,” Journal of the Market Research Society, 29 (1), 3-14.

Castleberry, Stephen B. and Andrew S.C. Ehrenberg (1990), “Brand Usage: A Factor in Consumer Beliefs,” Marketing Research, 2 (2), 14-21.

Charlton, P. and A. S. C. Ehrenberg (1976a), “Customers of the LEP,” Applied Statistics, 25, 26-30.

Charlton, P. and A. S. C. Ehrenberg (1982a), “Customers of the LEP,” London Business School, 25 (1), 26-30.

Charlton, P. and A. S. C. Ehrenberg (1982b), “An Experiment in Brand Choice,” Journal of Marketing Research, 13 (2), 152-59.

Charlton, P. and A.S.C. Ehrenberg (1976b), “An Experiment in Brand Choice,” Journal of Marketing Research, 13 (May), 152-60.

Charlton, P. and A. S. C. Ehrenberg (1973), “McConnell’s Experimental Brand Choice Data,” Journal of Marketing Research, 10 (August), 302-07.

Charlton, P., A.S.C. Ehrenberg, and B. Pymont (1972), “Buyer Behaviour Under Mini-Test Conditions,” Journal of the Market Research Society, 14 (3), 171-83.

Chatfield, C., A.S.C. Ehrenberg, and G.J. Goodhardt (1966), “Progress on a Simplified Model of Stationary Purchasing Behaviour,” The Journal of the Royal Statistical Society Series A (General), 129 (Part 3), 317-67.

Colombo, Richard, Andrew Ehrenberg, and Darius Sabavala (2000), “Diversity in Analyzing Brand-Switching Tables: The Car Challenge,” Canadian Journal of Marketing Research, 19, 23-36.

Dall’Olmo Riley, F., A.S.C. Ehrenberg, S.B. Castleberry, T.P. Barwise, and N.R. Barnard (1997), “The Variability of Attitudinal Repeat-Rates,” International Journal of Research in Marketing, 14 (5), 437-50.

Dall’Olmo Riley, Francesca, Andrew S.C. Ehrenberg, and Neil R. Barnard (1998), “Changes in Attitudes and Behaviour,” in 27th European Marketing Academy Conference, Per Andersson (Ed.) Vol. 6. Stockholm: Stockholm School of Economics.

Davis, Robert E., Richard W. Bennett, and A.S.C. Ehrenberg (1999), “Measuring Consumers’ Price Sensitivity,” Canadian Journal of Marketing Research, 18, 67-72.

Ehrenberg, A. S. C. (1967a), “America and the Rest – Some Comparisons,” Journal of the Market Research Society, 9, 12-21.

Ehrenberg, A. S. C.  (1997a), “BE or Not BE,” Proceedings of ARF 43rd Annual Conf and Research Expo. New York, ARF., April, 7-9.

Ehrenberg, A. S. C.  (1981a), “Children Watch a Little Less,” Broadcast, 1102.

Ehrenberg, A. S. C.  (1975a), “Children’s Heights and Weights in 1905,” Journal of the Royal Statistical Society, A, 138, 239-41.

Ehrenberg, A. S. C.  (1992a), “Comments on How Advertising Works,” Marketing and Research Today, 20 (3), 167-69.

Ehrenberg, A. S. C.  (1975b), “Communicating Market Data,” Proceeding of the MRS Annual Conference, London.

Ehrenberg, A. S. C.  (1984a), “The Context of Change,” ESRC Newsletter, 53 (Nov).

Ehrenberg, A. S. C.  (1978a), “Coping with Data,” London Business School Journal, 4, 15-22.

Ehrenberg, A. S. C.  (1982a), “Coping with the Data,” London Business School, 4 (2), 15-22.

Ehrenberg, A. S. C.  (1983a), “Data Analysis with Prior Knowledge,” Proceedings of the 50th Anniversary ISUconference. Ames: Iowa University Press.

Ehrenberg, A. S. C.  (1988a), “Data Reduction and Prior Knowledge,” Chance, 1 (3), 37-42.

Ehrenberg, A. S. C.  (1983b), “Deriving the Least Squares Regression Equation,” American Statistician, 7 (3).

Ehrenberg, A. S. C.  (1997b), “Description and Prescription,” Journal of Advertising Research (Nov/Dec), 7-22.

Ehrenberg, A. S. C.  (1964a), “A Discussion on Factor Analysis,” The Statistician, 14, 47-61.

Ehrenberg, A. S. C.  (1968a), “Editorial: The Great Confidentiality Nonsense,” Journal of Marketing Research, 5 (Aug), 331.

Ehrenberg, A. S. C.  (1981b), “Experimental Marketing,” Market Research Society Conference, London. Market Research Society, 29-33.

Ehrenberg, A. S. C.  (1976a), “Eysenk, Sampling and Science,” Bulletin of the British Psychological Society, 29, 42-44.

Ehrenberg, A. S. C.  (1979a), “A Final Comment,” Admap, 15, 129-30.

Ehrenberg, A. S. C.  (1976b), “Fit versus Simplicity,” Statistische Hefte, 17, 136-45.

Ehrenberg, A. S. C.  (1980), “How Could Research Earn Better Ratings,” Broadcast, 1089 (15).

Ehrenberg, A. S. C.  (1982b), “How Good is Best?” Journal of the Royal Statistical Society, A, 145, 364-66.

Ehrenberg, A. S. C.  (1978b), “How Not to Explain Econometrics,” Admap, 14, 623-4.

Ehrenberg, A. S. C.  (1981c), “International Comparisons and Descriptive Models,” in IN: Probleme InternationalerWirtschafts – und Social-Statisticher Vergleiche. Cologne: Pub: Bund-Verlag.

Ehrenberg, A. S. C.  (1974a), “It’s All Very Well in Practice, but How Does it Work in Theory?” Admap, 10, 48-50.

Ehrenberg, A. S. C.  (1981d), “Las Publicidad Repetitiva y el Consumidor,” Revista International de Economica y Empresa, 35, 17-33.

Ehrenberg, A. S. C.  (1984b), “Lawlike Relationships,” in IN: Encyclopedia of Statistical Sciences. New York: Wiley & Sons.

