If you believe the mainstream press, you’ll believe that consumers are being connivingly “micro-targeted” in a bid for mind control by advertisers and political parties. However, researchers at UniSA’s Ehrenberg-Bass Institute for Marketing Science have discovered there is probably no reason to panic.
Read moreProf. Jenni Romanium discusses the factors to consider when creating the identity of a new brand launch.
Read moreDr Cathy Nguyen explores the assumption that collaborating with a second brand produces cut through for both brands and suggests good practice for co-branding in advertising.
Read moreThinkTV's Steve Weaver reflects on what he learned after meeting legendary adman Les Binet, the head of effectiveness at London's Adam & Eve DDB.
Read moreShopping is something we all do, albeit some more reluctantly than others. But whether your shopping experience is a child-free challenge done with fierce determination, or a more leisurely occurrence seemingly done on autopilot, every shopper is at the mercy of the purposely designed shopping landscape ... or are they?
Read more
Now available as an eBook exclusively to Apple iBooks
The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.
