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7 Brands That Will Inspire You to Create More Awesome Content

There is a lot of research that shows an emotional response is important in driving further cognitive or behavioural responses.

If you want to read some original research on this topic from more than two years of work, five different data sets, around 1,000 videos, and nine individual studies by a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, then I recommend reading Viral Marketing: The Science of Sharing by Dr. Karen Nelson-Field, which is published by Oxford University Press.

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