Ehrenberg, A. S. C. (1969a), “Les Variations d’Achat Dues a la Taille des Conditionments,” Revue de Marketing, 41-57.

Ehrenberg, A. S. C.  (1998a), “Making Data User-Friendly,” Marketing Learning 2, The R&D Initiative, South Bank University, London.

Ehrenberg, A. S. C.  (1975c), “Mathematics and Statistics,” Bulletin of Applied Statistics, 2, 1-6.

Ehrenberg, A. S. C.  (1975d), “Mathematics in Sociology,” Quantitative Sociology Newsletter, 15, 48-49.

Ehrenberg, A. S. C.  (1990a), “The Mix of Programmes we View,” Admap, 26 (9), 40-42.

Ehrenberg, A. S. C.  (1972a), “Multivariate Analysis and Marketing,” Proceedings of the 15th Annual Conf. of Market Research Society, London.

Ehrenberg, A. S. C.  (1979b), “A Note of Dissent on Data Analysis,” J. of Geography in Higher Education, 3, 113-16.

Ehrenberg, A. S. C.  (1951), “Note on Normal Transformations of Ranks,” The British Journal of Psychology, IV (Part II), 133-34.

Ehrenberg, A. S. C.  (1953a), “Notes and Correspondence on Making Statistical Assumptions,” The British Journal of Statistical Psychology, 6 (Part I), 41-43.

Ehrenberg, A. S. C.  (1953b), “Notes on Plank’s Rational Method of Grading Food Quality,” Food Technology, 7, 188.

Ehrenberg, A. S. C.  (1968b), “On Clarifying M and M,” Journal of Marketing Research, 5, 228-9.

Ehrenberg, A. S. C.  (1952), “On Sampling from a Population of Rankers,” Biometrika, 39 (Parts 1 and 2, April), 82-87.

Ehrenberg, A. S. C.  (1981e), “On Understanding Admap,” Admap, 17, 21.

Ehrenberg, A. S. C.  (1950a), “Organoleptic Tests in the Food Industry,” Chemistry and Industry, Feb 4 (Letter to Ed.), p.93.

Ehrenberg, A. S. C.  (1975e), “Practical Alternatives to Regression,” Annual Conference, American Statistical Assoc., Atlanta.

Ehrenberg, A. S. C. (1986a), “Pricing and Brand Differentiation,” Singapore Journal of Marketing, 1, 5-15.

Ehrenberg, A. S. C.  (1981f), “The Problem of Numeracy,” The American Statistician, 35 (67-72).

Ehrenberg, A. S. C.  (1986b), “Reading a Table: an Example,” Applied Statistics, 35 (3), 237-44.

Ehrenberg, A. S. C.  (1962a), “The Real Cost of Market Research,” Food Marketing, July Issue.

Ehrenberg, A. S. C.  (1959a), “The Relative Merits of Independent Matched Samples and of the Panel Technique for Before and After Studies,” MRS Commentary, 1, 1-7.

Ehrenberg, A. S. C.  (1976c), “The Reliability of TV Audience Estimates,” Admap, 12, 150-55.

Ehrenberg, A. S. C.  (1972b), Repeat Buying: Theory and Applications. New York: American Elsevier.

Ehrenberg, A. S. C.  (1984c), “Reply,” American Statistician, 38 (2).

Ehrenberg, A. S. C.  (1998b), “Report Writing,” Marketing Learning 3, The R&D Initiative, South Bank University, London.

Ehrenberg, A. S. C.  (1984d), “Research, Markets and Change,” Economic and Social Research Council.

Ehrenberg, A. S. C.  (1977a), “Rudiments of Numeracy,” Journal of the Royal Statistical Society, Series A, 140 (3), 277-97. Discussion 307-23.

Ehrenberg, A. S. C.  (1990b), “Say What Your Model Says,” Proceedings of the Conference on Statistics Applied to Marketing Management, Ann Arbor: Michigan Business School.

Ehrenberg, A. S. C.  (1973), “Setting Budgets and Allocating Advertising Effects,” Proceedings of the 19th Annual ConfARF, New York.

Ehrenberg, A. S. C.  (1972c), “Significata e Portata Practica della Teoria NBD/LSD Sull’acquista Ripetuto,” Revistadi Statistica, 5, 101-25.

Ehrenberg, A. S. C.  (1962b), “Some Questions about Factor Analysis,” The Statistician, 12, 191-208.

Ehrenberg, A. S. C.  (1977b), “Some Rules of Data Presentation,” The Statistical Reporter (pp305-310). Also in The Psychology of Written Communication, London. (1980).

Ehrenberg, A. S. C.  (1999a), “Statistical or Practical Significance,” Marketing Learning 4, The R&D Initiative, South Bank University, London.

Ehrenberg, A. S. C.  (1976d), “Symbols or Concepts?” The Statistician, 25, 191-93.

Ehrenberg, A. S. C.  (1988b), “Television Viewing,” in Encyclopedia of Statistical Sciences, Vol. 9. New York: Wiley.

Ehrenberg, A. S. C.  (1977c), “Three Exercises in Data Presentation,” Bulletin of Applied Statistics, 4, 53-69.

Ehrenberg, A. S. C.  (2002a), “Two Kinds of Research,” Marketing Insights, Marketing Research, 14 (2), 37-38.

Ehrenberg, A. S. C.  (1950b), “The Unbiased Estimation of Heterogeneous Error Variances,” Biometrika, 37 (Dec), 348-54.

Ehrenberg, A. S. C.  (1974b), “The Uses and Abuses of Graphs,” Admap, 10, 138-43.

Ehrenberg, A. S. C.  (1964b), “What Research for What Problem?” Research in Marketing, (MRS Publication).

Ehrenberg, A. S. C.  (1981g), “Who Watches Repeats?” Broadcast, 1139 (12).

Ehrenberg, A. S. C.  (1982c), “Writing Technical Papers and Reports,” The American Statistician, 36, 326-29.

