Imogen Lee

Marketing Scientist

Imogen joined the Institute in 2019 as a Research Assistant, before becoming a Marketing Scientist in 2021. She has gained experience in data coding, analysis, literature search and summaries, as well as the proof-reading and editing of academic papers and reports for industry.

Imogen’s main area of research is advertising , with her current study analysing how actual customer bases compare to a brand’s positioning.

@EhrenbergBasson Twitter

Now available as an eBook exclusively to Apple iBooks


The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.