Dr Melissa Banelis

Data Scientist

Melissa began working at the Institute in 2003. After a brief hiatus conducting research projects into advertising and media effectiveness for global clients, Melissa returned to the Institute as a Data Scientist in 2019. She has extensive skills in programming, statistics, data wrangling and data visualisation.

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.