8th of May 2017

Published by Marketing Week See original article

Mark Ritson to pick marketing excellence winner at Festival of Marketing

The Masters awards ceremony takes place the evening of 3 October ahead of The Festival of Marketing. The winner of Ritson’s award will be announced following his headline slot at the Festival, which takes place on 4 and 5 October at Tobacco Dock in London.

Ritson will go head to head with Professor Byron Sharp in one of the most important debates this year. Ritson will assess the impact of Sharp’s book ‘How Brands Grow’ and the areas where he believes it still falls short. Sharp will review the impact of his book seven years on and respond to Ritson’s rebuttal.

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