Ehrenberg, A. S. C. and N.R. Barnard (1997a), “Justifying our Advertising Budgets,” Marketing and Research Today, 25 (1), 38-44.

Ehrenberg, A. S. C. and John Scriven (1997a), “Added Values or Propensities to Buy?” Admap, 32 (8), 36-40.

Ehrenberg, A. S. C. and N.R. Barnard (1986), “Justifying our Advertising Budgets,” Proceedings of ESOMARMarketing Seminar, Berlin.

Ehrenberg, A. S. C. and N.R. Barnard (1994), “Justifying our Advertising Budgets,” Admap, 29 (1), 11-13.

Ehrenberg, A. S. C. and P. Barwise (1982), “Cable Expansion and Broadcasting Policy,” London Business School Journal, 7 (1), 42-45.

Ehrenberg, A. S. C. and P. Barwise (1979), “The Revenue Potential of Channel Four,” Admap, 15, 550-56.

Ehrenberg, A. S. C. and P. Barwise (1987), “The Scope for Subscription TV,” Admap, Dec, 10-15.

Ehrenberg, A. S. C., P. Barwise, and N.R. Barnard (1988), “The Unit Price of TV Airtime,” Admap, October, 22-26.

Ehrenberg, A. S. C. and Doug Carrie (1992), “Is Television all That Important?” Intermedia, 20, 18-20.

Ehrenberg, A. S. C. and S.B. Castleberry (1989), “Price Parity for Very Close Substitutes: An exploratory result,” Marketing and Research Today, 17 (2), 84-88.

Ehrenberg, A. S. C. and Chuck Chakrapani (1980, 1981), “An Alternative to Factor Analysis, I and II,” PMRSJournal, 1 (and 2), 22-28 (and 32-38).

Ehrenberg, A. S. C. and Chuck Chakrapani (1974), “The Pattern of Consumer Attitudes,” AAPOR Conference, Lake George, NY, 14 (25-34).

Ehrenberg, A. S. C. and G. Goodhardt (1980), “The Audience of Edward and Mrs. Simpson,” Independent Broadcasting (April 1980), 8-9.

Ehrenberg, A. S. C. and G. Goodhardt (1977a), “Developing and using a Model,” proceedings of the Market Research Society Annual Conference, London. also in Quantitative Ansatze in der Betriebswirtschaftslehre, (Ed. H. Muller-Meerbach). MunchenVehlen-Verlag.

Ehrenberg, A. S. C. and G. Goodhardt (1976), “How to Stop Worrying and Start Thinking,” Admap, 12, 322-29.

Ehrenberg, A. S. C. and G. Goodhardt (2001), “New Brands: Near-instant loyalty,” Journal of Targeting, Measurement and Analysis for Marketing, 10 (1), 9-17.

Ehrenberg, A. S. C., G. Goodhardt, and M.A. Collins (1977a), “Factor Analysis: A Reply to Harry Borgers,” European Research, 5, 275-77.

Ehrenberg, A. S. C., G. Goodhardt, and M.A. Collins (1975), “The Way That People Watch Television,” New Society, 34, 262-3.

Ehrenberg, A. S. C., G. Goodhardt, and I.R. Haldane (1968), “The News in May,” WAPOR/AAPOR Conference, Santa Barbara, May, and Public Opinion Quarterly, 33 (546-55).

Ehrenberg, A. S. C. and G.J. Goodhardt (1984), “Jewel in the Crown: Compelling Viewing?” Journal of the Market Research Society, 26 (4), 353-54.

Ehrenberg, A. S. C. and G.J. Goodhardt (1969a), “Loyalty Reports – A New Analysis Service,” Admap, 5, 162-4.

Ehrenberg, A. S. C. and G.J. Goodhardt (1975), “Market Planning: New Technology or Ancient Intuitions,” European Research, 3, 142-43.

Ehrenberg, A. S. C. and G.J. Goodhardt (1982), “Two Notes on Television Audience Appreciation and Audience Behaviour,” Admap, 1983 (May), 308-11.

Ehrenberg, A. S. C. and Gerald Goodhardt (2002), “Double Jeopardy Revisited, Again,” Marketing Insights, Marketing Research, Spring 2002, 40-42.

Ehrenberg, A. S. C. and Rachel Kennedy (2002a), “Segmentation Debate Rekindled,” Marketing Research: Back Talk, 14 (2), 42.

Ehrenberg, A. S. C. and P. Mills (1993), “What is the BBC Worth to Viewers?” in IN: Funding the BBC. London: British Film Institute.

Ehrenberg, A. S. C. and G. F. Pyatt (1971), Consumer Behaviour. London: Penguin Books.

Ehrenberg, A. S. C. and John Scriven (1997b), “Polygamous Brand Loyalty,” Marketing Learning 1, The R&D Initiative, South Bank University, London.

Ehrenberg, A. S. C., John Scriven, and N.R. Barnard (1997a), “Advertising and Price,” Journal of Advertising Research, 37 (3), 27-35.

Ehrenberg, A. S. C., John Scriven, and N.R. Barnard (2000a), “Advertising Established Brands: An International Dimension,” in IN: The Handbook of International Marketing Communications, S.O. Monye, Ed. Oxford: Blackwell.

Ehrenberg, A. S. C. and J.M. Shewan (1960), “The Development and use of a Taste Panel Technique – A Review,” Occupational Psychology, 32 (October), 241-9.

Ehrenberg, A. S. C., I Werthermer, H Robbins, D.C. Hoaglin, and R.W. Farebrother (1977b), “Certification of Statisticians,” American Statistician, 31 (2).

Ehrenberg, A.S.C (1962c), “Qualitative Research in the Television Audience,” Television Mail, 6 (8), 13-20.

Ehrenberg, A.S.C. (1986c), “Advertisers or viewers paying?” Admap.

Ehrenberg, A.S.C.  (1965a), “America and the Rest – Some Comparisons,” in 50th Golden Jubilee Conference of the American Marketing Association, 1965, F.E. Webster (Ed.). New York: American Marketing Association, Chicago.

Ehrenberg, A.S.C.  (1976e), “Annual Reports Don’t Have to be Obscure,” The Journal of Accountancy (August), 88-92.

