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To pre-test or not to pre-test?

The contentious issue of whether or not to pre-test ads is often based on emotional or financial arguments, but the Ehrenberg-Bass Institute has taken scientific approach to assess the merits of the practice.

An Interactive Approach to Peace

This museum-wide exhibition at MOD asks if it’s possible to proactively and aggressively pursue peace. In collaboration with Uni SA’s Ehrenberg-Bass Institute for Marketing Science, the museum conducted a survey of what peace means to South Australians.

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.