2022

 

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Byron Sharp: “Highly restrictive targets are a fantastic way to shrink brands.”, November 2022

iHeart Media’s CMO Gayle Troberman speaks to Ehrenberg-Bass Professor Byron Sharp to discuss targeting and how scientific laws support marketing decisions.

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The Places We’ll Go Marketing Show 

The joy of discovery with Byron Sharp, September 2022

Professor Byron Sharp speaks with The Places We’ll Go Marketing Show hosts, Mark Evans and Ritchie Mehta on their 100th episode. They discuss Byron’s passion for discovery and the power of having an open mind!

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Inside Marketing

Still Sharp?, September 2022

Inside Marketing host and Chief Strategy Officer at Dentsu, Dave Winterlich and Professor Byron Sharp discuss How Brands Grow and if the findings are still relevant today.

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Branding Over Wine

Why Don’t Brands Grow According to Plan? – Research Insights, August 2022

Branding Over Wine host Martin Schiere and Professor Jenni Romaniuk discuss why don’t brands grow according to plan.

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Let’s Talk Branding 

Byron Sharp – Subscriptions vs Repertoire markets, August 2022

Professor Byron Sharp speaks with Let’s Talk Branding host, Stef Hamerlinck about Subscription vs Repertoire markets.

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Markenkraft

Principles of Brand Growth – Jenni Romaniuk, Ehrenberg-Bass, August 2022

Professor Jenni Romaniuk discusses with the principles of brand growth with Markenkraft host Olaf Hartmann.

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Sleeping Barber Podcast

The laws of Marketing with Dr. Nicole Hartnett, July 2022

Dr Nicole Hartnett speaks with Sleeping Barber Podcast host, Marc Binkley about the laws of marketing, what happens to brands when they stop advertising and how to build strong brands.

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The WARC Podcast

WARC x Cannes Lions: The Future of Strategy and Ehrenberg-Bass Research, June 2022

Head of Content for WARC media Alex Brownsell, recaps Professor Jenni Romaniuk’s presentation at the 2022 Cannes Lions Festival on The WARC Podcast.

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Talking Business

How To Think About Evidence-Based Marketing, June 2022

Talking Business host RJ Youngling, speaks with Dr Arry Tanusondjaja about evidence-based marketing.

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Black T-Shirts

Science, Owls & Standing Out with Professor Byron Sharp, June 2022

Professor Byron Sharp reveals to Black T-Shirts hosts Adam Ferrier and Brent Smart why our logo is an owl.

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WFA’s Better Marketing Pod with David Wheldon

On the science of marketing with Professor Byron Sharp, June 2022

WFA host David Wheldon, speaks with Professor Byron Sharp about brand loyalty, double jeopardy, consumer experience and satisfaction.

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Mi3 Audio Edition

Mental Availability, Brand Rejection, Binet & Field, ESOV and Ehrenberg-Bass with Professor Jenni Romaniuk, March 2022

Mi3 Audio Edition host Paul McIntyre, Professor Jenni Romaniuk & Jon Lombardo discuss B2B marketing.

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Finite Podcast

To Focus on Acquisition or Retention? That is the question with Professor John Dawes, March 2022

Professor John Dawes speaks with host Alex Price on Finite Podcast.

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The WARC Podcast 

WARC Talks: Distinctive Assets with Dr Will Caruso, March 2022

The WARC Podcast host David Tiltman and Dr Will Caruso discuss distinctive assets.

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Uncensored CMO

How Brands Grow with Professor Byron Sharp, February 2022

Host Jon Evans and Prof Byron Sharp discuss How Brands Grow on Uncensored CMO podcast.

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2021

 

Anstice aCast

Memory, Marketing Myths, Category Entry Points & Distinctive Assets with Professor Jenni Romaniuk, November 2021

Professor Jenni Romaniuk speaks with host Marc Binkley on Anstice aCast podcast.

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Branding Over Wine

Can Brands Grow Through Loyalty? What Does The Research Say? with Professor Rachel Kennedy, November 2021

Professor Rachel Kennedy speaks with host Martin Schiere on Branding Over Wine podcast.

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Uncensored CMO

When Brands Stop Advertising with Dr Nicole Hartnett, October 2021

Dr Nicole Hartnett speaks with host Jon Evans on Uncensored CMO.

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On Branding Podcast

Building Brand Assets with Professor Jenni Romaniuk, September 2021

On Branding Podcast host Arek Dvornechuck and Professor Jenni Romaniuk discuss building brand assets.

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Branderman

Designing Distinctive Brand Assets with Professor Jenni Romaniuk, April 2021

Branderman host Harnan Braberman and Professor Jenni Romaniuk discuss distinctive assets.

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2018

 

Marketing Week

Marketing Week: Professor Byron Sharp, April 2018

Marketing Week’s editor Russell Parsons speaks to Professor Byron Sharp about what attracted him to a career in marketing, How Brands Grow and the importance of an evidence-based approach.

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