Ehrenberg, A.S.C.  (1965b), “An Appraisal of Markov Brand-Switching Models,” Journal of Marketing Research, 2 (Nov), 347-62.

Ehrenberg, A.S.C.  Ed. (1994a), Author’s Reply by A.S.C. Ehrenberg. Boston: Kluwer Academic Publishers.

Ehrenberg, A.S.C.  (1963a), “Bivariate Regression Analysis is Useless,” Applied Statistics, 12 (3), 161-79.

Ehrenberg, A.S.C.  (1979c), “Book Reviews – Exploratory Data Analysis,” Applied Statistician, 28 (1), 79-83.

Ehrenberg, A.S.C.  (1994b), “Commentary by A.S.C. Ehrenberg,” in Research Traditions in Marketing, Gilles Laurent and Gary L. Lilien and Bernard PrasEds. Boston: Kluwer Academic Publishers.

Ehrenberg, A.S.C.  (1964c), “A Comparison of TV Audience Measures,” Journal of Advertising Research, 4 (Dec), 11-16.

Ehrenberg, A.S.C.  (1975f), Data Reduction. London and New York: Wiley.

Ehrenberg, A.S.C.  (2000a), “Data Reduction – Analysing and Interpreting Statistical Data,” Journal of EmpiricialGeneralisations in Marketing Science, 5.

Ehrenberg, A.S.C.  (2001a), “Data, But No Information,” Marketing Insights, Marketing Research, 13 (4), 36-39.

Ehrenberg, A.S.C.  (2002b), “De-Romancing The Brand,” Brand Strategy, May (159), 33.

Ehrenberg, A.S.C.  (1964d), “Description, Prediction and Decision,” Commentary, 13 (Spring), 14-16.

Ehrenberg, A.S.C.  (1969b), “The Discovery and Use of Laws of Marketing,” Journal of Advertising Research, 9 (2, June), 11-17.

Ehrenberg, A.S.C.  (1968c), “The Elements of Lawlike Relationships,” The Journal of the Royal Statistical Society Series A (General), 131 (part 3), 280-302 and 15-29.

Ehrenberg, A.S.C.  (1964e), “Estimating the Proportion of Loyal Buyers,” Journal of Marketing Research, 1 (Feb), 56-59.

Ehrenberg, A.S.C.  (1950c), “Estimation of Heterogeneous Error Variances,” Nature, 166 (Oct 7), 608.

Ehrenberg, A.S.C.  (1968d), “The Factor Analytic Search for Program Types: A Comparative Evaluation,” Journal of Advertising Research, 8 (1), 55-63.

Ehrenberg, A.S.C.  (1977d), “Graphs or Tables?” The Statistician, 27 (2), 87-96.

Ehrenberg, A.S.C.  (1990c), “A Hope for the Future of Statistics: MSOD,” The American Statistician, 44 (3), 195-96.

Ehrenberg, A.S.C.  (1961), “How Reliable is Aided Recall of TV Viewing?” Journal of Advertising Research, 1 (4, June), 29-31.

Ehrenberg, A.S.C.  (1993a), “If You’re So Strong, Why Aren’t You Bigger?” Admap, 28 (1), 13-14.

Ehrenberg, A.S.C.  (1965c), “Knowledge as our Discipline,” Commentary, October, 211-35.

Ehrenberg, A.S.C.  (1966a), “Laws in Marketing: A Tail-Piece,” Applied Statistics London, 15 (Nov), 257-67.

Ehrenberg, A.S.C.  (2002c), “Marketing: Are You Really a Realist?” strategy+business, 27, 1-4.

Ehrenberg, A.S.C.  (2001b), “Marketing: Romantic or Realist? Ehrenberg replies to his critics,” Marketing Research – Backtalk, 13 (3), 38-44.

Ehrenberg, A.S.C.  (2001c), “Marketing: Romantic or Realist? Setting unrealistic goals gives marketing a bad rap,” Marketing Research, 13 (2), 40-42.

Ehrenberg, A.S.C.  (1982d), “Matters for Assessment in Hunt report. Fading cable vision?” The Times.

Ehrenberg, A.S.C.  (1955), “Measurement and Mathematics in Psychology,” British Journal of Psychology., 46, 20-29.

Ehrenberg, A.S.C.  (1968e), “Media Men Don’t Want to Know,” Journal of the Market Research Society, 10 (1), 15-21.

Ehrenberg, A.S.C.  (1970a), “Models of Fact: Examples from Marketing,” Management Science, 16 (7, March), 435-45.

Ehrenberg, A.S.C.  (2004a), “My Research in Marketing: How it Happened,” Marketing Research, Winter, 36-41.

Ehrenberg, A.S.C.  (1967b), “The Neglected Use of Data,” Journal of Advertising Research, 7 (2), 2-7.

Ehrenberg, A.S.C.  (1991a), “New Brands and the Existing Market,” Journal of the Market Research Society, 33 (4), 285-99.

Ehrenberg, A.S.C.  (1967c), “The Next Contract But Two,” Admap, 3 (3), 118-19.

Ehrenberg, A.S.C.  (1993b), “No Need for the Brand Equity Crutch?” Admap (December), 18.

Ehrenberg, A.S.C.  (1970b), “A Note on Never-Buyers,” Journal of Marketing Research, 7 (Nov), 536-38.

Ehrenberg, A.S.C.  (1977e), “Numerical Information and Short-Term Memory,” Bulletin of the British Psychology Society, 30, 409.

Ehrenberg, A.S.C.  (1963b), “On Matching and Experimental Design.,” in New Developments in Research – 6thAnnual Conference of the Market Research Society. Eastbourne, UK: Market Research Society.

Ehrenberg, A.S.C.  (1967d), “On Not Understanding Media/Product Data,” Commentary, The Journal of the MRS, 9, 203-12.

EhrenbergA.S.C.  (1966b), “Regularities of Behaviour,” Applied Statistics, 15, 13-27.

EhrenbergA.S.C.  (1968h), “Repeat-buying of textile garments,” Operational Research Quarterly, 19 (4), 421-32.

