Emily Gray

Marketing Scientist

Emily joined the institute in 2019 as a Research Assistant, before becoming a Marketing Scientist in 2020. She has gained experience in data coding and analysis, literature search and summaries, as well as being actively involved in research projects for clients at the Institute. Emily’s main area of research is in advertising and media; with her current study analysing the effectiveness of pre-testing and post-testing advertising.

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.