Senior Marketing Scientist
James’s primary area of expertise is in brand and category performance, buyer behaviour, and brand competition. His current research examines patterns across multiple product categories and seeks to establish benchmarks in buying behaviour. He is also a member of the Industry Growth Initiative team, driving research that helps organisations make better growth investments.
James has worked on a variety of projects for local and global brands, particularly in evaluating brand and category performance, brand competition, and distinctive assets. He has extensive skills and expertise in data analysis and translating the information into practical insights.