Associate Professor Armando Maria Corsi

Senior Marketing Scientist

Armando joined the Institute in 2008 after many years working in Europe. His key area of research is the analysis of consumer behaviour particularly towards wine and other premium food and beverages.

Between 2012 and 2016 Dr Corsi has been chief investigator of some major projects funded by Wine Australia, the single Australian Government statutory service body for the Australian grape and wine community, examining the effects of non-price promotions in store, tracking the ever changing Chinese wine market, improving the techniques to describe wines to Asian consumers, and exploring the most effective ways to teach them about wine. New projects have started in late 2016 looking at the perceptions of Australian wines and its key competitors by trade, key influencers and suppliers in the US, and the premium and luxury wine market in China.

Armando is a member of the Editorial Board of the International Journal of Market Research, the Wine and Viticulture Journal, and Economia e Diritto Agroalimentare. Armando has authored more than 50 refereed journal and trade articles on food and wine marketing. He regularly teaches at both undergraduate and postgraduate level, and presents at national and international wine trade events.

Academic Publications

Caruso, W., Tan, P., Bogomolova, S., Corsi, A. M., Cohen, J., Sharp, A., and Lockshin, L. (Forthcoming), The real estate value of supermarket endcaps, Journal of Advertising Research.

Haberstroh, K., Orth, U., Bouzdine-Chameeva, T., Cohen, J., Corsi, A. M., Crouch, R., and De Marchi, R. (Forthcoming), ‘Through the lens of self-construal: cross-cultural variation in consumers’ appreciation of harmony in marketing visuals’, International Marketing Review.

Mazodier, M., Corsi, A. M., and Quester, P. (Forthcoming), ‘Can sponsors use ad typicality to transfer the image of a sporting event to their brand over time? A longitudinal experiment’, Journal of Advertising Research.

Corsi, A. M., Cohen, J., Lockshin, L., and Williamson, P. (2017), ‘Testing lexical equivalences for wine flavours in emerging markets: do hawthorns taste like blackberries?’, Food Quality and Preference, Vol. 62 No. December, pp. 296-306.

Lockshin, L., Corsi, A. M., Cohen, J., Lee, R., and Williamson, P. (2017), ‘West versus East: Measuring the development of Chinese wine preferences’, Food Quality and Preference, Vol. 57 No. March, pp. 256-265.

Khan, H., Lee, R., Lockshin, L. and Corsi, A. M. (2017), ‘When is it necessary to localise product packaging?’, Journal of Consumer Marketing, Vol 34 No. 5, pp. 373-383.

Sjostrom, T., Corsi, A. M., and Lockshin, L. (2016), ‘What characterises luxury products? A quantitative study across three product categories’, International Journal of Wine Business Research, Vol. 28 No. 1, pp. 76-95.

Liao, L., Corsi, A. M., Chrysochou, P., and Lockshin, L. (2015), ‘Emotional responses towards food packaging: a joint application of self-report and physiological measures of emotion’, Food Quality and Preference, Vol. 42 No. June, pp. 48-55.

Corsi, A. M., Overton, S. R., and Casini L. (2014), ‘The impact of the new wine common market organization (CMO) on behavioural loyalty toward product attributes: a case from Italy’, Journal of Consumer Behaviour, Vol. 13 No. 4, pp. 231-241.

Sjostrom, T., Corsi, A. M., Driesener, C., and Chrysochou, P. (2014), ‘Are food brands that carry light claims different?’, Journal of Brand Management, Vol. 21 No. 4, pp. 325-341.

Corsi, A. M., Marinelli, N., and Alampi-Sottini, V. (2013), ‘Italian wines and Asia: policy scenarios and competitive dynamics’, British Food Journal, Vol. 115 No. 3, pp. 342-364.

Lai, M. B., Cavicchi, A., Rickertsen, K., Casini, C., and Corsi, A. M. (2013), ‘Monopoly and wine: the Norwegian case’, British Food Journal, Vol. 115 No. 2, pp. 314-326.

