Award-winning research

Marketing: Theory, Evidence, Practice by Professor Byron Sharp listed as #1 in BookAuthority’s 100 Best B2B Marketing Books of All Time (Source: BookAuthority)
Dr Nicole Hartnett, Adam Gelzinis, Dr Virginia Beal, Prof Rachel Kennedy and Prof Byron Sharp‘s paper ‘When Brands Go Dark’ named Runner Up Best Paper 2021 by the Journal of Advertising Research (Source: Journal of Advertising Research)
Ranked as the #1 top academic contributor to the Journal of Advertising Research from 1996 to 2019 (Source: Journal of Advertising Research)
Dr Lucy Simmonds, Prof Svetlana Bogomolova, Prof Rachel Kennedy, Prof Magda Nenycz-Thiel and Prof Steven Bellman‘s paper ‘A dual-process model of how incorporating audio-visual sensory cues in video advertising promotes active attention‘ is the top cited article of 2020-2021 in Psychology & Marketing (Source: Wiley)
Dr Zachary Anesbury, Prof Steve Bellman, Dr Carl Driesener, Dr Bill Page and Prof Byron Sharp‘s paper ‘Ageism Kills Brands‘ was awarded the ANZMAC Australasian Marketing Journal (AMJ) Industry Relevance Award (Source: The Australian Marketing Institute)
Measuring advertising’s effect on mental availability was among the four finalists for best paper in the International Journal of Market Research (authors Dr Kelly Vaughan, Assoc. Prof Armando Maria Corsi, Dr Virginia Beal and Prof Byron Sharp). (Source: The UK Market Research Society)

Institute Director Professor Byron Sharp listed in the 10 ten greatest marketers of this century (Source: Marketing Week)
Ranked #1 most published university in US advertising research journals 2008-2019 (Source: Journal of Business Research)
Ranked #3 most published university across 16 top marketing journals 2008-2019 (Source: Journal of Business Research)
Prof Steve Bellman, Prof Byron Sharp, Prof Jenni Romaniuk, Prof Rachel Kennedy, and Dr Virginia Beal are in the top 50 authors in US advertising research journals 2008-2019 (on publications and on citations) (Source: Journal of Business Research)
Prof Steve Bellman and Prof Byron Sharp share the #1 author ranking in Journal of Advertising Research 2008-2019 (Source: Journal of Business Research)
An article written by Dr Kelly Vaughan, Dr Armando Maria Corsi, Dr Virginia Beal and Prof Byron Sharp is ranked in the top 10 most relevant publications in the field of Neuromarketing in 2021 by the Neuromarketing Science & Business Association (Source: NMSBA)

Ranked #1 most published university in Journal of Advertising Research in the past 60 years (Source: JAR)
Ranked #6 university in the world for research in marketing (based on citations) (Source: League of Scholars)
Prof Andrew Ehrenberg and Prof Rachel Kennedy are listed in the top 10 most published authors in Journal of Advertising Research in past 60 years (Source: JAR)

Ehrenberg-Bass Sponsorship is recognised as an “Innovations that Inspire” by the Association to Advance Collegiate Schools of Business (Source: AACSB)
“The Ehrenberg-Bass Institute has changed the face of modern marketing forever” (Source: The Australian, September 9)

Ranked #1 in the world (based on citations) for brand management research (Source: Australian Financial Review)

Prof Byron Sharp and Prof Jenni Romaniuk are ranked in the top 1% of authors in the top 3 advertising journals (Source: International Journal of Advertising)
An article written by Prof Rachel Kennedy and Dr Haydn Northover is ranked in the top 10 most relevant publications in the field of Neuromarketing in 2016 by the Neuromarketing Science & Business Association (Source: NMSBA)

Prof. Byron Sharp and Prof. Jenni Romaniuk listed as the top 1% of academics publishing on advertising (Source: International Journal of Advertising)
Ranked #2 university in Australia for average HG-index citation score for marketing academics (Source: Australasian Marketing Journal)
“Like many insurgencies, this one has been fired by a book. How Brands Grow (OUP, 2010), is by Professor Byron Sharp, of the Ehrenberg-Bass Institute at the University of South Australia. Most marketing books are long on airy assertion and short on rigour. How Brands Grow is the opposite. It is empirical, closely argued and, in its sober way, incendiary.” (Source: How the Mad Men lost the plot, The Financial Times, November 6)

Professor Byron Sharp Institute Director, Interviewed on Bloomberg TV – ‘Marketing 101 – Valuable lessons from 20th Century Brands’ (Source: Bloomberg TV, October 29)

Professor Anne Sharp receives the 2019 Business/Higher Education Round Table Award for Best Community Engagement (Source: Engagement Australia)