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Romaniuk’s new book merits attention

Romaniuk has now written a new book covering another critical area of brand management (measurement) entitled Better Brand Health; Measure & Metrics for a How Brands Grow World. The self-confident approach of the Ehrenberg-Bass Institute is evident from the preface where the author wastes no time in outlining the faults of most current brand tracking studies.

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Now available as an eBook exclusively to Apple iBooks

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.