Casini, L., Corsi, A., Daniele, C., Marinelli, N., Marone, E., and Scozzafava, G. (2012), ‘Contabilità analitica e sostenibilità economica del settore vitivinicolo: il caso del Chianti Classico’, Economia & Diritto Agroalimentare, Vol. 17 No. 1, pp. 83-103.

Chrysochou, P., Corsi, A. M., and Krystallis, A. (2012), ‘What drives Greek consumer preferences for cask wine?’, British Food Journal, Vol. 114 No. 8, pp. 1072-1084.

Corsi, A. M., Mueller, S., and Lockshin, L. (2012), ‘Let’s see what they have… What consumers look for in a restaurant wine list?’, Cornell Hospitality Quarterly, Vol. 53 No. 2, pp. 110-121 .

Lockshin, L. and Corsi, A. M. (2012), ‘Consumer behaviour for wine 2.0: A review since 2003 and future directions’, Wine Economics and Policy, Vol. 1 No. 1, pp. 2-23.

Casini, L., Cavicchi, A., Corsi, A. M., and Santini, C. (2011), ‘Orientamento alla sostenibilità nell’industria vitivinicola: una rassegna della letteratura’, Economia & Diritto Agroalimentare, Vol. 16 No. 2, pp. 283-301.

Corsi, A. M., Rungie, C., and Casini, L. (2011), ‘Is the Polarization Index a valid measure of loyalty for evaluating changes over time?’, Journal of Product and Brand Management, Vol. 20 No. 2, pp. 111-120.

Casini, L., and Corsi, A. M. (2010), ‘L’evoluzione della fedeltà al consumo di vino nel canale retail italiano’, Economia & Diritto Agroalimentare, Vol. 4 No. 1, pp. 77-91.

Casini, L., and Corsi, A. M. (2009), ‘La segmentazione del mercato al consumo di vino: un’applicazione del metodo Best:Worst e dell’analisi di classi latenti’, Rivista di Economia Agraria, Vol. 58 No. 4, pp. 483-516.

Casini, L., Corsi, A. M., and Goodman, S. (2009), ‘Consumer preferences of wine in Italy applying Best:Worst scaling’, International Journal of Wine Business Research, Vol. 21 No. 1, pp. 64-78.

Casini, L., Rungie, C., and Corsi, A. M. (2009), ‘How loyal are Italian consumers to wine attributes?’, Journal of Wine Research, Vol. 20 No. 2, pp. 125-142.

Cavicchi, A., and Corsi, A. M., (2009), ‘Consumer’s values and the choice of specialty foods: the case of Oliva Ascolana PDO’, in Lindgreen, A., Hingley, M., Harness, D., and Custance, P. (Eds.), Market Orientation Transforming Food and Agribusiness around the Customer, Gower Publishing, Aldershot, UK.

Corsi, A. M. (2009), ‘L’eccellenza vitivinicola nella regione Marche – Il caso di Cantine Belisario’, in Cavicchi, A., and Corinto, G. L. (Eds.), Produzioni agroalimentari di qualità e strategie competitive nel territorio marchigiano: casi di studio, EUM, Macerata, Italy.

Casini, L., Cavicchi, A., and Corsi, A.M. (2008), ‘Trends in British wine market and consumer confusion’, British Food Journal, Vol. 110 No. 6, pp. 545-558.

Casini, L., Corsi, A. M. and Rungie, C. (2008), ‘L’impatto degli attributi del prodotto vino sulla fedeltà comportamentale dei consumatori italiani’, Economia & Diritto Agroalimentare, Vol. 3 No. 3, pp. 47-66.

 

Corsi, A. M., Lockshin, L., Cohen, J., Louviere, J., and Bruwer, J. (2017), ‘Driving the strategic growth of Australian wines in the US market’, Wine & Viticulture Journal, Vol. 32 No. 4, pp. 61-62.

