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Call To Action: Jenni Romaniuk

We've cast a net off the coast of Adelaide this week to catch one of the globe's greatest researchers and sci-fi fans, Jenni Romaniuk. Jenni is Research Professor and Associate Director (International) at the conveyor belt to marketing stars, the Ehrenberg-Bass Institute, where she has advised many of the world's biggest brands.

Local eateries face uncertain times during pandemic but also unique opportunities

With interruptions to our way of life and changes to the way we socialise, many businesses are scrambling to figure out what this new world means for their own future. Senior Marketing Scientist at UniSA's Ehrenberg-Bass Institute, Dr Bill Page, says this is particularly true for local eateries, as Adelaide restaurants plead with the public to order takeaway or purchase gift vouchers to keep the industry alive during the COVID-19 pandemic.

Radio ad avoidance may be lower than assumed

Advertising avoidance may be lower on radio than is often assumed, according to a study focused on Canada that was published in the Journal of Advertising Research (JAR). Aaron Michelon, Steven Bellman, Margaret Faulkner, Justin Cohen and Johan Bruwer, all from the Ehrenberg-Bass Institute for Marketing Science, addressed this topic in A new benchmark for mechanical avoidance of radio advertising: Why radio advertising is a sound investment.

Meet the B&T 30 Under 30 Marketing Finalists!

In these strange plague times, B&T is more determined than ever to unite the industry and revel in the glory of our industry’s best and brightest overachievers. Starting out with a solid background in data and marketing science at the Ehrenberg-Bass Institute put Emily on a path and thirst for the power of data in marketing.

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.