Mutinex sponsors Ehrenberg-Bass Institute
Marketing software company Mutinex has become a sponsor of the Ehrenberg-Bass Institute for Marketing Science, the world’s largest centre for research into marketing.
Read moreMarketing software company Mutinex has become a sponsor of the Ehrenberg-Bass Institute for Marketing Science, the world’s largest centre for research into marketing.
Read moreImages, rather than colours, are better at signalling product variety, according to research at the Ehrenberg-Bass Institute for Marketing Science in the University of South Australia.
Read moreFederal and state governments have just launched a A$10 million advertising campaign to “raise the status” of teachers in Australia and encourage people to consider a career in school education. Called “Be That Teacher”, the campaign features emotive stories from eight real teachers who have positively affected their students’ lives and futures.
Read moreProfessor Magda Nenycz-Thiel from the world-famous Ehrenberg-Bass Institute for Marketing Science explains which 3 basic laws of brand growth marketers should keep in mind in today's complex times. See in a short interview for the MARKETERIS.sk portal
Read moreIn this article, new research presented by Alicia Barker at the Ehrenberg-Bass Institute's 2023 Mental and Physical Availability Summit is highlighted, which challenges the idea that a brand can differentiate itself through strongly messaging a single attribute.
Read moreThe Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.