Cohen, J., Corsi, A. M., Lockshin, L., Bruwer, J. and Lee, R., (2017), ‘What does ‘luxury’, ‘premium’ and ‘fine’ mean in China’, Wine & Viticulture Journal, Vol. 32 No. 3, pp. 62-63.

Cohen, J., Corsi, A. M., Lockshin, L., Lee, R., and Bruwer, J. (2017), ‘This isn’t the time to pat ourselves on the back’, Wine & Viticulture Journal, Vol. 32 No. 2, pp. 28-29.

Corsi, A. M., Cohen, J., and Lockshin, L. (2017), ‘Consumption occasions affects how consumers buy wine’, Wine & Viticulture Journal, Vol. 32 No. 1, pp. 63-64.

Cohen, J., Corsi, A. M., and Lockshin, L. (2016), ‘Fish where the fish are’, Wine & Viticulture Journal, Vol. 31 No. 6, pp. 61-62.

Corsi, A. M., Cohen, J., and Lockshin, L. (2016), ‘A health check-up: how are Australia and its regions trending in China?’, Wine and Viticulture Journal, Vol. 31 No. 5, pp. 66-67.

Corsi, A. M., and Lockshin, L. (2016), ‘1986-2016: Are we still playing the same (marketing) song?’, Wine & Viticulture Journal, Vol. 31 No. 3, pp. 24-26.

Corsi, A. M. (2016), ‘The 9(+1) talking points about the Australian wine retail sector’, Wine & Viticulture Journal, Vol. 31 No. 2, pp. 59-61.

Corsi, A. M., and Rowley, M. (2016), ‘The only way is up’, Wine & Viticulture Journal, Vol. 31 No. 1, pp. 59-61.

Lee, R., Corsi, A. M., Cohen, J., and Lockshin, L. (2015), ‘They came, they like and they buy: Turning tourists into long-term customers’, Wine & Viticulture Journal, Vol. 30 No. 6, pp. 64-65.

Cohen, J., Corsi, A. M., and Lockshin, L. (2015), ‘A ‘show system’ approach for better marketing of Australian wine in China’, Wine & Viticulture Journal, Vol. 30 No. 4, pp. 62-63.

Corsi, A. M., Cohen, J., and Lockshin, L. (2015), ‘Optimising the impact of wine education on Asian consumers: training with Western or Chinese terminology’, Wine and Viticulture Journal, Vol. 30 No. 3, pp. 68-69.

Corsi, A. M., Lockshin, L., and Cohen, J. (2015), ‘Wine choice drivers for Chinese wine drinkers: is it a matter of where or what for?’, Wine Business Monthly, May, 24-25.

Corsi, A. M., Cohen, J., and Lockshin, L. (2015), ‘What every wine brand needs to know about on‐premise in China’, Wine and Viticulture Journal, Vol. 30 No. 1, pp. 67-68.

Cohen, J., Lockshin, L., and Corsi, A. M. (2014), ‘Playing the long game in China: How the Chinese lexicon can support market development’, Wine and Viticulture Journal, Vol. 29 No. 6, pp. 56-57.

Corsi, A. M., Cohen, J., and Lockshin, L. (2014), ‘Words are powerful: How are they used to describe wine in China?’, Wine and Viticulture Journal, Vol. 29 No. 5, pp. 66-67.

Cohen, J., Corsi, A. M., and Lockshin, L. (2014), ‘Forget special occasions, it is time to relax in China’, Wine and Viticulture Journal, Vol. 29 No. 4, pp. 66-67.

Sjostrom, T., Corsi, A. M., and Lockshin, L. (2014), ‘Consumer perceptions of premium and luxury wine brands’, Wine and Viticulture Journal, Vol. 29 No. 3, pp. 68-70.

