Junkee, Empirica Research, Ehrenberg-Bass and the Centre for Amplified Intelligence join the Mumbrella MSIX program
Junkee will reveal the findings from its latest experiments and illustrate the benefits of the react-and-learn approach at the Mumbrella MSIX conference in November.
Tom Pitney, managing editor of Punkee, and Raen Waghorn-Hughes, audience development manager at Junkee Media, will take the stage to explain how the company uses signals in its data to turn around quick, thumb-stopping creative that’s distributed across social media and parent company oOh! Media’s digital out-of-home network.
The pair will also highlight key learnings from Punkee and Junkee and illustrate how they apply real-time learnings to the work done for brand partners including Qantas, Westpac and American Express.
Mumbrella’s MSIX conference takes place on November 9. Earlybird tickets are on sale now.
Advertising pre-testing will also come into focus as Professor Rachel Kennedy, director (product development) at the Ehrenberg-Bass Institute for Marketing Science, presents a session to bring the issue into focus.
Kennedy will set the scene for a more robust debate in a short and sharp presentation that sets up the questions of whether or not brands and agencies should do it, and if so, how? The session will also look at the strongest methods of pre-testing creative work.
Read the full article on Mumbrella.