EhrenbergA.S.C.  (1988c), Repeat-buying: Facts, Theory and Applications.: 2nd ed. Edward Arnold, London; Oxford University Press, New York.

EhrenbergA.S.C.  (2000c), “Repetitive Advertising and the Consumer,” Journal of Advertising Research, 40 (6), 39-49.

EhrenbergA.S.C.  (1984e), “Research and the Context of Change,” London Business School, 9 (2), 6-8.

EhrenbergA.S.C.  (1963c), “A Review of 7-Day Aided Recall,” Commentary, 12, 3-18.

EhrenbergA.S.C.  (1979d), “Rudiments of Numeracy,” Research in Marketing, 2, 191-216.

EhrenbergA.S.C.  (1969c), “Some Coherent Patterns,” Journal of the Market Research Society, 11, 305-37.

EhrenbergA.S.C.  (1963d), “Some Queries to Factor Analysts,” The Statistician, 13 (4), 257-62.

EhrenbergA.S.C.  (1978c), “Statisticians as Their Own Customers,” Journal of Enterprise Management, 1, 69-74.

EhrenbergA.S.C.  (1975g), “The Structure of an Industrial Market: Aviation Fuel Contracts,” Industrial Marketing Management, 4, 273-85.

EhrenbergA.S.C.  (1960), “A Study of Some Potential Biases in the Operation of a Consumer Panel,” Applied Statistics, 9 (1), 20-27.

EhrenbergA.S.C.  (1966c), “Surprise at Poly-Channel,” Admap (Dec).

EhrenbergA.S.C.  (1971a), “Tempus Fidgets; The Reference Business,” Management Science, 17 (5), 369-70.

EhrenbergA.S.C. (1966d), “Ten Questions about Consumer Purchasing,” The Advertising Quarterly: A Critical and Professional Review, 9 (Autumn), 3-8.

EhrenbergA.S.C.  (1994c), “Theory or Well-Based Results: Which Comes First?” in Research Traditions in Marketing, Gilles Laurent and Gary L. Lilien and Bernard PrasEds. Boston: Kluwer Academic Publishers.

EhrenbergA.S.C.  (1968i), “The Time and Place for Readership Panels,” Journal of Advertising Research, 8 (June), 19-21.

EhrenbergA.S.C.  (1969d), “Towards an Integrated Theory of Consumer Behaviour,” Journal of the Market Research Society, 11 (Oct), 305-37.

EhrenbergA.S.C.  (1996a), “Towards an Integrated Theory of Consumer Behaviour – Foreword 1996,” Journal of the Market Research Society, 38 (4), 395-96.

EhrenbergA.S.C.  (1963e), “Verified Predictions of Consumer Purchasing Patterns,” Commentary, 10, (Spring).

EhrenbergA.S.C.  (1983c), “We must preach what is practised,” The American Statistician, 37 (3), 248-50.

EhrenbergA.S.C.  (2004b), “What Brand Loyalty Can Tell Us,” Admap, 454 (40th Anniversary Special Issue, October), 70-72.

EhrenbergA.S.C.  (1985), “What Is The BBC Worth?” New Society, Feb, 248-50.

EhrenbergA.S.C.  (1999b), “What We Can and Cannot Get From Graphs, and Why,” Journal of Targeting, Measurement and Analysis for Marketing, 8 (No. 2), 113-34.

EhrenbergA.S.C.  (1967e), “Where Were You in the Revolution?” Admap, 3 (6, June), 247-50.

EhrenbergA.S.C. and T.PBarwise (1983a), “How Much Does UK Television Cost?” International Journal of Advertising, 2 (1), 17-32.

EhrenbergA.S.C., N.R. Barnard, and B. Sharp (2000b), “Decision Models or Descriptive Models?” International Journal of Research in Marketing, 17 (2-3, September), 147-58.

EhrenbergA.S.C., Neil Barnard, and Byron Sharp (2001a), “Decision Models or Descriptive Models: A Brief Critique,” Marketing Research, 13 (3), 34-37.

EhrenbergA.S.C., Neil Barnard, and Byron Sharp (2001b), “Decision or Descriptive Models. Ehrenberg replies to his critics,” Marketing Research: Back Talk, 13 (4), 40-45.

EhrenbergA.S.C. and P. Barwise (1983b), “Do We Need to Regulate TV Programmes?” InterMedia, 11 (4/5), 12-15.

EhrenbergA.S.C. and John Bound (1999), “Customer Retention and Switching in the Car Market,” Research Report 6, The R&D Initiative, South Bank University, London.

EhrenbergA.S.C. and L.R. England (1990), “Generalising a Pricing Effect,” The Journal of Industrial Economics, 39 (Sept), 47-68.

EhrenbergA.S.C. and G.JGoodhardt (1977b), “17 Essays on Understanding Buyer Behaviour.” Published jointly by J. Walter Thompson Company and Market Research Corporation of America: London Business School, City University and New York.

EhrenbergA.S.C. and G.JGoodhardt (1968a), “The Amount Bought by Above-Average Buyers: A Communications Case-History,” Journal of the Market Research Society, 10, 157-71.

EhrenbergA.S.C. and G.JGoodhardt (1981), “Attitudes to Episodes and Programmes,” Journal of the Market Research Society, 23 (4), 189-208.

EhrenbergA.S.C. and G.JGoodhardt (1968b), “A Comparison of American and British Repeat-Buying Habits,” Journal of Marketing Research, 5 (Feb), 29-33.

EhrenbergA.S.C. and G.JGoodhardt (1968c), “Competitive Rates of Purchasing – Some Initial Results,” Admap, 4 (April), 157-68.

EhrenbergA.S.C. and G.JGoodhardt (1974), “The Hendry Brand Switching Coefficient,” Admap (Aug), 232-38.

EhrenbergA.S.C. and G.JGoodhardt (1968d), “Incidence of Brand-Switching,” Nature, 220 (October 19), 304.

EhrenbergA.S.C. and G.JGoodhardt (1970a), “A Model of Multi-Brand Buying,” Journal of Marketing Research, 7 (February), 77-84.

