Commercial Research Associate
Chandler joined the Institute in 2019 and has worked in a number of roles since. As a Commercial Research Associate, Chandler undertakes research for the Ehrenberg-Bass Institute’s commercial clients and Institute Sponsors from around the world. In addition to this, Chandler is involved in the Institute’s training and recruitment operations.
His primary area of research focuses on the effectiveness of co-advertising two brands from the same portfolio (such as a core brand and variant).