Allison Bond

Marketing Scientist

Allison joined the Institute in 2015 as a Research Assistant, before becoming a Marketing Scientist in 2016. She has gained practical experience in data collection, coding and analysis through her work with local councils and businesses.
Allison’s primary research interest is branding, with her current research focusing on audio branding, specifically its effect on consumers attention and memory.
@EhrenbergBasson Twitter

Now available as an eBook exclusively to Apple iBooks


The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.