James Martin

Senior Marketing Scientist

James joined the institute in 2014, developing extensive experience in data management, analysis, and reporting. He has worked on a variety of projects for local and global brands, particularly in the areas of brand and category performance, buyer behaviour, and brand competition.

James’ current research focuses on analysing consumer buying behaviour, with a specific focus on purchase transactions. His research examines patterns across multiple product categories and seeks to establish benchmarks in buying behaviour.

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