1st of November 2017
By Professor Byron Sharp
Director Ehrenberg-Bass Institute
NEW!!! Marketing: Theory, Evidence, Practice – Second Edition
By Byron Sharp
Published: Oxford University Press, November 2018
Many textbooks are heavy on conceptual theory, and very light on evidence, and they neglect areas that are important to working managers. This textbook Marketing: Theory, Evidence, Practice provides scientific evidence, along with enlivening case studies, evidence based theory and practical guidelines.
This new edition includes: New chapters on selling and sales management, developing and implementing a marketing plan and social marketing, as well as new practitioner profiles and case studies.
Stockists include:
- Amazon UK
- Amazon US
- The Book Depository (free shipping worldwide)
- Booktopia.com.au (Australia)
- Kinokuniya (Singapore)
- Oxford University Press Australia
- Oxford University Press Global (UK)
- Oxford University Press Global (US)
Kindle edition
