Senior Marketing Scientist
She has worked on various cross-disciplinary research projects with a range of local, national and global clients in the government, non-for-profit, FMCG, retail and services industries. Her experience includes market research and consumer insights, distinctive asset measurement, category entry point analysis, brand tracking and in-store research. She has both qualitative and quantitative research skills with extensive experience in data collection, analysis and reporting.
Amy is a cross-disciplinary researcher with a focus on the use of marketing strategies to influence healthier consumer choices. Her current research explores the application of the Institute’s empirical generalisations to healthy lifestyle behaviours – primarily physical activity and dietary behaviours. Her work has been published in various health and marketing journals including Food Quality and Preference, International Journal of Marketing Research, Health Promotion International, BMC Nutrition and Nutrients.