11th of June 2020

Published by Call To Action See original article

Call To Action: Jenni Romaniuk

We’ve cast a net off the coast of Adelaide this week to catch one of the globe’s greatest researchers and sci-fi fans, Jenni Romaniuk. Jenni is Research Professor and Associate Director (International) at the conveyor belt to marketing stars, the Ehrenberg-Bass Institute, where she has advised many of the world’s biggest brands.

She is the author of two must-read books; Building Distinctive Brand Assets and How Brands Grow Part 2, co-authoring the latter with industry legend Professor Byron Sharp, as well as being an engaging and entertaining keynote speaker at global industry conferences.

She chinwags to us on her first job as a talented mixologist in a football club bar making fruit cups, her two books, how to build mental availability, best practices for managing and measuring distinctive brand assets, and tonnes more. You’d be a fool not to fill your ear canals up.

Listen to the interview on Call To Action.

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