James Martin

Senior Marketing Scientist

James’s primary area of expertise is in brand and category performance, buyer behaviour, and brand competition. His current research examines patterns across multiple product categories and seeks to establish benchmarks in buying behaviour. He is also a member of the Industry Growth Initiative team, driving research that helps organisations make better growth investments.

James has worked on a variety of projects for local and global brands, particularly in evaluating brand and category performance, brand competition, and distinctive assets. He has extensive skills and expertise in data analysis and translating the information into practical insights.

image-description
@EhrenbergBasson Twitter
image-description

Now available as an eBook exclusively to Apple iBooks

image-description

The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.