Ava Huang

Marketing Scientist

Ava’s research focuses on understanding Physical Availability in the luxury category, specifically investigating the impact of online distribution on luxury brands.

Ava has practical experience in Distinctive Asset and Category Entry Point measurements. She has been involved in a number of research projects in these areas for a wide range of product categories such as beverages, financial services, personal care and household products.

Ava gained extensive experience working in the wine industry prior to joining the Ehrenberg-Bass Institute in 2013 and has had her research published in both journal and industry papers.

Academic Publications

Romaniuk, J., Huang, A. (2019), ‘Understanding Consumer Perceptions of Luxury Brands’, International Journal of Market Research, 1-15.

Cohen, J., Driesener, C., Huang, A., Corsi, A., & Sbalchiero, F. (2018), ‘We Need to be Thinking about All Alcohol Drinkers in China’, Wine & Viticulture Journal, 60-61.

Huang, A., Dawes, J., Lockshin, L., & Greenacre, L. (2017), ‘Consumer Response to Price Changes in Higher-Priced Brands’, Journal of Retailing & Consumer Services, 1-24.

Anesbury, Z., Greenacre, L., Willson, A., & Huang, A. (2017), ‘Patterns of Fruit and Vegetable Buying Behaviour in the United States and India’, International Journal of Market Research, 50, 14-31.

Huang, A., & Lockshin, L. (2017), ‘Understanding Consumer Response to Price Changes for High-Priced Wine Brands’, Wine & Viticulture Journal, 61-62.

Bruwer, J., & Huang, J. (2012), ‘Wine Product Involvement and Consumers’ BYOB Behaviour in the South Australian On-Premise Market’, Asia Pacific Journal of Marketing and Logistics, 24, 461-481.

Huang, A., Beal, V., Nenycz-Thiel, M. & Romaniuk, J. (2018), ‘Understanding How Luxury Retail Channels Compete in China?’, LVMH-SMU Luxury Research Conference. Singapore

Huang, A., Beal, V., Nenycz-Thiel, M. & Romaniuk, J. (2018), ‘Understanding Physical Availability in Luxury Category’, ANZMC Mid-Year Doctoral Colloquium, Melbourne, Victoria

Huang, A., Nenycz-Thiel, M., Beal, V. & Romaniuk, J. (2018), ‘How Luxury Retail Channels Compete?’, EMAC. Glasgow, UK

Romaniuk, J. & Huang, A. (2018), ‘Patterns in the Perceptions Consumers’ Hold for Luxury Brands’, EMAC. Glasgow, UK

Huang, A., Lockshin, L., Dawes, J. & Greenacre, L. (2014), ‘What Factors Influence Price Elasticity for High-Priced Brands’, ANZMAC. Brisbane, QLD.

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