Ella Ward

Senior Marketing Scientist

Ella’s primary field of research is Distinctive Assets and brand identity. Specifically, her focus is on the competitive context of brand identity elements and the value of unique assets for brand recognition and retrieval from memory.

Ella has extensive practical experience in Distinctive Asset measurement. She has been involved in a number of projects globally, covering a wide range of product categories particularly for consumer goods brands.

Academic Publications

Ward, E., et al. (2012). Does the move to self-serve checkouts mean the end of impulse buying? What should retails and manufactures do? ANZMAC. Adelaide.

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