Cohen, J., Corsi, A. M., and Lockshin, L. (2014), ‘China: ‘Writing to learn’ or ‘learning to write’: Is there a place for self-reported reviews in wine education?’, Wine and Viticulture Journal, Vol. 29 No. 2, pp. 71-73.

Cohen, J., Corsi, A. M., and Lockshin, L. (2014), ‘Are Australian wines well known in China?’, Wine and Viticulture Journal, Vol. 29 No. 1, pp. 62-63.

Corsi, A. M., Cohen, J., and Lockshin, L. (2013), ‘Developing a Chinese lexicon for wine’, Wine and Viticulture Journal, Vol. 28 No. 6, pp. 66-68.

Corsi, A. M., Cohen, J., and Lockshin, L. (2013), ‘Optimising the impact of wine education on Asian international students’, Wine and Viticulture Journal, Vol. 28 No. 5, pp. 83-85.

Corsi, A. M. (2012), ‘How important are wine medals? And how much can we rely on those who assign them?’, Wine and Viticulture Journal, Vol. 27 No. 6, pp. 85-86.

Corsi, A. M., Mueller, S., and Lockshin, L. (2012), ‘The sales impact of regional and environmental in-store promotions’, Wine and Viticulture Journal, Vol. 27 No. 5, pp. 72-76.

Corsi, A. M., Lockshin, L. (2012), ‘Taxes are going up: what are we going to drink in the future?’, Wine and Viticulture Journal, Vol. 27 No. 2, pp. 69-70.

Marinelli, N., Corsi, A. M., and Alampi Sottini, V. (2010), ‘Un’analisi SWOT per i vini italiani’, Corriere Vinicolo, No. 14, pp. 31-33.

Corsi, A. M. (2009), ‘Questa OCM deve davvero spaventare?’, OICCE Times, Vol. 40, Autumn.

 

Corsi, A. M., Cohen, J., and Lockshin, L. (2017), ‘How consumptions occasions shape consumer preferences: a discrete choice experiment approach’, Paper presented at the 10th International Conference of the Academy of Wine Business Research, Rohnert Park, USA, 25th-28th July (Best Paper Award in the category ‘Quantitative Research’).

Corsi, A. M., Duhan, D., Latch, J., and Remaud, H., (2017), ‘Do people buy wine and beer differently in rural versus urban cities?’, Paper presented at the 10th International Conference of the Academy of Wine Business Research, Rohnert Park, USA, 25th-28th July.

Corsi, A. M., Remaud, H., and Chiera, B. (2017), ‘Exploring duplication of purchase patterns between wine buyers residing in different regions’, Paper presented at the 10th International Conference of the Academy of Wine Business Research, Rohnert Park, USA, 25th-28th July.

Forbes, S., Fuentes-Fernandez, R., Gilinsky, A., Dressler, M., and Corsi, A. M. (2017), ‘Philanthropy in the global wine industry: an exploratory study part 2: cross-national quantitative analysis’, Paper presented at the 10th International Conference of the Academy of Wine Business Research, Rohnert Park, USA, 25th-28th July.

Trinh, G., Corsi, A. M., and Lockshin, L. (2017), ‘How country of origins compete and grow’, Paper presented at the 10th International Conference of the Academy of Wine Business Research, Rohnert Park, USA, 25th-28th July.

Zeng., L., Szolnoki, G., Mueller Loose, S., Lockshin, L., Corsi, A. M., Cohen, J., and Bouzdine-Chameeva, T. (2017), ‘From non-drinkers to drinkers: the wine adoption journey and the key adoption factors among Chinese consumers’, Paper presented at the 10th International Conference of the Academy of Wine Business Research, Rohnert Park, USA, 25th-28th July.

Victory, K., Nenycz-Thiel, M., Dawes, J., Tanusondjaja, A., and Corsi, A. M. (2016), ‘The more the merrier? Investigating the relationship between the number of new launches and brand performance’, Paper presented at the Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, 5th-7th December.

