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Advertising Got Micropersonal – And We Don’t Care

If you believe the mainstream press, you’ll believe that consumers are being connivingly “micro-targeted” in a bid for mind control by advertisers and political parties. However, researchers at UniSA’s Ehrenberg-Bass Institute for Marketing Science have discovered there is probably no reason to panic.

Going to racks or Gruen

Shopping is something we all do, albeit some more reluctantly than others. But whether your shopping experience is a child-free challenge done with fierce determination, or a more leisurely occurrence seemingly done on autopilot, every shopper is at the mercy of the purposely designed shopping landscape ... or are they?

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