Marketing Week Meets podcast #1: Byron Sharp
In a wide-ranging interview Professor Sharp discusses:
- What motivates his work
- What attracted him to a career in marketing
- How marketers can gain influence in the boardroom
- The distractions that get in the way of effectiveness
- What will impact marketing in the next 10 years
- Why marketing is vital to business success
Marketing Week editor Russell Parsons speaks to Professor Byron Sharp, the influential author of How Brands Grow and director of the Ehrenberg-Bass Institute at the University of South Australia. Through his work there and his book How Brands Grow he has the attention of some of the world’s biggest brands, many of which have adopted his evidence-based approach. His work is not without detractors though, with many taking issue with his black and white approach.
Listen to the interview on Marketing Week Meets podcast.
