Dr Virginia Beal

Senior Marketing Scientist

Virginia has over 15 years marketing research experience, and has held senior research roles at BBC, TIME Inc, News International and Network Ten. She specialises in media research and advertising effectiveness, investigating how people use media and the effect this has on advertising effectiveness and media scheduling.

Virginia has experience on both the buyer and supplier side of the commercial market research business. She has managed many large research projects and understands first-hand the need for accurate and timely delivery of data and insights. She helps clients understand media research, brand identity, media scheduling, advertising effectiveness and explains what implications this has for their business and strategic planning.

Virginia’s research has been published in the Journal of Advertising Research and Journal of Business Research, and she has presented her work at international conferences like ESOMAR WM3 and AFR Audience Measurement.

Academic Publications

Barwise, P., Bellman, S., Beal, V. (2019) “Why Do People Watch So Much Television and Video?” Journal of Advertising Research.

Romaniuk, J., Beal, V., Uncles, M. (2013) “Achieving Reach in a Multi-Media Environment” Journal of Advertising Research. Vol 52 No.2

Beal, V., Sharp, B., and Collins, M. (2013). “TV: The Accidental Hero of Marketing.” in Television 2013 International Key Facts.

Nenycz-Thiel, M., Beal, V., Ludwichowska, G., and Romaniuk, J. (2012) “Improving the Accuracy of Consumer’s Self-Reported Brand Usage Behaviour.” Journal of Business Research vol. 6, no. 2. P. 224-232

Sharp, B., Beal, V., and Collins, M.. (2009). “Television: back to the future.” Journal of Advertising Research 49(2): 211-219.

Beal, V. (2012). “Mad Med Ehrenberg-Bass Ad Researchers” UniSA Business Magazine Issue 4.

@EhrenbergBasson Twitter

Now available as an eBook exclusively to Apple iBooks


The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.