Ava Huang

Marketing Scientist

Ava’s research focuses on brand price elasticity, specifically stretching the high price boundary. Ava has extensive practical experience in Distinctive Asset measurement. She has been involved in a number of research projects in this area for a wide range of product categories including beverages, personal care, and household products.

Ava joined the Institute with extensive experience in the wine industry which has assisted her current research into consumer choice behaviour for wine, and wine industry strategy.

Academic Publications

Bruwer, J., Huang. J. (2012), “Wine product involvement and consumers’ BYOB behaviour in the South Australian on-premise market”, Asia Pacific Journal of Marketing and Logistics, Vol.24 Iss:3, pp.461-481

@EhrenbergBasson Twitter

Now available as an eBook exclusively to Apple iBooks


The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.