Danae joined the Institute in 2019 as a Research Assistant, before becoming a Marketing Scientist in 2021. She has experience in data coding and analysis, literature search and summaries, as well as being involved in various research projects at the Institute. Danae’s current area of research is in measuring the impact of advertising on mental availability.
Now available as an eBook exclusively to Apple iBooks
The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.
