Aaron Michelon

Senior Marketing Scientist

Since joining the Institute in 2016, Aaron has broad practical experience working on large-scale research projects for local and international clients. His background covers research design, data collection management, analysis, questionnaire development, and reporting brand performance.

Aaron’s research activities span across distinctive brand assets, category entry points, and brand tracking. His work covers a wide range of product categories across multiple countries including non-alcoholic beverages, alcoholic beverages, insurance, confectionary, retail store, fast-food, dairy products, haircare, and over-the-counter pharmaceutical products.

His primary research focus is media efficiency and advertising effectiveness, which has been published in the Journal of Advertising Research. Aaron was awarded Best Player for the best business strategy at the 2017 International Graduate Competition in Montreal.

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