Cohen, J., Corsi, A. M., and Lockshin, L. (2016), ‘Establishing benchmarks of awareness, perceptions and shopper behaviour in the China wine market’, Paper presented at the American Association of Wine Economists Conference, Bordeaux, France, 21st-25th June.

Ribeiro, T., Corsi, A. M., Lockshin, L., and Louviere, J. (2016), ‘A taxing experience: using quantity choice experiments to model the likely effects of a Henry’s tax reform in Australia’, Paper presented at the American Association of Wine Economists Conference, Bordeaux, France, 21st-25th June.

Haberstroh, K., Orth, U., Bouzdine-Chameeva, T., Cohen, J., Corsi, A. M., Crouch, R., and De Marchi, R. (2016), ‘Designing culturally specific wine packages: The case of visual harmony’, Paper presented at the 9th International Conference of the Academy of Wine Business Research, Adelaide, Australia, 17th-18th February.

Köhr, C., Corsi, A. M., Capitello, R., and Szolnoki, G. (2016), ‘It’s a family business: investigating organisation and values of family-owned wineries in Australia, Germany and Italy’, Paper presented at the 9th International Conference of the Academy of Wine Business Research, Adelaide, Australia, 17th-18th February.

Tan, P., Bogomolova, S., Cohen, J., Corsi, A. M., Lockshin, L., and Sharp, A. (2015), ‘The value of endcaps: investigating sales uplift from endcaps located at different parts of a supermarket’, Paper presented at the Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 30th November-2nd December.

Caruso, W., Bogomolova, S., Cohen, J., Corsi, A. M., Lockshin, L., and Sharp, A. (2015), ‘Exploring the effectiveness of endcap locations in a supermarket: early evidence from in-store video observations’, Paper presented at the Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 30th November-2nd December.

Vaughan, K., Beal, V., Corsi, A. M., and Sharp, B. (2015) ‘How does advertising affect a brand’s mental availability?’, Paper presented at the Australian and New Zealand Marketing Academy Conference, Sydney, Australia, 30th November-2nd December.

Corsi, A. M., Cohen, J., and Lockshin, L. (2015), ‘Testing lexical equivalences for wine descriptors in emerging markets: does yangmei taste like strawberry?’, Oral presentation at the 11th Pangborn Sensory Science Symposium, Göteborg, Sweden, 23rd-27th August.

Corsi, A. M., Cohen, J., and Lockshin, L. (2015), ‘Optimising the impact of education techniques on novice Asian wine drinkers’, Poster presentation at the 11th Pangborn Sensory Science Symposium, Göteborg, Sweden, 23rd-27th August.

Corsi, A. M., Cohen, J., and Lockshin, L. (2014), ‘Optimising the impact of wine education on Asian international students’, Paper presented at the 8th International Conference of the Academy of Wine Business Research, Geisenheim, Germany, 28th-30th June.

Campbell, C., Chen, A., Cohen, J., Corsi, A. M., and Lockshin, L. (2014), ‘Exploring self-reported wine reviews as a means to measure the effectiveness of wine education?’, Paper presented at the 8th International Conference of the Academy of Wine Business Research, Geisenheim, Germany, 28th-30th June.

Corsi, A. M., Cohen, J., and Lockshin, L. (2014), ‘Store image perception of retail outlets for wine in China’, Paper presented at the 8th International Conference of the Academy of Wine Business Research, Geisenheim, Germany, 28th-30th June (Best Paper Award).

Corsi, A. M., Cohen, J., and Lockshin, L. (2014), ‘Testing lexical equivalences for Chinese consumers: Do hawthorns taste like blackberries?’, Paper presented at the 8th International Conference of the Academy of Wine Business Research, Geisenheim, Germany, 28th-30th June.