EhrenbergA.S.C. and G.JGoodhardt (1970b), “Pack-size Rates of Buying,” Applied Economics, 2, 15-26.

EhrenbergA.S.C. and G.JGoodhardt (1969b), “Practical applications of the duplication of viewing law,” Journal of the Market Research Society, 11 (1), 6-24.

EhrenbergA.S.C. and G.JGoodhardt (1968e), “Repeat-Buying of a New Brand – A 10-point Case History,” British Journal of Marketing (Autumn), 200-05.

EhrenbergA.S.C. and G.JGoodhardt (1979), “The Switching Constant,” Management Science, 25 (7), 703-05.

EhrenbergA.S.C. and G.JGoodhardt (1968f), “Two Approaches to Brand Switching,” Admap, April, 157-63.

EhrenbergA.S.C., G.JGoodhardt, and I.RHaldane (1970), “The News In May,” The Public Opinion Quarterly, 33.

EhrenbergA.S.C. and G.SGoodhardt (1969c), “Evaluating a Consumer Deal,” Admap, 5 (9, Sept), 388-93.

EhrenbergA.S.C. and John Philip Jones (2000), “What Is Effective Advertising? – Two Viewpoints,” Admap, 2000 (January).

EhrenbergA.S.C. and R. Kennedy (2002b), “Striving for Generalizations,” Marketing Research: Back Talk, 14 (2), 41.

EhrenbergA.S.C. and P. Mills (1990), “Viewers’ Willingness to Pay,” Broadcast.

EhrenbergA.S.C. and J.MShewan (1953), “The Objective Approach to Sensory Tests of Food,” Journal of the Science of Food and Agriculture, 4 (Oct), 482-90.

EhrenbergA.S.C. and J.MShewan (1959), “A Reliability Study of Sensory Assessments,” Applied Statistics, 8, 186-95.

EhrenbergA.S.C. and J.MShewan (1955), “Volatile Bases and Sensory Quality-Factors in Iced White Fish,” Journal of the Science of Food and Agriculture, 6 (April), 207-17.

EhrenbergA.S.C. and W.ATwyman (1967), “On Measuring Television Audiences,” Journal of the Royal Statistical Society, 130 (Series A), 1-59.

Ehrenberg, Andrew S.C. (1994d), “An Academic’s Agenda for the Nineties,” Admap (September), 62-65.

Ehrenberg, Andrew S.C.  (1997c), “Advertising and Product Demand,” Admap (May), 14-18.

Ehrenberg, Andrew S.C.  (1976f), “Communicating Market Data,” Journal of Advertising Research, 16 (3), 27-32.

Ehrenberg, Andrew S.C.  (1999c), “The Emperor’s Old Clothes: A Rejoinder,” International Journal of Advertising, 18 (No. 1), 19-21.

Ehrenberg, Andrew S.C.  (1995), “Empirical Generalisations, Theory, and Method,” Marketing Science, 14 (3, Part 2 of 2), G20-G28.

Ehrenberg, Andrew S.C.  (1993c), “Even the Social Sciences Have Laws,” Nature, 365 (30 September), 385.

Ehrenberg, Andrew S.C.  (1997d), “How Do Consumers Come to Buy a New Brand?” Admap, 32 (3), 20-24.

Ehrenberg, Andrew S.C.  (1997e), “In Search of Holy Grails: Two Comments,” Journal of Advertising Research, 37 (Jan/Feb), 9-12.

Ehrenberg, Andrew S.C. (1993d), “Locking Them in Forever,” Admap (November).

Ehrenberg, Andrew S.C.  (1996b), “Measuring TV Audiences: Reinventing the Wheel Again,” Journal of the Market Research Society, 38 (4), 549-51.

Ehrenberg, Andrew S.C.  (1971b), “Predicting the Performance of New Brands,” Journal of Advertising Research, 11 (6), 3-10.

Ehrenberg, Andrew S.C. (1982 repr. 1994), A Primer in Data Reduction. Chichester & New York: John Wiley & Sons.

Ehrenberg, Andrew S.C.  (1992b), “The Problem of Numeracy,” Admap, 27 (2), 37-40.

Ehrenberg, Andrew S.C.  (2000d), “The R&D Initiative in Marketing – An Outline for PHASE ll: (2000-2003),” South Bank University, London.

Ehrenberg, Andrew S.C.  (2000e), “Repeat Buying – Facts, Theory and Applications,” Journal of Empirical Generalisations in Marketing Science, 5, 392-770.

Ehrenberg, Andrew S.C.  (1974d), “Repetitive Advertising and the Consumer,” Journal of Advertising Research, 14 (2), 25-34.

Ehrenberg, Andrew S.C.  (1992c), “Report Writing – Six Simple Rules for Better Business Documents,” Admap(June), 39-42.

Ehrenberg, Andrew S.C. and Neil Barnard (1997b), “Advertising and Product Demand,” Admap (May), 14-18.

Ehrenberg, Andrew S.C., Neil Barnard, Rachel Kennedy, and Helen Bloom (2002), “Brand Advertising as Creative Publicity,” Journal of Advertising Research, 42 (4), 7-18.

Ehrenberg, Andrew S.C., Neil Barnard, and John Scriven (1997b), “Differentiation or Salience,” Journal of Advertising Research, 37 (6), 7-14.

Ehrenberg, Andrew S.C. and John A. Bound (1993), “Predictability and Prediction,” Journal of the Royal Statistical Society Association, 156 (Part 2), 167-206.

Ehrenberg, Andrew S.C. and John A. Bound (2000), “Turning Data into Knowledge,” in IN: Marketing Research: State of the Art Perspectives (The Handbook of the American Marketing Association and the Professional Market Research Society), Chuck Chakrapani, Ed. Chicago, IL: American Marketing Association.

Ehrenberg, Andrew S.C. and P. Charlton (1973), “An Analysis of Simulated Brand Choice,” Journal of Advertising Research, 13 (1), 21-33.

Ehrenberg, Andrew S.C. and Gerald Goodhardt (2000), “New Brands: Near-Instant Loyalty,” Journal of Marketing Management, 16, 607 – 17.

