Alicia Grasby

Marketing Scientist

Alicia’s current research is looking at the sharing of customers between different product categories when a brand is in multiple categories. She has also worked on research projects looking at outdoor advertising and shopper behaviour.

Alicia also has extensive practical experience in fieldwork data collection, coding and analysis, having assisted on a number of projects since joining the Institute in 2015.

 

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.