Sjostrom, T., Corsi, A. M., and Lockshin, L. (2013), ‘Do consumers perceive luxury and premium attributes to belong exclusively to higher-price points?’ Paper Presented at the Australian and New Zealand Marketing Academy Conference, Auckland, New Zealand, 2nd-4th December.

Sjostrom, T., Corsi, A. M., and Lockshin, L. (2013), ‘What attributes do consumer associate with luxury and premium products?’ Paper Presented at the Australian and New Zealand Marketing Academy Conference, Auckland, New Zealand, 2nd-4th December.

Corsi, A. M., Mueller-Loose, S., and Lockshin, L. (2013), ‘The value of non monetary-based retail promotions: Comparing an in-store experiment to simulated purchasing’, Paper presented at the 7th International Conference of the Academy of Wine Business Research, St. Catharines, Canada, 12th-15th June.

Mueller, S., Scholderer, J., Corsi, A. M., and Lockshin, L. (2012), ‘The impact of choice context on consumers’ choice heuristics’, Paper Presented at European Marketing Academy Conference, Lisbon, Portugal, 22nd-25th May.

Liao, L., Corsi, A. M., Lockshin, L. and Chrysochou, P. (2012), ‘Can packaging elements elicit consumers’ emotional responses?’, Paper Presented at European Marketing Academy Conference, Lisbon, Portugal, 22nd-25th May.

Pinero de Plaza, A., Lockshin, L., Kennedy, R., and Corsi, A. M. (2012), ‘A new method to measure behavioral responses to packaging design elements’ Paper Presented at European Marketing Academy Conference, Lisbon, Portugal, 22nd-25th May.

Corsi, A. M., and Rungie, C. (2011), ‘A Longitudinal Analysis of Consistency in Repeated Choice’, Paper Presented at the Australian and New Zealand Marketing Academy Conference, Perth, Australia, 28th-30th November (Best Paper in Track).

Corsi, A. M., Mueller, S., and Lockshin, L. (2011), ‘Competition between and competition within: the strategic positioning of competing countries in key export markets’, Paper presented at the 6th International Conference of the Academy of Wine Business Research, Bordeaux, France, 9th-11th June.

Corsi, A. M., Lockshin, L., and Kilov, K. (2011), ‘Alcohol warnings stimuli: a methodological framework for the analysis of changes in attitude and behaviour compliance towards alcoholic beverages’, Paper presented at the 6th International Conference of the Academy of Wine Business Research, Bordeaux, France, 9th-11th June.

Corsi, A. M., and Rungie, C. (2010), ‘The evolution of the relationships between product attributes in determining consumers’ behavioural loyalty’, Paper Presented at the Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, 29th November-1st December.

Liao, L., Lockshin, L., Kennedy, R., and Corsi, A. M. (2010), ‘The Impact of Emotion on Effective Packaging for Consumer Goods’, Paper presented at the Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, 29th November-1st December.

Pinero, M. A., Kennedy, R., Lockshin, L., and Corsi, A. M. (2010), ‘Exploring the transference of Distinctive Assets from branding into pack research’, Paper presented at the Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, 29th November-1st December.

Loveless, K., Mueller, S., Lockshin, L., and Corsi, A. M. (2010) The relative importance of sustainability, quality control standards and traceability for wine consumers: a cross-national segmentation. Paper presented at the Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, 29th November-1st December.

Nenycz-Thiel, M., Romaniuk, J., Hartnett, N., and Corsi , A. M. (2010), ‘Developing Memory Structures for Brand Identity Elements in Packaged Goods Markets’, Paper presented at the Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, 29th November-1st December.

Casini, L., Cavicchi, A., Corsi, A. M., and Santini, C. (2010), ‘Hopelessly devoted to sustainability: marketing challenges to face in the wine business’, Paper presented at the 119th EAAE Seminar ‘Sustainability in the Food Sector: Rethinking the Relationship between the Agro-Food System and the Natural, Social, Economic and Institutional Environments’, Capri, Italy, 30th June – 2nd July.

