Elké Seretis

Associate Director (Commercial)

As the Institute’s Commercial Director, Elké Seretis manages the Institute’s business and marketing team and oversees all business operations. This includes client relationship management, client procurement, marketing, finance, field operations and business development.

Elké has experience managing comprehensive projects involving multiple stakeholders. Significant projects include organisation and coordination of the national ANZMAC conference in 2012 and overseeing the publication and sales process for Byron Sharp’s book How Brands Grow. Elké also coordinates and runs the Institute’s three Advisory Boards in North America, Europe and Australia.

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.