Premium Food & Wine Marketing

Designed for owners and managers of premium food and wine brands (and those wanting to enter into the industry), this unique 8 module course is taught by leading marketing experts. Network and learn from industry leaders and see the evidence in practice on a one-day food and wine study tour in one of South Australia’s iconic regions. Another course highlight is the round-table discussion with industry greats Maggie Beer, Kris Lloyd (Woodside Cheese Wrights) and wine guru Tony Love.

 

What you will discover:

  • important consumer behaviour patterns for the premium food and wine market
  • the basics of sensory analysis for product evaluation
  • tips for successfully communicating your food and wine brands
  • how to create successful labels and packaging
  • best-practice for managing outlets, cellar doors and events
  • … and more!

Registration for this course is now closed.

If you would like to register your interest in attending this course in 2019 please contact us.

 

How you will benefit:

We focus on practical knowledge that can be applied to different brands and markets. Some key takeaways include:

  • tools and knowledge to build your brand’s reputation
  • strategies that will improve ROI for your marketing spend
  • evidence to guide smarter decision making across the supply chain
  • tips for attaining price premiums in domestic and international markets
  • guidelines for selecting appropriate distribution channels

Register your interest

View course outline

 

 

 

 

Get in touch to find out more about our executive education courses in premium food and wine marketing.

 

Insights

Australia produces great food and wine but there is a lot to learn about best-practice in marketing our brands. This is a completely unique course where you can really learn to grow your brand.

Assoc. Prof. Armando Corsi – Senior Marketing Scientist, Ehrenberg-Bass Institute

 

Our Expert Presenters

Maggie Beer
Food Producer
From farm to fork: the culture and meaning of premium food and wine

Tony Love
National Wine Writer, The Advertiser
From farm to fork: the culture and meaning of premium food and wine

Kris Lloyd
CEO, Woodside Cheese Wrights
From farm to fork: the culture and meaning of premium food and wine

Simone Douglas
CEO, Social Media AOK
Social media management

Tim White
Food and Wine Writer
Food and wine writing

Prof. Vicki Waye
Foundation Professor of Law, UniSA Business School
Quality certifications for premium food & wine products

Margaret Nolan
Creative Director, Denomination Design
Packaging and labelling design

Dr Leigh Francis
Research Manager, The Australian Wine Research Institute
Sensory analysis

Assoc. Prof. Svetlana Bogomolova
Senior Marketing Scientist, Ehrenberg-Bass Institute
Premium food retail research and management

Assoc. Prof. Armando Maria Corsi
Senior Marketing Scientist, Ehrenberg-Bass Institute
Consumer behaviour for premium food and wine

Prof. Johan Bruwer
Senior Marketing Scientist, Ehrenberg-Bass Institute
DTC marketing and food and wine events management

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.