Dr Erica Riebe

Senior Marketing Scientist

Erica is a Senior Marketing Scientist at the Ehrenberg-Bass Institute. She has been associated with the Institute since its establishment, completing both a Masters and PhD by thesis and undertaking numerous research projects with Ehrenberg-Bass Sponsors over nearly two decades.

Having also recently held senior roles in market research and media industries, she is a strong advocate for evidence-based marketing practice. She brings considerable practitioner insight into her projects, and is currently focused on helping marketers understand and apply advertising and media knowledge effectively and efficiently.

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