Associate Professor Anne Sharp
Senior Marketing Scientist
Anne’s work is about bringing marketing science knowledge to sustainable marketing. Anne’s research broadly focuses on how marketing can help the general public to make behaviour changes for improved environmental outcomes. Her recent work includes the evaluation of the South Australian Plastic Bag Ban, the impact of recycling campaigns on household behaviour change, understanding food waste, and measuring higher order waste behaviours such as repairing and waste avoidance. She also has an interest in retail shopper behaviour. These two research areas have recently been brought together in work on carbon labelling on consumer goods.
The common theme of Anne’s research is having evidence to underpin the decisions and beliefs. Most of Anne’s work is done in collaboration with industry partners including consumer goods manufacturers, local government, regulatory bodies, and environmental groups.
Kirrilly Thompson, Lisel O’Dwyer, Anne Sharp, Bradley Smith, Christian Reynolds, Tegan Hadley, Susan Hazel (2015) What’s in a Dog’s Breakfast? Considering the Social, Veterinary and Environmental Implications of Feeding Food Scraps to Pets Using Three Australian Surveys. Sustainability special issue on Understanding, Measuring and Avoiding Food Waste Across the Food Chain. doi:10.3390/su7067195
Christian John Reynolds, Vicki Mavrakis, Sandra Davison, Stine Bordier Høj, Elisha Vlaholias, Anne Sharp, Kirrilly Thompson, Paul Ward, John Coveney, Julia Piantadosi, John Boland, Drew Dawson (online Sept 23 2014), Estimating informal household food waste in developed countries: the case of Australia, Waste Management and Research. doi: 10.1177/0734242X14549797
Berry, Stephen, Sharp A, Killip, G., Hamilton, J. (2014) Inspiring low-energy renovations: the influence of ‘open home’ events, Building Information and Research (special issue on energy retrofits in owner-occupied homes), 42(4), pp 422-33. ’A’ ranked journal in the building discipline . This is a cross-disciplinary publications with co-authors from the Oxford University Environment Change Institute.
Sharp, A. Wheeler, M. (2013) Reducing Householders’ Grocery Carbon Emissions: Carbon Literacy and Carbon Label Preferences, Australasian Marketing Journal, 21(4), 240-249. ‘A’ ranked journal.
Wheeler M., Sharp A. and Nenycz-Thiel, M. (2013) The Effect of ‘Green’ Messages on Brand Purchase and Brand Rejection, Australasian Marketing Journal 21(1), 105-110. ‘A’ ranked journal.
Page, B. and Sharp A. (2012) The Contribution of Marketing to School-based Program Evaluation, Journal of Social Marketing 2 (3), pp 176-186. (a new and rising journal)
Sharp, A., Moore, P., Anderson & K. (2011) Are Those who Respond First to an Online Survey Different from the Laggards?, Australasian Journal of Market and Social Research 19(1), June, 25-33. ‘B’ ranked journal but influential in the market research industry.
Sharp, A., Høj, S. & Wheeler, M. (2010) Proscription and its Impact on Anti-Consumption Behaviour and Attitudes: the Case of Plastic Bags. Journal of Consumer Behaviour (special issue: Sustainability Through Anti-consumption, 9 (6), pp.470-484. ‘A’ ranked journal.
Sharp, A. and Anderson, K. (2010) Online Citizen Panels as an Advance in Research and Consultation – A Review of Pilot Results. Commonwealth Journal of Local Governance, No. 6 (July), 33-54. ‘C’ ranked journal but targeted due to high local government readership and its alliance with the Centre of Excellence in Local Government.
Sharp, A. and Høj, S. (2009) Communicating the Sustainability Message to the Public: Lessons from Marketing, The International Journal of Environmental, Cultural, Economic & Social Sustainability, Vol.5 (4), http://www.Sustainability-Journal.com. ‘C’ ranked journal, but a key outlet for multi-disciplinary sustainability papers.
