Aaron Michelon

Senior Marketing Scientist

After having a diverse background with SME start-ups Aaron joined the Institute in 2016 as a Marketing Scientist. His field of research is media and advertising effectiveness with a focus on describing radio advertising avoidance, investigating how it varies by listening context.

He founded a high-tech start-up that developed education software.  Later he established award winning retail businesses before moving into consulting.  He has experience in local advertising campaigns, events and public relations.  Currently, he sits on the board of a social enterprise he founded to encourage student internships within management consulting.

Aaron has a double MBA with a Masters in Marketing from the University of South Australia and is a graduate of the Australian Institute of Company Directors.  He has been nominated by academic staff to represent the University of South Australia at the 2017 International Graduate Competition in Montreal.

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