Ehrenberg, Andrew S.C., Gerald J. Goodhardt, and T. Patrick Barwise (1990), “Double Jeopardy Revisited,” Journal of Marketing, 54 (July), 82-91.

Ehrenberg, Andrew S.C., Kathy Hammond, and Gerald J. Goodhardt (1994), “The After-Effects of Price-Related Consumer Promotions,” Journal of Advertising Research, 34 (July/August), 11-21.

Ehrenberg, Andrew S.C. and Rachel Kennedy (2000), “Users of Competitive Brands Seldom Differ,” in Market Research Society. Brighton, UK.

Ehrenberg, Andrew S.C., Pam Mills, and Rachel Kennedy (2000c), “The Form that Ads Take (FAT) – A Snapshot of UK Magazine Ads as Seen by the Public,” in 29th European Marketing Academy Conference Vol. cd proceedings. Rotterdam: Erasmus University.

Ehrenberg, Andrew S.C., Mark Uncles, Doug Carrie, and John Scriven (2000d), “Armed to the Teeth – An Exercise in Understanding Buyer Behaviour – Part A and Answers to Part A.” London: South Bank University.

Ehrenberg, Andrew S.C. and Mark D. Uncles (1999), “Understanding Dirichlet-Type Markets,” in Research Report 1, The R&D Initiative: Research Report 1, The R&D Initiative, South Bank University and University of New South Wales.

Ehrenberg, Andrew S.C., Mark D. Uncles, and Gerald G. Goodhardt (2004), “Understanding Brand Performance Measures: Using Dirichlet Benchmarks,” Journal of Business Research, 57, 1307-25.

Ehrenberg, Andrew S.C. and Jacob Wakshlag (1987), “Repeat-Viewing with People Meters,” Journal of Advertising Research, 27 (1), 9-13.

England, L.R. and A. S. C. Ehrenberg (1987), “Pricing Research at the London Business School,” Journal of the Market Research Society, 29 (2), 209-10.

FothergillJ.E. and A.S.CEhrenberg (1965), “On the Schwerin Analyses of Advertising Effectiveness,” Journal of Marketing Research, 2 (Aug), 298-306 and 413-14.

GoodhardtG.J. and A.S.CEhrenberg (1967), “Conditional Trend Analysis: A Breakdown by Initial Purchasing Level,” Journal of Marketing Research, 4 (May), 155-61.

GoodhardtG.J. and A.S.CEhrenberg (1969), “Duplication of Television Viewing Between and Within Channels,” Journal of Marketing Research, 6 (May), 169-78.

GoodhardtG.J., A.S.CEhrenberg, and M.A. Collins (1975), The Television Audience – Patterns of Viewing. Hants, England: Gower Publishing Co Ltd.

GoodhardtG.J., A.S.CEhrenberg, and M.A. Collins (1987), The Television Audience – Patterns of Viewing: An Update (Second ed.). Hants, England: Gower Publishing Co. Ltd.

Goodhardt, Gerald J., Andrew S.CEhrenberg, and Christopher Chatfield (1984), “The Dirichlet: A Comprehensive Model of Buying Behaviour,” Journal of the Royal Statistical Society, 147 (part 5), 621-55.

Hammond, K.A., A. S. C. Ehrenberg, and G.JGoodhardt (1996a), “Market Segmentation for Competitive Brands,” European Journal of Marketing, 30 (12), 39-49.

Hammond, Kathy, Robert East, and Andrew Ehrenberg (1996b), “Buying More and Buying Longer: Concepts and Measures of Consumer Loyalty.” London: London Business School.

KengKau Ah and A. S. C. Ehrenberg (1983), “Store Loyalty,” London Business School, 8 (2), 24-26.

KengKau Ah and Andrew S.CEhrenberg (1984), “Patterns of Store Choice,” Journal of Marketing Research, 21 (4), 399-409.

KengKau Ah, Mark Uncles, Andrew Ehrenberg, and Neil Barnard (1998), “Competitive Brand-Choice and Store-Choice among Japanese Consumers,” Journal of Product & Brand Management, 7 (6), 481-94.

Kennedy, Rachel and Andrew Ehrenberg (2001a), “Competing Retailers Generally Have the Same Sorts of Shoppers,” Journal of Marketing Communications, 7 (Special Retail Edition), 19-26.

Kennedy, Rachel and Andrew Ehrenberg (2000), “The Customer Profiles of Competing Brands,” in 29th European Marketing Academy Conference Vol. cd proceedings. Rotterdam: Erasmus University.

Kennedy, Rachel and Andrew Ehrenberg (2001b), “There is No Brand Segmentation,” Marketing Insights, Marketing Research, 13, No. 1 (Spring), 4-7.

Kennedy, Rachel, Andrew Ehrenberg, and Stephen Long (2000), “Competitive Brands’ User-Profiles Hardly Differ,” in Market Research Society Conference (UK). Brighton, England: Market Research Society (UK).

Lindsay, R. Murray and A.S.CEhrenberg (1993), “The Design of Replicated Studies,” The American Statistician, 47 (3), 217-28.

McDonald, C. and A.S.CEhrenberg (2003), “What Happens When Brands Gain or Lose Share?” London: The R&D Initiative, South Bank University.

McDonald, C., B. Sharp, and A. S. C. Ehrenberg (2002), “Impulse Purchasing Patterns,” Marketing Learning 9, The R&D Initiative, South Bank University, London.

Mills, Pam, Rachel Kennedy, Andrew Ehrenberg, and Tony Schlaeppi (2000), “The Forms That TV Ads Take,” in ARF/ESOMAR Worldwide Electronic and Broadcast Audience Research Conference, Deborah Fellows (Ed.) Vol. 238. Bal Harbour, Florida, USA: Advertising Research Foundation/ESOMAR.

RomaniukJenni, A. S. C. Ehrenberg, and B. Sharp (2004), “Perceptions of Differentiation: Do users see their brand as different?” Research Report 17, The R&D Initiative, Marketing Science Centre, Adelaide and London South Bank University.