Corsi, A. M., Casini, L., and Rungie, C. (2010), ‘How do the relationships between variables impact behavioural loyalty? The Qualitative Multinomial Distribution (QMD) applied to wine consumption’, Paper presented at the 5th International Conference of the Academy of Wine Business Research, Auckland, New Zealand, 8th-10th February.

Corsi, A. M., Marinelli, N., and Alampi Sottini, V. (2010), ‘Italian wines and Asian markets opportunities and threats under new policy scenarios and competitive dynamics’, Paper presented for the pre-AARES conference workshop on ‘The World’s Wine Markets by 2030: Terroir, Climate Change, R&D and Globalization’, Adelaide, Australia, 7th-9th February.

Corsi, A. M., Mueller, S., and Lockshin, L. (2010), ‘How does item order and other information impact wine menu choice?’, Paper presented at the 5th International Conference of the Academy of Wine Business Research, Auckland, New Zealand, 8th-10th February.

Casini, L., and Corsi, A. M. (2009), ‘Should the Italian wine sector be worried about the new Common Market Organization?’, Paper presented for 2nd Annual EuroMed Conference of the EuroMed Academy of Business, Salerno, Italy, 26th-28th October.

Casini, L., and Corsi, A. M. (2009), ‘Wine market segmentation: an application of the Best:Worst method and the Latent Class Analysis’, Paper presented at the 3rd Annual Meeting of the American Association of Wine Economists, Reims, France, 18th–20th June.

Casini, L., Corsi, A. M., and Rungie, C. (2009), ‘Are Italian consumers loyal to the wines they buy?’, Paper presented at ‘Bacchus Goes Green– The 4th Interdisciplinary and International Wine Conference’, Dijon, France, 8th-10th July (Best Paper Award).

Casini, L., Corsi, A. M., and Rungie, C. (2008), ‘The impact of wine attributes on the behavioural loyalty of Italian consumers’, Paper presented at the 4th International Conference of the Academy of Wine Business Research, Siena, Italy, 17th-19th July.

Casini, L., Corsi, A. M., Lockshin, L., Cohen, E., and Goodman, S. (2008), ‘Consumer preferences of wine in Italy applying Best:Worst and ordinal regression methods’, Paper presented at the 4th international conference of the Academy of Wine Business Research, Siena, Italy, 17th-19th July.

Casini, L., Corsi, A. M., Lockshin, L., Cohen, E., and Goodman, S. (2008), ‘Wine preferences in the retail and the on-premise sectors: an application of the Best:Worst method to Italian consumers’, Paper presented at the 31st world congress of the International Organisation of Wine and Vine (OIV), Verona, Italy, 15th-20th June.

Casini, L., Corsi, A.M., and Rungie, C. (2008), ‘Interaction and correlation effects between wine attributes and their impact on loyalty’, Paper presented at the Conference ‘Wine in the world: markets, tourism and globalisation’, Bordeaux, 5th-7th June.

Goodman, S., Lockshin, L., Cohen, E., Fensterseifer, J., d’Hauteville, F., Ma, H., Sirieux, L., Orth, U., Casini, L., Corsi, A. M., Jaeger, S., Danaher, P., Brodie, R., Olsen, J., and Thach, L. (2008), ‘International comparison of consumer choice for wine: a twelve country comparison’, Paper presented at the 4th international conference of the Academy of Wine Business Research, Siena, Italy, 17th-19th July.

Cavicchi, A., and Corsi, A.M. (2007), ‘Consumers’ values and the choice of an Italian specialty food: a qualitative analysis’, Poster paper at the 1st Mediterranean conference of agri-food social scientists, 103rd EAAE seminar ‘Adding value to the agro-food supply chain in the future Euromediterranean space’, Barcelona, Spain, 23rd-25th April.

image-description
@EhrenbergBasson Twitter
image-description

Now available as an eBook exclusively to Apple iBooks

image-description

The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.