Bogomolova, S., Romaniuk, J., and Sharp A. (2009) Quantifying the Extent of Temporal Decay in Service Quality Ratings, International Journal of Market Research, Vol.51, Issue 1, 71-91. ‘A‘ ranked journal.
Wright, M., Sharp, A. Sharp, B. (2002) Market Statistics for the Dirichlet Model: Using the Juster Scale to Replace Panel Data, International Journal of Research in Marketing, Vol 19, Issue 1, 81-90. ‘A*’ ranked journal.
Wright, M., and Sharp, A. (2001) The Effect of a New Brand Entrant on a Market, Journal of Empirical Generalisations in Marketing Science, Vol. 6, 15-29. ‘C’ ranked journal, but strategically important for the Institute.
Sharp A. (2001) Making Two Plus Two Equal Five: Active Usage of Client Data in Evaluation Research, Evaluation Journal of Australasia, Vol 1(2), 41-46. This is the journal of the Evaluation Society of Australia and was chosen for audience reach.
Sharp A., Eddy, C. (2001) Softly, Softly Catch the Monkey: Innovative Approaches to Measure Socially Sensitive and Complex Issues in Evaluation Research, The Canadian Journal of Program Evaluation, Vol 16 (2), 87-99. ‘C’ ranked journal.
Wright M., Sharp A., Sharp B. (1998) Are Australian Brands Different? Journal of Product and Brand Management, Vol. 7( 6), 465-480. ‘A’ ranked journal.
Sharp B., Sharp A. (1997) Loyalty Programs and their Impact on Repeat-purchase Loyalty Patterns, International Journal of Research in Marketing, Vol. 14(5), 473-487. ‘A*’ ranked journal.
Sharp, A, Sharp B. (1997) Understanding Salesperson Effectiveness: A comparison of Telemarketing and Face-to-face Sales Interactions, Journal of the American Telemarketing Association, 22-31. ‘C’ ranked journal.
Sharp A., Smith J. (1991) Champagne’s Sparkling Success, International Journal of Wine Marketing, Vol.3 (1), 13-20. ‘C’ ranked journal.
Sharp A., Smith J. (1990) Champagne: A Sustainable Competitive Advantage, European Journal of Marketing, Vol.24 (4), 18-27. ‘A*’ ranked journal.
Sharp A. and Anderson K. (2013) Market Research in B. Sharp (Ed.) Marketing: Theory, Evidence, Practice, Oxford University Press, Australia. 130-181.
Sharp A. (2013) Sustainable Marketing: Principle and Practice in G. Wells (ed.) Sustainable business: theory and practice of business under sustainability principles. Edward Elgar Publishing Limited, Cheltenham, UK. 108-119
Davison, S., Thompson, K., Sharp A. and Dawson D. (2012) Reducing Wasteful Household Behaviours: Contributions from Psychology and Implications for Intervention Design, in Designing for Zero Waste, Earthscan, London. 67-88
2014 September- Inbusiness quoted about Detmold’s new ‘I am eco’ line
2014 – Enterprise (university of South Australia magazine), 2014, Science and Music Move Minds by Michèle Nardelli. Interviewed on topic of WOMAdelaide and Planet Talks, Issue 1, pp20-22.
Sharp A. (2013) Target’s plastic bag backdown a loss for the silent majority in The Conversation, 3 October p1.
Sharp, A. (2013) Green Marketing in Unibusiness 2013 Issue 4 (May) 30-32.
Sharp, A. (2013) Ground-breaking Research Targets Household Waste, Focus, Feb., 7. ‘Focus’ is the flagship publication of Zero Waste SA.
Sharp A. and Newstead K. (2010) Green Brand Fatigue, AdMap April,36-37. Admap is a WARC publication (UK) that has a wide readership.
Sharp A. (2008) Evolution of the Sustainable Consumer, Independent Weekly, Feb, 36.