RomaniukJenni and A.S.CEhrenberg (2003), “Do Brands Lack Personality?” The R&D Initiative, Marketing Science Centre, Adelaide and South Bank University, London.

Scriven, John and A. S. C. Ehrenberg (2003), “How Consumers Choose Prices Over Time,” Marketing Learning 13, The R&D Initiative, South Bank University, London.

Scriven, John and A. S. C. Ehrenberg (1999a), “The South Bank Pricing Tests,” Research Report 5, The R&D Initiative, South Bank University.

Scriven, John and A.S.CEhrenberg (2004), “Consistent Consumer Responses to Price Changes.,” Australasian Marketing Journal, 12 (3), (Special Issue: Empirical Generalisation in Marketing).

Scriven, John and A. S. C. Ehrenberg (1995), “How Consumers Respond to Price,” in Proceedings of the MRS Annual Conference, 1995. London: Market Research Society.

Scriven, John and A. S. C. Ehrenberg (2002), “Is Coke Always Less Price-Sensitive Than Pepsi?” Marketing Insights, Marketing Research, 14 (4), 40-42.

Scriven, John and Andrew Ehrenberg (1994), “Brand Loyalty: Now You See It, Now You Don’t,” The Journal of the European Society for Opinion and Marketing Research, 22 (2), 99-106.

Scriven, John and Andrew Ehrenberg (1999b), “Patterns of Response to Price Changes,” in Australian & New Zealand Marketing Academy Conference, Jack Cadeaux, Dr. (Ed.) Vol. cd proceedings. Sydney: School of Marketing, University of New South Wales.

Sharp, Byron and Andrew Ehrenberg (2000), “Managerial Uses of Descriptive Marketing Models – The Case of the Dirichlet,” in Australian New Zealand Marketing Academy Conference, Aron Dr. O’Cass (Ed.) Vol. cd proceedings. Gold Coast, Queensland: Griffith University.

Sharp, Byron, Andrew Ehrenberg, and Neil Barnard (2000), “Problems with Marketing’s ‘Decision’ Models,” in Australian New Zealand Marketing Academy Conference, Aron Dr. O’Cass (Ed.) Vol. cd proceedings. Gold Coast, Queensland: Griffith University.

ShewanJ.M. and A.S.CEhrenberg (1959), “Comparison of Certain Scottish and Canadian Experiments in Respect of Grading Fish for Quality,” Journal of the Fisheries Research Board of Canada, 16 (4), 555-57.

ShewanJ.M. and A.S.CEhrenberg (1957), “Volatile Bases as Quality Indices of Iced North Sea Cod,” Journal of the Science of Food and Agriculture, 8 (April), 227-31.

ShewanJ.M., Ruth G. Macintosh, C.G. Tucker, and A.S.CEhrenberg (1953), “The Development of a Numerical Scoring System for the Sensory Assessment of the Spoilage of Wet White Fish Stored in Ice,” Journal of the Science of Food and Agriculture, 4 (June), 283-98.

Singh, J, A. S. C. Ehrenberg, and G. Goodhardt (2004), “Loyalty to Product Variants,” Journal of Customer Behaviour, 3.

Singh, Jaywant, Gerald Goodhardt, and A. S. C. Ehrenberg (2001), “Loyalty to Product Attributes,” Research Report 11, The R&D Initiative, South Bank University.

Stengel, E., A.J. Oldham, and A. S. C. Ehrenberg (1958), “Reactions of Low-Grade Mental Defectives to Pain,” The Journal of Mental Science, 104 (435, April).

Stern, Philip and A. S. C. Ehrenberg (1995a), “Evaluating and Predicting Doctors’ Prescribing,” European Society for Opinion and Marketing Research, 9.

Stern, Philip and A. S. C. Ehrenberg (1995b), “The Marketing Performance of Pharmaceutical Brands,” Marketing and Research Today, 23 (4), 285-90.

Stern, Philip and A. S. C. Ehrenberg (1997), “Replication Means Extension,” in 26th European Marketing Academy Conference, David Arnott, Dr. and Susan Bridgewater, Dr. and et. al (Eds.) Vol. 4. Warwick Business School, U.K.: The University of Warwick.

Stern, Philip and A.S.CEhrenberg (2003), “Expectations vs. Reality,” Marketing Insights, Marketing Research, 15 (1), 40-42.

Thomas, H, A. S. C. Ehrenberg, and Sidney Hollander Jnr. (1971), “Buyer Attitudes and Brand Choice Behaviour,” Journal of Marketing Research, 8 (4), 523-30.

Uncles, M.D. and A.S.CEhrenberg (1988), “Patterns of Store-choice: New evidence from the USA.,” in Store Choice, Store Location, and Market Analysis., N. Wrigley., Ed.: London: Routledge.

Uncles, M.D. and A.S.CEhrenberg (1990a), “The Buying of Packaged Goods at US Retail Chains,” Journal of Retailing, 66 (3, Fall), 278-96.

Uncles, M.D., K.A. Hammond, A.S.CEhrenberg, and R.E. Davies (1994), “A Replication Study of Two Brand-Loyalty Measures,” European Journal of Operational Research, (76), 375-84.

Uncles, Mark D. and Andrew S. C. Ehrenberg (1990b), “Brand Choice Among Older Consumers,” Journal of Advertising Research, Aug/Sept, 19-22.

Uncles, Mark D. and Andrew S.CEhrenberg (1990c), “Industrial Buying Behavior: Aviation Fuel Contracts,” International Journal of Research in Marketing, 7, 57-68.

Uncles, Mark, Andrew Ehrenberg, and Kathy Hammond (1995), “Patterns of Buyer Behavior: Regularities, Models, and Extensions,” Marketing Science, 14 (3, Part 2 of 2), G61-G70.

Wellan, Dee M and A.S.CEhrenberg (1988), “A Successful New Brand: Shield,” Journal of the Market Research Society, 30 (1), 35-44.

Wellan, Dee M. and Andrew S.CEhrenberg (1990), “A Case of Seasonal Segmentation,” Marketing Research, 2 (2), 11-13.

Ehrenberg on video

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