Premium Food & Wine Marketing

Designed for owners and managers of premium food and wine brands (and those wanting to enter into the industry), this unique 8 module course is taught by leading marketing experts. Network and learn from industry leaders and see the evidence in practice on a one-day food and wine study tour in one of South Australia’s iconic regions. 

 

What you will discover:

  • important consumer behaviour patterns for the premium food and wine market
  • the basics of sensory analysis for product evaluation
  • tips for successfully communicating your food and wine brands
  • how to create successful labels and packaging
  • best-practice for managing outlets, cellar doors and events
  • … and more!

Registration for this course is now closed.

If you would like to register your interest in attending this course please contact us.

 

How you will benefit:

We focus on practical knowledge that can be applied to different brands and markets. Some key takeaways include:

  • tools and knowledge to build your brand’s reputation
  • strategies that will improve ROI for your marketing spend
  • evidence to guide smarter decision making across the supply chain
  • tips for attaining price premiums in domestic and international markets
  • guidelines for selecting appropriate distribution channels

Register your interest

View course outline

 

 

 

 

Get in touch to find out more about our executive education courses in premium food and wine marketing.

 

Insights

I found this course very comprehensive and without exception, there was nothing superfluous in any of the content or data presented. With a formidable array of speakers, it is an extremely valuable course for anyone looking to take their marketing game to a more detailed and evidence-based level!

Mark Saturno – Director, Longview Vineyard

Australia produces great food and wine but there is a lot to learn about best-practice in marketing our brands. This is a completely unique course where you can really learn to grow your brand.

Armando Corsi – Senior Marketing Scientist, Ehrenberg-Bass Institute

 

Our Expert Presenters

Tony Love
Wine Writer
Food and wine writing

Larry Lockshin
Senior Marketing Scientist
Ehrenberg-Bass Institute
Packaging and labelling

Vicki Waye
Foundation Professor of Law
UniSA Business School
Quality certifications for premium
food & wine products

Svetlana Bogomolova
Senior Marketing Scientist
Ehrenberg-Bass Institute
Premium food retail research
and management

Leigh Francis
Research Manager
The Australian Wine Research Institute
Sensory analysis

Johan Bruwer
Senior Marketing Scientist
Ehrenberg-Bass Institute
Food and wine events management

Armando Maria Corsi
Senior Marketing Scientist
Ehrenberg-Bass Institute
Consumer behaviour for premium
food and wine

Robin Shaw
Wine Tourism Development Specialist
DTM marketing

 

Arry Tanusondjaja
Senior Marketing Scientist
Ehrenberg-Bass Institute
Social media management

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.