Dr Virginia Beal
Senior Marketing Scientist
Virginia has over 15 years marketing research experience, and has held senior research roles at BBC, TIME Inc, News International and Network Ten. She specialises in media research and advertising effectiveness, investigating how people use media and the effect this has on advertising effectiveness and media scheduling.
Virginia has experience on both the buyer and supplier side of the commercial market research business. She has managed many large research projects and understands first-hand the need for accurate and timely delivery of data and insights. She helps clients understand media research, brand identity, media scheduling, advertising effectiveness and explains what implications this has for their business and strategic planning.
Virginia’s research has been published in the Journal of Advertising Research and Journal of Business Research, and she has presented her work at international conferences like ESOMAR WM3 and AFR Audience Measurement.
Romaniuk, J., Beal, V., Uncles, M. (2013) “Achieving Reach in a Multi-Media Environment” Journal of Advertising Research. Vol 52 No.2
Beal, V., Sharp, B., and Collins, M. (2013). “TV: The Accidental Hero of Marketing.” in Television 2013 International Key Facts. Oct 2013
Nenycz-Thiel, M., Beal, V., Ludwichowska, G., and Romaniuk, J. (2012) “Improving the Accuracy of Consumer’s Self-Reported Brand Usage Behaviour.” Journal of Business Research vol. 6, no. 2. P. 224-232
Sharp, B., Beal, V., and Collins, M.. (2009). “Television: back to the future.” Journal of Advertising Research 49(2): 211-219.
Beal, V. (2012). “Mad Med Ehrenberg-Bass Ad Researchers” UniSA Business Magazine Issue 4, Sept 2012.