21st of November 2018

Published by B&T Magazine See original article

SBS Champions An Inclusive Australia At 2019 Upfronts

2019 is set to be a great year for marketers seeking to engage audiences through strategic, insight-driven campaigns.

SBS Media has announced a new automated linear buying solution and a data management platform for SBS On Demand that will enable advertisers to better target audiences across TV and online, making addressability and Advanced TV a reality across the network.

Adam Sadler, Director of SBS Media said, “Audiences are increasingly spoilt for choice so broadcasters must earn their trust through purpose and relevance.

“We are incredibly proud that audiences place their trust in us and appreciate our unique point of difference.

“In 2019, SBS will continue to put our viewers at the heart of everything we do, while making it easier for advertisers to understand and connect with the right consumers, across the right platforms.”

SBS Media also announced it was undertaking new research that will assist advertisers in tailoring their messages to audiences, providing insight into significant social and behavioural trends.

A partnership with RMIT University will examine the buying behaviours of consumers aged over 55, while SBS Media and Ehrenberg-Bass will together explore the true value of premium advertising placements.

Read the full article on B&T.

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