Associate Professor Svetlana Bogomolova

Senior Marketing Scientist

Svetlana is a consumer behaviour and marketing researcher. Her area of expertise covers consumer decision-making at the point of purchase (i.e. supermarket) and the influence of contextual factors, such as price promotions, in-store signage, packaging, nutrition information and other elements of the shopping environment on consumer choices. Svetlana’s research feeds into the practice of industry partners (e.g., national and international brand manufacturers and retailers), as well as informing government policies about protecting consumer interests.

Svetlana has recently initiated a new collaboration with health researchers to apply her knowledge and expertise in influencing consumer behaviour to the efforts in improving public health by promoting healthier consumer choices about nutrition and physical activities.

Svetlana publishes her work in the top academic marketing journals, such as Journal of Business Research, Journal of Retailing and Consumer Services, Health Marketing Quarterly, European Journal of Marketing, Journal of Advertising Research, Journal of Marketing Management, Industrial Marketing Management, and International Journal of Market Research, as well as in the industry and popular press.

Academic Publications

Wilson, A., Bogomolova S., and Buckley J. (2015) “Lack of Efficacy of a Salience Nudge for Substituting Selection of Lower-Calorie for Higher-Calorie Milk in the Work Place”. Nutrients, 7(6), 4336-4344; doi:10.3390/nu7064336.

Bogomolova, S., Tan P.J., Dunn S.P., and Bizjak-Mikic M. (forthcoming), “Understanding the factors that influence patient satisfaction with ambulance services”, Health Marketing Quarterly.

Phua, P., Page, B., & Bogomolova, S. (2015). Validating Bluetooth logging as metric for shopper behaviour studies. Journal of Retailing and Consumer Services, 22, 158-163.

Bogomolova S., Dunn S., Trinh G., Taylor J., and Volpe R.J. (2015) “Price Promotion Landscape in the US and UK: Depicting retail practice to inform future research agenda”, Journal of Retailing and Consumer Services, Volume 25, July 2015, Pages 1-11.

Nenycz-Thiel, M., Bogomolova, S. and Tanusondjaja, A. (2013), “Sharing the cup of knowledge”, Australasian Journal of Marketing, Volume 21, Issue 4, November 2013, Pages 219–220.

Romaniuk, J. Bogomolova, S., & Dall’Olmo, R.F. (2012), “ Brand Image and Brand Usage: Is a 40-year-old Empirical Generalization still Useful?”, Journal of Advertising Research, 52, 2, 243-251.

Bogomolova, S. & Grudinina, O. (2011), “Under the marketers’ radar: commonly ignored triggers for brand repertoire changes”, Journal of Marketing Management, 27, 13-14, 1378-1403.

Bogomolova, S. & Millburn, S. (2011), “Reasons for non-consideration of brands and the role of prior experience”, Journal of Brand Management, 19, 304–317.

Bogomolova, S. (2011), “Service quality perceptions of solely loyal customers”, International Journal of Market Research, 53, 6, 793-810.

Bogomolova, S. (2010), “Life after death? Analyzing post-defection consumer brand equity”, Journal of Business Research, 63, 1, 1135-1141.

Bogomolova S. and Romaniuk J. (2010) “Brand equity of defectors and never boughts in a business financial market”, Industrial Marketing Management, Volume 39, Issue 8, November 2010, pp 1261-1268.

Bogomolova S. and Romaniuk J. (2009) “Brand Defection in a Business-to-Business Financial Service”, Journal of Business Research. Volume 62, Issue 3, pp. 291-296.

Bogomolova, Svetlana; Romaniuk, Jenni; Sharp, Anne (2009) “Quantifying the extent of temporal decay in service quality ratings”. International Journal of Market Research, Vol. 51 Issue 1, pp.71-91, 21p.

Winchester, Romaniuk and Bogomolova (2008) “Positive and Negative Brand Beliefs and Brand Defection/Uptake”, European Journal of Marketing, Volume: 42, Issue: 5/6, pp. 553 – 570.

Romaniuk J. and Bogomolova S. (2005) “Variation in brand trust scores”, Journal of Targeting, Measurement and Analysis for Marketing, Vol 13 Issue 4, pp.363-373.

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